In this case…poo!
No, honestly. A poo cookbook. Actually, â€śPooâ€ť is the nickname of Bangkok chef Saiyuud Diwong, and in Thai, it means “crab”, not â€ścrapâ€ť.
â€śCooking with Pooâ€ť is either pure marketing genius, since the book has been talked about (even becoming a trending topic on Twitter) or a dead flop, because all the marketing in the world wonâ€™t get me to buy a cookbook that makes me feel queasy.
So what do you think? Marketing genius? Or gross-out flop?
For a different take on the issue, perhaps this might be of interest…
…and I sure hope those are chocolate chips, and not what I think they are.
by David Leonhardt
Grab The Bookmarketer For Your Site