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The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Suppose further that these were real links from real websites that actually sold real products and services - no cheap FFAs throwing come-ons on a street corner on the bad side of town.
Suppose further that this offer included the reciprocal linking code for all 263 sites that just had to be cut and pasted into your website. Piece of cake.
Does it get any sexier than this? Are you drooling yet? Does the sweet perfume of "ka-ching!" float around your head? Is this love at first site?
Well, no, it's actually a fatal attraction, one you had best resist. One that could infect your website with deadly communicable diseases.
I resisted this very offer not long ago, and you should resist anything similar. Here's why:
There is a lot of truly bad advice floating around the Internet on how to trick the search engines or find a short-cut to high rankings. This is one example of how following poor advice and hopping into bed with the wrong partner could kill your business.
Here is a good rule of thumb. Two's company. Three's a crowd. Four or more will get you arrested. OK, so I just made that up, and it's not very elegant. But it will keep you from falling for that inevitable offer with the come-hither eyes and the deadly communicable disease. For more free seo-related articles for reprint, please see our article directory.
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