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There's More to SEO than Rankings
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
It is time to separate fact from fiction.
Yes, I can get you a top-ten placement at Google. But...
Predicting traffic from SEO results
I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors?
That's not an SEO challenge; that's a math problem: searches x marketshare = visitors
I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.
Another factor that makes predicting traffic difficult is the abandonment factor - how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.
It also depends on how many sponsored links there are and how they are marked.
And as Stuart McHenry of McKremie, a reputable SEO company in the USA, knows all too well, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.
What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.
A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic.
Want to hire an effective SEO consultant?
If you are looking for successful search engine optimization consultants to increase traffic, leads and sales on your website, contact The Happy Guy Marketing for a free quote. The more details you provide, the better we can serve you:
Serving the world from Chesterville, in the triangle between Ottawa, Kingston and Cornwall, Ontario.
THE HAPPY GUY MARKETING: SUCCESSFUL WEBSITE STRATEGIES FROM A STRATEGIC ONLINE MARKETING CONSULTANT