David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Testing the NoFollow Attribute II

Feb 13, 2007 - filed under Google, nofollow, Wikipedia 2 Comments
 

On February 5, I announced a test of the NoFollow attribute.  It seems that Google is still respecting it.  That’s good, I suppose.  But also too bad, given Wikipedia’s decision (see previous post).

How Webmasters Harness Social Bookmarking for Success in 2007

Feb 12, 2007 - filed under bookmarking, Google, marketing, rankings, SEO, social media, tagging, tags 19 Comments
 

Most webmasters and website owners do not yet understand social bookmarking or how they can use it to increase their leads, their sales, their subscribers and even their repeat visitors.  This is a primer that every webmaster and blogger should read.

Everyone knows that a bookmark is a piece of paper that marks a page so you can find it easily again.  Most people know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again. 

A social bookmark is link that marks a web page so you can find it easily again, but also so you can share it with others, usually by posting it to one of several dozen social-bookmarking websites.  For instance, I have accounts at del.icio.us, Simpy, Searchles and several others. 

If I was to post a bookmark to your web page at one of these sites, something magical would happen.

First, other members of the bookmarking site could view the link.  Then they could follow the link.  Then they could subscribe, view more, buy or whatever can be done at that page.  Then they could also bookmark the link.  Since many bookmarking people participate in several bookmarking sites. They might bookmark your page several times.  And they might even blog the link. 

The next magic happens when all this is amplified by the magic of search engines who see these very naturally-created (real votes, not phony link exchanges!) building up over time across numerous domains and in varying contexts.  The search engines are not stupid, and they are getting smarter every day at recognizing the difference between real and phony links.

The website which can attract social bookmarks has a clear advantage above those that don’t.

STOP THE PRESSES

Just last week, Google updated its algorithm, and webmasters should take note.  It’s new “personal search” algorithm includes social bookmarking even more specifically than in the ways I mentioned above.  Google can easily see which web pages have been bookmarked at — guess where? — Google Bookmarks

So you as a website owner or blogger have a very special interest in finding ways to encourage people to social bookmark your pages at Google Bookmarks and at public bookmarking websites.

HOW TO HARNESS SOCIAL BOOKMARKING OF YOUR WEBSITE

Bloggers have been doing this manually for some time, posting little icons for del.icio.us and Digg and ma.gnolia and others at the end of each post.  The idea is that users of each social bookmarking service will be prompted to bookmark the post, assuming the post has value. 

But doing this manually leaves a lot to be desired, consuming time and effort to set it up and stay current, as well as limitations.

So a few clever people came out with scripts to help automate the process (not the bookmarking itself, just the bookmarking links on the website).  The latest entry into this market is the free TheBookmarketer, which is better than the other “similar” scripts in five ways, as I outlined near the bottom of my previous blog post.

When you place a social bookmarking script on your website or blog, make sure to use it yourself.  Ask friends and family to, as well. Ask your newsletter subscribers and satisfied customers to social bookmark your pages, too. 

Remember, placing the simple snippet of code on your website might be an easy set-it-and-forget-it marketing tool, but it is not some automated “0 to 60 in 5.2” magic wand.  It is just one tool in your arsenal, and it works best when you have something worthwhile for your visitors to bookmark.  It does not make your website great, but it does prompt your visitors to let other surfers, shoppers and the search engines know just how great your website is.

As ever day passes, social bookmarking becomes a more important factor in how people find the websites of interest to them.  Social bookmarking is both replacing and enhancing typical search engine activity, and no webmaster can afford to lose out on the incredible amount of traffic that social bookmarking sends, both directly and through the search engines. 

Offical Launch of TheBookmarketer

Feb 12, 2007 - filed under bookmarking, marketing, rankings, SEO, social media, tagging, tags, website updates 3 Comments
 

The Bookmarketer free bookmarketing power tool

This is the official launch of TheBookmarketer.  It is tempting to call this a revolution in website marketing, to use the typical hype of online marketing gurus…but it’s not.  It’s not about hype, it is about substance.  It’s not a revolution, it is a big step forward in the Web 2.0 revolution that is already under way.  And it is an extraordinarily handy and easy tool to give website owners and bloggers a competitive edge. TheBookmarketer is a social bookmarking tool.  In my next post, I will give a complete rundown of social marketing, why it is important to webmasters and bloggers and how you can harness its awesome power.  In this post, I will simply explain what TheBookmarketer is, what it is not, who should use it, how it is better than several “similar” tools, and why I have gone to the effort and expense to make it so good and give it to you for free. 

WHAT THEBOOKMARKETER IS… 

 

  • TheBookmarketer helps your visitors promote your site in many ways.  

  • TheBookmarketer is a set-it-and-forget tool, a free snippet of code you have to add to your SSI or include file only once. Ever.  

  • TheBookmarketer helps you win with Google’s 2007 algorithm changes.  

  • TheBookmarketer helps build valuable one-way links to your website.  

  • TheBookmarketer helps create “natural linking” patterns that impress search engines.  

  • TheBookmarketer  helps build deep links that tell the search engines that your website has depth.  

  • TheBookmarketer draws other interested social bookmark users to your site (targeted traffic).  

WHAT THEBOOKMARKETER IS NOT…  

 

  • TheBookmarketer is not an “automated traffic machine”.  Those don’t generally give you quality traffic.  

  • TheBookmarketer is not a 0 to 60 in 5.2 link-builder.  It builds links at a speed that reflects a) the number of visitors to a page, and b) the value they get out of the content of the page.  

  • TheBookmarketer is not a guarantee of success on its own; you need quality content that others will feel is worth bookmarking for later use or for sharing with friends or colleagues.  

WHO SHOULD USE THEBOOKMARKETER… 

TheBookmarketer can help any website get wider exposure and higher search engine rankings.  However, certain types of sites stand the most to gain:   

 

  • Content-rich portals and information sites, including directories and article directories.  

  • Ezines with online archives.  

  • Blogs and online forums with always new and useful information.  

  • Ecommerce stores with descriptions of products that people might want to save for later use of share with others.  

  • Photo- or video-sharing websites.  

  • News websites, general or niche  

  • Any website with either new or useful information  

HOW THEBOOKMARKETER IS BETTER THAN “SIMILAR” TOOLS… 

Technically, you do not need a tool to prompt your visitors to social bookmark your pages.  You could add code for each social bookmarking site by hand.  The disadvantage to that is that it is a lot of work…a lot of work getting started and a lot of work keeping up-to-date when in a fast-changing field.  And you won’t be able to cover as many social bookmarking websites.  There are a handful of social bookmarking tools for webmasters around, but we made TheBookmarketer better in 5 ways:  

 

  • At this point, only TheBookmarketer has the Google Bookmarks submit link.  

  • Only TheBookmarketer allows you to check your stats (see the email form at the top of http://www.seo-writer.com/tools/bookmarker.php.  

  • The Bookmarkerter has the largest list of social bookmarking sites, offering the best reach of potential visitors and the best breadth of incoming links (and we plan to add to the list).  

  • TheBookmarketer makes the most popular sites easy to access by floating them to the top.  

  • I am committed to keeping TheBookmarketer very current so you don’t have to think about it.   

WHY I INVESTED THE EFFORT AND MONEY TO DEVELOP THEBOOKMARKETER JUST TO GIVE IT AWAY FOR FREE… 

Marketing.  It’s that simple.  We are a website marketing company and what better way to introduce ourselves to you and to those people who will be bookmarking your pages than by demonstrating our ability to help you market your website.  That is the same reason why we are committed to keeping it current for you and ensuring that it remains the very best tool possible.  See it in action at the bottom of this post…

 

 

Recruiters Press Release

Feb 08, 2007 - filed under marketing, media relations Comments Off on Recruiters Press Release
 

I wrote earlier about a teaser press release.  Now the main report teaser press release. Now the main report is being released.  You can view the news release online or download your report at the Online Recruiters Directory.

The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters

Feb 07, 2007 - filed under bookmarking, Google, social media, tagging, website updates Comments Off on The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters
 

The Bookmarketer free bookmarketing power tool

I recently announced the launch of the beta edition of The BookMarketer, a new social bookmarking tool similar to a handful of others, but just a little easier to use. Already, I have made some improvements.

1. I have added Google bookmarks, and I think this is the only one to include them.  Is this important?  You bet it is.  Just pay close attention to this SiteProNews article that lays out how sites will likely be evaluated soon by Google.  SEO as we know it is finally going to get a much-needed kick in the posterior.

2. I have doubled the number of Most Popular bookmarking sites, so there are now two rows.  There will not be more than two.  This is enough.

The tool remains in beta until one additional feature is added, but already I am proud that it is “a better mousetrap”.  Hopefully that feature will be in place before the end of the week, and we can officially launch next week.

MyBlogLog Face Ads

Feb 06, 2007 - filed under blogging, MyBlogLog Comments Off on MyBlogLog Face Ads
 

This blog has been featured at MyBlogLog Face Ads as of a few hours ago (just checked my emails).  I know fame is fleeting and that my mug will soon fade, pushed aside by fresh faces, but I thought I would let you know that the post that was good enough to convince the MyBlogLog folks to put up with my face on their Face Ads page is the SEO for Reputation Management: Part II post of yesterday.

Now that I think of it, it’s ironic that I get a face link for a post about reputation management!

Google Webmaster Tools Get a Makeover

Feb 06, 2007 - filed under Google, linking, stats Comments Off on Google Webmaster Tools Get a Makeover
 

It looks like Google did not like being outdone by Yahoo on something related to search.  Ever since Yahoo released its Site Explorer, webmasters were rushing over to Yahoo to find out who was linking to them.  Site Explorer was much bigger than anything any other search engine was offering.

So Google added to its Webmaster Tools a backlink function, whereby you can see for each page of your website how many external links there are and exactly who is linking to which page.  This is more precision than Yahoo offers.

So how do they compare?  Well, I verified my happiness website with Google Webmaster Tools and found that it reports 20,143 external links.  Wow! 

On closer inspection, I notice a glitch.  That site has some affiliate redirect URLs, and Google seems to count more than their share.  For example, if URL A on my site redirects to TheBigAffiliateProgram, and site B also points to TheBigAffiliateProgram from its sitewide template, Google might count site B affiliate links as links to URL A.  It seems strange, but it is happening in once case, although not enough to make a dent in the stats.

Yahoo’s Site Explorer shows 12,986 inbound links to my happiness website . 

So Google shows more, and makes it easy to break down by URL.  One more thing…they let me download the entire list, whereas Yahoo makes me download 50 results at a time (If I am just missing something, perhaps someone from Yahoo can point out what I am missing, and I will amend this post!).

One caveat…to see the stats at Google, you have to prove ownership of the site, so Yahoo is still the best bet for competitive research.

Testing the NoFollow Attribute

Feb 05, 2007 - filed under linking, pagerank, SEO, Wikipedia 1 Comment
 

Following my earlier post about Wikipedia: the Dead End on the Information Highway, after they added the nofollow attribute to their external links, I decided to launch a test to see whether the engines are really respecting the nofollow attribute.  So I created a page optimized for a non-existent word, with a single link pointing to it.  Let’s see if the page gets into Google’s index, and how long it takes.  I’ll keep you posted.

SEO for Reputation Management: Part II

Feb 05, 2007 - filed under reputation, reputation management, SEO Comments Off on SEO for Reputation Management: Part II
 

We’ve been following Amanda and her quest to manage her online reputation when a potential client searches for her name.  We covered the first part of her strategy in SEO for Reputation Management: Part I.

Now it’s time for Amanda to take inventory.  She is actually in an enviable position.  She starts out with her own domain name, a blogspot.com blog with a blogger.com profile, contributions at a couple other group blogs, and several articles she has written (Amanda is a writer, remember?)

Remember that search engines will list one or two pages from any single domain, so to make sure the right information fills the first page (top 10 results), it requires at least five domains and at most 10.

In Amanda’s case, her domain points to her blog, so she is wasting an obvious opportunity.  If she develops her domain, she should be able to occupy two of the top spots for her name.  Her blog should be able to occupy two of the top spots and her blogger.com profile should be able to occupy just one. 

That leaves five more pages required, ideally her own writings or testimonials to her writing.  The problem with working to get some of Amanda’s best writing to the top of the rankings is that she cannot control the content or format of the pages…nor can she even be sure they will exist six month hence.

We identified those articles and group blog posts with the most likelihood of lasting, as well as a page where readers debated the merits of one of her articles, given that there is no better testimonial to the quality of a writer’s work than it’s ability to generate interest, even debate. 

 

 

Blogger: User Profile: David Leonhardt

Feb 03, 2007 - filed under blogging Comments Off on Blogger: User Profile: David Leonhardt
 

Just for fun, it occurred to me that I have a profile over at Blogger.com, even though my own blog is hosted here.

 Blogger: User Profile: David Leonhardt

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