David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

SEO Analysis – things everyone should know about their website

Nov 03, 2016 - filed under SEO 4 Comments
 

Most people know surprisingly little about their website. Unless you are the coder, chances are you know less than you think.

I recently had some work done on my writing website, making it fully responsive, tinkering with the content, boosting the speed and making some other adjustments. I wanted to see how it would perform.  So I put it through Neil Patel’s SEO Analyzer.

SEO Analyzer allows you to compare your site to three other domains, so I typed in three  significant competitors. Then you get three PDFs:

  • Website analysis
  • Competitor analysis
  • Social analysis

Here are some things that SEO Analyzer told me, and everyone should know about their website. I should note that the analysis is just for the home page.

SEO analysis
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Small business hit in the pocketbook by Google Keyword Planner changes

Aug 20, 2016 - filed under SEO 3 Comments
 

Google has been busy, busy, busy with its Keyword Planner tool these past few weeks. The fun began in June, when several users complained that it was suddenly mandatory to have at least one active Adwords campaign to access the Keyword Planner.

A few days of outrage later, Google clarified that this was a technical glitch and would be fixed.

Oops.  Hehe.

A week or so after that, Google made a real change to the Keyword Planner; this time with the way search volumes are showcased. While you could view traffic estimates for individual keywords previously, the Keyword Planner now consolidates these figures to include search variants as well.

For what it’s worth, this is in sync with what Google does already on Adwords – advertisers can no longer solely target exact match keywords and all such campaigns now inevitably target close variants as well. Read the rest of this entry »

How to promote your blog in 111 easy steps

Aug 14, 2016 - filed under blogging 6 Comments
 

Call me lazy, but I’m going to throw stuff today.

First, I’m going to throw a list at you. Yes, that means I don’t have to do the fancy writing I love so much. But, wait! Coming up with 111 easy tips to promote your blog takes time and effort. In fact, more effort than letting the words pour out. Just so you know that I’m not really being lazy.

Second, I’m going to throw out a challenge. Tell me how many of these 111 tips you are already doing. Then come back in one month and tell me how many you are doing by then. Let’s see who gives their blog promotion the biggest kick in the caboose!

111 ways to promote your blog Read the rest of this entry »

SEO and the next big optimization

Jul 11, 2016 - filed under SEO 2 Comments
 

What is SEO all about?  I’ll bet nine out of ten webmasters will answer, “It’s about my Google rankings.”

Well, yes, that’s the result you are shooting for.  But what is the process?  What does SEO do?

And that’s where nine out of ten webmasters will say, “Ah…um…well…I dunno.”

SEO is about optimizing.

There is no such thing as over-optimization, despite almost 70,000 mentions in a Google search. When something is optimized, it is the ideal.  It is the very best it can be.  It is at the very summit of the mountain. Take one more step, and you are not over-optimizing.  You are de-optimizing.

So what happens once you’ve optimized?  Is your work done?  Can you take any steps in any direction?  Or are you on the pinnacle of the mountain, where any step will just take you down?

Climbing Mountains Read the rest of this entry »

How can I get my website indexed by Google?

Jul 02, 2016 - filed under SEO Comments Off on How can I get my website indexed by Google?
 

It’s the biggest F in the FAQ of SEO.  The most frequently asked newbie question: “How can I get my website indexed by Google?” The answer is simple.  It will get indexed on its own if it’s any good and you do any promotion.

As Neil Patel puts it, “You can take the ‘tortoise’ approach – just sit back and wait for it to happen naturally.”

Like all things in life, you had best read the fine print. Those are two huge “ifs”.  Let’s take a look at each one.

How to get your sit indexed by Google

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Are we entering a new age of SEO?

Mar 19, 2016 - filed under SEO Comments Off on Are we entering a new age of SEO?
 

Some people say that we are entering a new age of SEO, that the tricks of the past will become the stuff of legend, and that we will be blazing a new trail through unchartered waters – possibly even the end of SEO altogether.

Sound familiar? Well it’s not all that new a concept. People have been ringing the SEO-is-dead bell for years.

Long live SEO.

However two “facts” are clear. The first is that the basics of SEO have not changed much in a decade. I even wrote about this a year ago, so it must be true.

On the other hand

On the other hand, SEO has changed tremendously. A decade ago, nobody cared about mobile search, and Google was now offering a mobile option (AMP) that works off its own server, rather than off of yours.

A decade ago, people were not talking about bounce rates or time on site as a ranking factor.

A decade ago, nobody was making the connection between SEO and social media.

A decade ago, nobody was speculating how the Internet of Things would change the nature of searching.

And nobody was talking about an end to links as a ranking factor. Today, Brian McFarlane is wondering out loud whether we are already seeing the beginning of a slow decline of link building, an activity that often occupies over 90 percent of many SEO professionals’ time. Read the rest of this entry »

Social media is the next frontier in social selling

Jan 13, 2016 - filed under social media 2 Comments
 

If you are puzzled by the title of this post because you think you are up on the latest trends and are sure that “social selling” means selling on social media, be prepared to learn something.

Social selling has a long, long history. In fact, Jesus used social selling.

What? Are you saying that Jesus preached on Twitter and Facebook?

Of course not. Social selling has nothing to do with social media. Nothing. You can use social media for social selling, and in 2016, you would be a fool not to. But social selling is about “social”, not about technology (otherwise, it would be called “technology selling”).

In the words of Jonathan Becher, Chief Digital Officer at SAP:

“While technology can help, social selling is about building stronger relationships with potential buyers, based on an authentic sense of empathy and a deep understanding of the problems they face.”

That sense of empathy is key.  If a potential customer feels that you are “one of the good guys” or that you are “one of us”, he will be much more open to buy from you.  There is implicit trust.  So the sooner a salesperson can determine whether you are a Red Sox fan or a Yankees fan, the sooner he can start sharing a common bond with you and bring you on his side.

Consider the difference between sitting across the table or across a desk from somebody trying to sell you something, or sitting on the same side of the table.  Across is confrontational.  Same side is cooperative.  Same side of the table selling is bound to be more effective, because there is the implicit assumption that the salesperson is on the same side as you.

We humans are so easily swayed by us-and-them psychology (which is why successive Miss Universes have failed to achieve “World Peace“, but that’s another problem to ponder at some other time).

Sell from the same side of the table Read the rest of this entry »

TrueTwit marketing is evil genius

Nov 30, 2015 - filed under marketing 8 Comments
 

Why does every story have to have an evil genius? TrueTwit has done something visionary, but you’ll have to get past my rant first.

I am impressed by something TrueTwit is doing these days, and has been for the past month, in the field of marketing. For those who know what I think of TrueTwit, this might come as a surprise. For those who have never had the pleasure to hear me rant on this topic, now’s your chance.

What makes this marketing visionary?TrueTwit is a service the forces people fill in a captcha field before they can follow you. Here is how TrueTwit works:

  1. You follow somebody.
  2. Truetwit sends you an automated direct message (DM) with a link: “To validate click here“.
  3. You click the link, and land on a TrueTwit page
  4. You successfully complete the captcha on that page, and now you are finally following the person that you had actually followed three steps ago.

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Click Here! Two action words worth using

Oct 26, 2015 - filed under SEO Comments Off on Click Here! Two action words worth using
 

Some people will tell you to avoid linking with “Click here” as anchor text.  But look what you would be missing.

If you are old enough to remember the olden days when SEO was “a thing” – before it became something to carefully ignore with a studious sideways glance – we were all counseled to avoid using generic terms like “click here” as anchor text on links.  “Click here” was a dirty word.

Even I was counseling against that approach, and with two very good reasons.

First, the search engines could see what a page was about by reading it, but they also wanted to know what other people thought the page was about.  So they would read the anchor text of hyperlinks pointing to the page for clues.

If the anchor text said “content marketing for real estate promotion”, the search engines would assume that the page was at least somewhat about “content marketing for real estate promotion”.  The page would therefore rank higher for “content marketing for real estate promotion” and for related phrases, such as “content marketing for real estate” and “real estate promotion”.

Using keyword-rich anchor text made good SEO sense.
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Your website’s need for speed

Aug 24, 2015 - filed under website conversion 15 Comments
 

If it seems like life has been getting faster every day, that’s because it has. And if it seems like the Internet is getting faster every day, that’s because it is. We’ve moved from pedal boats to rocket ships.

As the Internet speeds up, your competitors speed up, too. And that creates expectations on the part of your two most important audiences – your customers and visitors, and the search engines on whom you probably rely to bring you customers and visitors.

Public expectations are pretty harsh these days. With life so fast-paced, is it any wonder that 47 percent of the public expects your web page to load in two seconds or less? Or that 57 percent will abandon your website if it take three seconds or more to load? Or that the reason half your customers don’t complete their purchases, but rather abandon their shopping carts, is due to impatience with load times:

“Roughly 70% of online shopping carts are abandoned before checkout, and new findings suggest that slow load times are the number-one culprit.”

As long as people can get what they want at the speed they want elsewhere, they won’t put up with a slow shopping cart. Slow pages cut conversions. They also increase bounce rates…and that can affect your search engine rankings.

Does your website have enough speed?

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