David Leonhardt’s SEO and Social Media Marketing

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Archive for the ‘indexing’ Category

Google Cache Gets Style

Friday, July 25th, 2008

OK, so it’s not much style, but it’s certainly a cleaner look than the previous mess.  Much easier on the eyes.  For those who don’t know what this is, the Google Toolbar has a handy quicklink to the cached view of any page.  Simply go to the little downward arrow next to the PageRank bar and from the drop-down menu, click cache.  This shows you what Google has on file about the page currently in your browser window.


No changes to the look when Google has not cached the page; just a regular search window. 







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Google Indexes Flash

Tuesday, July 1st, 2008

OK, so before all you Flash-crazed developers get too excited, what Google specifically will index is two things:

1. The text content in .SWF files.
2. URLs can now be followed.

This means that Flash websites can indeed be made SEO-friendly, although I am uncertain how much Flash designers would want text content in their files – specifically enough text content to really make a page SEO-friendly.

In any case, you can read more about this development at the Google blog post on Flash indexing


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More Google Sitemaps Heretics

Sunday, February 25th, 2007

After posting a somewhat unorthodox position against using the KEI formula for keyword research yesterday, I find myself posting another heretical position today…but this time with full backing from several well-placed SEO experts.

Rand Fishkin (and who is more respected than he?) recently posted My Advice on Google Sitemaps – Verify, but Don’t Submit .  It’s a position similar to what I have also taken since Day One.  I responded to his post, quoting from one of the many other SEO experts who got there before I did (so I took some time off on a Sunday for a change!).

If you’re in too much of a rush to head over there, here is what I posted in response at Rand’s blog…

“I always tell clients that if their site is built correctly, they don’t need to submit a sitemap. I’ve also never submitted a sitemap for any of my own sites”

Sugarrae’s comments reflect my own.  Getting hundreds of extra pages listed is of little value anyway if they don’t a) carry enough weight to rank or b) provide sufficient link-juice to help other pages rank.

Like PageRank, SiteMaps is a gimmick.  If you find a use for it, so be it, but I haven’t found a use yet.





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