K.I.S.S your writing or kiss your readers goodbye
Have you ever felt the need to use big, long words to sound more authoritative or to fill up space? In most situations, all you are doing is sounding more difficult to read. Your writing should be as simple and easy-flowing as possible.
This is a problem our manuscript editors often encounter: Â sesquipedalian words where a simple word would do.
Let’s look at three very common words that are overused and should be replaced with simpler ones.
UTILIZE. Wow, just three syllables to replace one. Honestly, have you ever heard anyone utilize this word in normal conversation, like at in the stands at the ball game or over a mid-week lunch?
“Hey, dude. Wait up. I just need to go utilize the washroom.”
“He just wanted me for my money. I feel so utilized.”
“It’s easy to choose a password, but all the best utilizer names are already taken.”
Yes, there is a much simpler word to use: use. And “use” is a fine word, even if it doesn’t sound pretentious.
“Supercalifragilisticexpialidocious!
Even though the sound of it is something quite atrocious!
If you say it loud enough, you’ll always sound precocious “
PURCHASE. More pretentiousness, perhaps? I go out to buy things, not to purchase them. How about you? Why do we need an extra syllable? Because a lot of advertisers think you will spend more money if they sound more educated an fancy? Or because they want to avoid you feeling like you are being pressured into buying things. So instead they pressure you into purchasing things.
Phew – that’s a relief.
ACQUIRE. This is the word that inspired this article, after I read the following message that somebody posted on the Warrior Forum :
In one of my titles, I had a confusion of whether to use “get customers” or “acquire customers”.
The former is simple but the later looks more sophisticated.
Google Search Says:
“acquire customers” 283,000 results
“get customers” 1,500,000 results!
So now the choice is obvious. I don’t want to look sophisticated. I just want to CONNECT with the readers with the right titles.
“Acquire” is another laughable word that people just don’t use in normal conversation. Can you imagine…
“Please, Daddy, can I acquire another candy.”
“The phone is ringing. Can somebody please acquire the phone?”
“I need to acquire some new light bulbs. This one is burnt and I’ve run out of replacements.”
Whether you are writing a book or a blog post, you want to connect with your readers. And unless you are writing a sales page for an expand-your-vocabulary course, it is almost always the simpler word. Or put more bluntly, the world with the least syllables.  The smaller word, not the littler word.
Grab The Bookmarketer For Your Site
October 19th, 2012 at 4:11 pm
Hi David
While in most cases it is better to use the smaller word. It can, if you’re not careful, make your writing look very repetitive and boring. Using longer words with the same meaning will give visitors to your blog a better reading experience.
October 19th, 2012 at 11:34 pm
Hi David,
Yes, I agree with you. Based on my experience, simple keywords attract more visitors. Most bloggers want to attract organic traffic, and to do this, they have to use simple words that most online surfers would use.
Thanks for stressing this important point.
October 22nd, 2012 at 5:39 am
Thanks! At 77, I’m still learning.
November 15th, 2012 at 8:50 am
I laugh when I read blog posts that say nothing, but are filled with words meant to impress, instead of inform. It’s better to write the way you speak. It sounds more natural and you can get your point across more easily. Thanks for the reminder to KISS.