What is the most important feature of a political speech?
No. No. No. No. No. No.¬† Authenticity is the key on which all of the above rest.¬† Our speechwriters¬†capture the essence of who you are.¬† This is the one key ingredient that makes a political campaign successful – an ingredient most candidates overlook.¬†
Consider these two examples:
George Bush became President of the USA despite sounding hokey, despite malapropisms, despite the mockery of the media elite.¬† Why did so many people vote for a man that, even to this day, faces scorn and derrision in the media?¬† Why did they vote for him twice?¬† Because his hokey style was authentic.¬† People felt they could trust him, that he was revealing himself to them.¬† He was not pretending to be someone he was not.
Barak Obama was not supposed to succeed George Bush as President of the USA.¬† A lot of people forget this, but two years ago everyone was asking whether the United States would have its first female President.¬† Not to take anything away from Hillary Clinton, but she failed the authenticity test.¬† People felt she was trying too hard and was not revealing her soul to them.¬† Barak Obama, however, bared his soul.¬† People felt he was real.¬† People felt he was authentic.¬† Even people who usually didn’t vote, even people with racial concerns, even people with differing views warmed up to him — enough to make him President.
Not every speechwriter can create authenticity.¬† For that, the writer has to be able to capture the “you” in you.¬† She will need more than just information, she will need to understand you. Our speechwriters take the time and effort, and they have the skills to craft a speech the displays not just vision and leadership, but your authenticity.¬† Your audience will feel the connection and will warm up to you, not just to your message.by David Leonhardt
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