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Remember that SEO is like a sport, not like science. You are competing for a limited number of spots for each search phrase. You have to put together the best team, the best coaching, the best motivation, the best training, the most practices, the best equipment...whatever it takes to win the trophy. This does not come from a package and one size does not fit all. Nor can you tell ahead of time how much effort it will take to get certain results.
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Above all, avoid automation. SEO is not about automation. If it could be automated, everybody would do the same things and everybody would rank #1 for every search term - a ludicrous proposition worthy of defenestration (or at least tarring and feathering. Be original. Be dedicated. Be manual. Don't fall for any "system" or "program".
Some people no longer believe directories bear any significance in SEO. But a total absense from directories sends a poor signal to search engines, too. While directories certainly are not necessary, it is true that they add variety to your link profile, and that is also a good thing.
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