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SEO consultant logoLong-term SEO Services

Your SEO consultant can help your customers find your business for years to come.


Why SEO?

Why SEO is important for your online success

Why SEO is crucial
for online business success

Free SEO book

Sticky SEO
Winning Strategies
for the New Algorithm

Best SEO book
last updated 2011

Don't get banned
by the search engines.
handy e-book
of top SEO tips

Do you want to make more money on the Internet? You can do that with sustainable search engine rankings – positions that remain strong even as the search engines play ping-pong with their algorithms.

To inquire about our professional SEO services, contact us now!

Why our professional SEO consultants focus on long-term rankings

You know that effective SEO services can be like shining a spotlight on your business. Many websites retain high rankings year after year, helping their target market find their products and services. Your website could be a customer magnet, too. But the regrettable fact is that the Internet is teeming with SEO scams and fly-by-night operators who call themselves SEO specialists. Here are just a few ways we present ethical SEO services to our clients, so that your website will attract Google, Yahoo and MSN searchers for years to come:

  • No long term contracts with huge advance payments.
  • No "black hat" techniques that can get your website banned.
  • Personal service.
  • A custom SEO plan, because no two websites are the same, and no two markets are the same.
  • Attention to your overall business, not just ranking statistics.

"David achieved brilliant results for OZpeopletrace, the keywords he worked on have achieved top 4 positions on Google in all cases except for one search term that reached 6th. Five keywords have two pages in the top 4. Our traffic has increased substantially, and best of all PPC advertising is no longer necessary! Thanks David." "

John Dobson
OZ Peopletrace

What our SEO consultants do for you

We begin by assuming that your goal is to make a profit or promote a cause, not to be able to say "We are the top ranked site for super-gizmos." Our preoccupation with your bottom line begins in selecting the search terms to work on, so that you are targeting real and reachable customers who are ready to spend.

We then work to build your rankings, so that customers will find your website rather than your competitors' websites. More on this process below.

Finally, we make sure that your landing pages - the pages that will rank in the search engines - funnel customers into your sales process. This is a major oversight of many SEO consultants, who are focused just on what happens at Google or Yahoo or MSN, but do not take a direct interest in your sales process.

Our SEO consultants use the following search engine optimization principles:

  • Follow the letter and the spirit of the search engines' guidelines, to avoid placing our clients in current or future trouble.
  • Focus on the visitors, both humans and robots, when optimizing a website.
  • Rankings are not good enough - the listing has to sell and the page has to deliver.
  • We are not coders. We are strategists who use coding and other techniques to market your business and your website.
  • Non-reciprocal links are more valuable than reciprocal links.
  • More is not necessarily better. Optimal is better (that's what it means to "optimize").
  • Trust is a valuable commodity. Don't make false promises to clients.
  • Never work for two clients targeting the same search terms (avoid conflict of interest).
  • We don't do "crash 'n' burn" SEO. If that's what you are looking for, there are plenty of unethical SEO consultants who do.

Amazingly, many professional search engine optimizers are coders who think of themselves as coders. We are strategists, who think of ourselves as website marketers. We use coding as a tool to get our message across, but it is only one tool at our disposal.

Our SEO ranking success speaks for itself.

To hire our professional SEO services, contact us now!

Overview of our search engine optimization process.

There is no magic formula for success and there are no connections that can buy you better search engine rankings. Effective SEO is much like any sport – have a better strategy, use better equipment, train better, know more and work harder than the competition. Here is an overview of what we do to help your website rank higher in search engines like Google, Yahoo and MSN/Live.com. (Remember – every website is unique, so not everything here will apply to yours):

  • Website SEO audit.
  • Keyword research – what words your clients are using when they search.
  • Competitor research.
  • Keyword mapping.
  • Site architecture.
  • On-page SEO optimization.
  • Optimize internal navigation for the search engines.
  • Link-building.
  • Progress monitoring.
  • On-page tweaking.
  • Reporting.
  • Creating "link bait" and viral content.
  • Ongoing advice and consultation.
  • SEO staff training.

"It took just two months for our Ottawa topsoil client to rank #1 for most of its important local search terms. The Happy Guy Marketing continues to exceed expectations."

Robert Martin
WSI Online Solutions

Effective SEO – a play-by-play

A complete optimization package typically starts by an SEO website audit to understand a website’s strengths, weaknesses, challenges and opportunities in attracting targeted searchers through the search engines.

Next comes finding the "keywords" or search terms. We choose search terms with your bottom line in mind – ones that you can realistically compete for on your budget over the next 12 months. That often will include some level of competitor research.

Next, we map out those search terms, across your pages, grouping terms that support one another and separating those that would dilute or neutralize each other. Sometimes we recommend fresh content to address key search terms. This is the stage at which we often look at website architecture, if we have not already addressed it earlier.

Then we do the "on-page search engine optimization". We optimize your meta tags, your title tag, and your other tags. We edit your text for both robot and human visitors, and we work on both text and tag attributes. We make sure that the navigation helps the search engine robots to index your pages, understand what they are about, and maximize your PageRank and link popularity.

We build links to your website, looking first for non-reciprocal links, where you do not have to link back. Typically, those include directory listings and articles published on other websites, as well as references from authority sites and the new "social media" or "web 2.0". We also look for opportunities to create "link bait" – on-topic content that other websites will want to link to. Our guiding principle is in diversity, to create a natural linking pattern from the various websites that might be interested in linking to yours.

As we progress, we monitor the results over time and tweak pages as required. In some cases, we will come back to you with numerous additional recommendations as your website changes and as the state-of-the-art in search engine optimization changes – something most SEO consultants don’t take. We keep ahead of the trends so that your rankings can be maintained and enhanced. We also continue to report to you on your progress and our activities.

Want to hire an effective SEO consultant?

If you are looking for successful search engine optimization consultants to increase traffic, leads and sales on your website, contact The Happy Guy Marketing for a free quote. The more details you provide, the better we can serve you:

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P.S.: Here are a couple other sources of information that might help you understand why The Happy Guy Marketing is not just a cookie-cutter SEO company:

Why we don’t brag the same way as most SEO consultants.
More on SEO ethics and how to hire an ethical SEO specialist.

P.P.S.: Since 2003, David Leonhardt and The Happy Guy Marketing have been helping companies earn more money from their websites, both by attracting more targeted visitors and by helping websites better convert them into eager customers. Join The Happy Guy's SEO family - fill in the form above for a free quote.


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