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NOTE: This is a sample press release. It illustrates the careful balance between being very "newsworthy" but too alarmist on the one hand, and playing it safe but not getting any media attention on the other hand.
Protecting toddlers from
"shopping cart sickness"
Children exposed to raw meat drippings
and feces when sitting in shopping carts
OTTAWA, ONTARIO - An Ottawa-area stay-at-home mom has found a way to protect babies and toddlers from "shopping cart sickness".
Recent tests on shopping cart handles (with young children in the carts) found chicken and other raw meat drippings, urine, saliva, fecal matter and mucus, motivating a disgusted Bridget Charron to create LilyPads. LilyPads are thick padded fabric covers designed to act as a shield between a young child and potentially dangerous shopping cart bacteria.
"LilyPads are designed to keep children completely out of contact with the shopping cart. They cover anywhere a child can reach with their hands or mouth," Charron explains. "Not only does it reduce shopping cart sickness, but it provides a child a much more comfortable ride safe from bacteria and the hard and cold surfaces of the cart."
What Charron found most disturbing is that stores clean their shopping carts only a few times per year, if ever. "It was bad enough to know my daughter was touching feces and chicken drippings, and then touching her face and putting her fingers in her mouth - or sometimes even chewing on the dirty handle. But I found it totally revolting to discover that shopping carts are cleaned maybe once or twice a year, yet this is where we put our children a few times a week."
Dr. Kelly Reynolds, the microbiologist with the University of Arizona who conducted the most recent study, characterized shopping carts as dirtier than public washrooms. "The fact is, bathrooms are frequently cleaned and disinfected, shopping carts are not," she says.
The Lily Pad, named after Charron's three-year-old daughter Lily, is available at www.lilypads.ca for $54.95. They are "manufactured" in Charron's Stittsville home, near Ottawa.
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