SAMPLE PRESS RELEASE FROM A TOP-NOTCH MEDIA RELATIONS AND WEBSITE MARKETING CONSULTANT
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NOTE: This is a sample press release. It illustrates the challenge of delivering a straight business message in the context of a "celebrity" type serviced. This was released on Valentines Day. Get a professional-quality press release for your company here.
Millionaire's matchmaker service opens for business partnershipsNew York and Florida are expected to be lucrative markets
LOS ANGELES, CALIFORNIA - The original Millionaire's Club that set the standard for shows like Hitch and Queer Eye for the Straight Guy, is opening its doors to exclusive regional business partnerships for the first time ever. The Millionaire's Club is an upscale dating and matchmaking service. The exclusive membership club is where successful men go to find beautiful wives or girlfriends. Until recently, the company made matches all over the world only from its West Coast headquarters. "Everyone was asking me to start local clubs," explains founder and third-generation matchmaker Patti Stanger. "This is a million-dollar business and we have decided to build a much stronger brand in strong, regional markets." The first exclusive partnership has been announced with the creation of the UK Millionaires Club. Stanger says that she is now actively seeking partners in other regional markets around the world, and expects Florida and New York to be particularly lucrative. Not all dating services are created equalThe entry fee for an exclusive territory runs from $100,000 to $300,000, depending on the size and nature of the territory, well below the cost alternative business investments. The rewards are equally impressive, with each new local membership selling for $10,000, each national membership for $20,000, and international membership beginning at $30,000. "This is like a country club. Not everybody qualifies," explains Ms. Stanger. "We are head hunters for love. Men get as many dates as they like, and 99% of clients settle down with a long-tem partner within 6 months. We make sure our clients get the best value of any matchmaking service." Indeed, it appears that membership has its privileges. The Millionaire's Club provides date coaching, matchmaking from amongst 10,000 individually prescreened women, relationship coaching, and personal improvement services to its members. In markets such as New York, Florida, England, California, Washington State and Canada, where the wealthiest spend their time, exclusive matchmaking and high-end dating services are in great demand. The Millionaire's Club is the original upscale, personal matchmaking service founded by Patti Stanger in January 2000 to help successful men and women find the ideal partner. The website welcomes over 100,000 visitors per month. Visit the website at http://www.millionairesclub123.com. - 30 -
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