David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …



Case Study: A/B Testing on Sim Only

Sep 18, 2012 - filed under marketing 2 Comments

Every business has a chance to sweep their customers off of their feet…they just need the right broom.

Many online companies have done one too many strategies to sell over the Internet. Affiliate marketing, Search Engine Optimization, Ad placements, and social media usage are all tossed in the basket. But what most of them fail to realize is that eventually, these ploys get old. Such tactics may only be effective during the early phases, but what happens after the consumers have gotten used to seeing the website?

This is the reason why many businesses falter after a few months. Webmasters may exert some effort to update the contents regularly, but these are just not enough to keep the buyers (and profits) coming.

Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist.

Having people who doubt the efficiency of split testing is inevitable. But companies who have tried running the procedure emerged victorious. The best case in point is that of Sim Only’s A/B Testing.

About Sim Only

Sim Only is the company behind SIM ONLY. They run an e-commerce site to sell mobile phones from colossal companies like Blackberry and Apple Macintosh. Apart from their homepage, therefore, the company also sets its eye on the traffic of its external partnering domains.

Before the split test was conducted, Sim Only’s homepage was garnering an average of 18,000 hits per month. The click out rates, on the other hand, was at 54,000 monthly.

The goal of the company is then to see which type of design can motivate the consumers into checking the external websites. It then partnered with Maxymiser – an infamous company known for multivariate testing – to carry out the process of testing the homepage through a split test that transpired for 6 weeks.

The Plan: How A/B Testing is Conducted

As mentioned, Sim Only aimed to observe how the differences in their main page’s design can lure visitors into clicking the icons for the links.

Vertical vs. Horizontal Layout

The first couple of versions were set to have different presentations of products. One of them bore a vertical layout of the products on the right hand side of the page. The icons were arranged according to popularity, with the best seller situated at the top.

The second version was tailored to have a horizontal design, with the icons running across the page. The products were still arranged according to popularity from left to right.

Both designs came with a check box that allows users to select more than one item at the same time.

It is a must to remember that the webpage can be tested one component at a time. Sim Only managed to conduct more test for the icons, but the differences between the vertical and horizontal produced more significant results.

The Findings

This table shows how the 1,596 number of generations increased to 1,722 with the vertical layout. As a result, the conversion rates (or the ratio of visits to purchases made) rose from 13.35% to 15.97%. More than 50 sales was made with the vertical presentation of products (from 213 of the default to 275 of the vertical layout).

The first variant also touts the lowest conversion rate error, highest uplift, and most ideal confidence error. This can be accounted to the 20% increase in the click out rates of Sim Only’s homepage.

What does this mean, exactly?

Adopting a vertical presentation of the products appears to have greater impact on the audiences compared to the horizontal layout. It potentially motivates more customers to buy a phone of SIM Card, thereby contributing to the volume of sales made by the company online. It’s understandable that it’s not a concept not everyone will grasp, but Maxymiser have a nice A/B testing guide.

Some might think that the results were acquired from pure chance, but the six-week span of the experiment makes it fool-proof and concretely conclusive. Sim Only explained that they cannot go beyond this time allotted because they can lost a huge pool of potential clients when from flashing the horizontal design that does not work as effectively.


Ruben Corbo is a freelance writer and writes for a number of online marketing websites including those that help online businesses improve A/B testing techniques to increase sales conversions. When Ruben is not writing, he’s producing or composing music for short films or other visual arts.

How to Transition Successfully from In-House to Agency Work

Aug 16, 2012 - filed under clients 4 Comments

Companies as well as individuals are usually drawn to agency work because it is so specialized. Agencies are filled with people who have the same passion and the similar projects and problems, so collaboration is easier and you know that nothing will slip through the cracks. However, transitioning from in-house work to agency work can be difficult no matter how exciting.

There are a few dynamics that are different when you’re dealing with an agency:

  • You have to juggle multiple projects at once.
  • You have to learn to communicate with different clients.
  • Those who have assigned you a task will likely not be working in the same office. This makes questions and visions harder to get across.
  • Agency work is dependent upon the number of clients available. In other words, it can be a bit less stable and less predictable than in-house work.

Making this transition can be tough whether you’re the employee or the employer. If you are a business owner who is used to working with an in-house staff, outsourcing work to an agency will be a big change. Consider some of the ways that you can help make this transition smooth and successful:

Top 3 Ways to Help Smooth Your In-House to Agency Transition

1. Lay Out Your Day on Paper

It might sound elementary, but having a written out plan will help ensure that you’re prepared. It always helps to know what comes next in your day when trying to learn something knew. This often puts people at ease because they know that there will be no surprises and that they will not forgot anything. If you’re an employer, you should write out a plan for your agency so that they know exactly what you expect. An employee of the agency, on the other hand, might want to create a plan for the day for his/her own personal work (clients, projects, meetings, etc.).

2. Connect Via Social Media

One of the biggest changes that will occur is communication. Working in an agency generally means that you will not be steps away from those “in charge” of the project. In other words, you will not be sitting next to your clients or next to those who are working for you. This makes communication extremely important, so it’s best to connect on all levels. If something were to happen through email and you need to come into contact quickly, social media will be critical. It always puts both parties at ease when they know they can get ahold of that person when necessary.

3. Know Who Is In Charge

Working in an agency requires a lot of decision making. Because the client is not there to hold your hand like they would be if you were working in-house, it’s important to be independent and be able to make decisions. It also helps to know who is in charge in your agency should you have a question. From an employer’s perspective, it is important to realize that the agency will have a lot of clients. They will give you their full attention, but the trust needs to be there. It’s a big transition.

Most find that working for or with an agency is very different than in-house and end up switching back to the way they feel comfortable. However, it takes time to get used to this type of change, and going through some of the suggestions discussed above should help make the transition smooth.

Have you ever had to go from in-house to agency work? What helped you make the change quickly and efficiently? Let us know in the comments!

Guest Blogger: Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger at Highervisibility, nationally recognized as one of the top seo firms in the country. Connect with HigherVisibility on Twitter to learn more!


The incredible Imploding Digg

Aug 01, 2012 - filed under Digg 5 Comments

Remember Mixx? It was bought out, and the new owners created Chime.in.  They did not use the coding. They did not use the URL. I suppose they had the mailing list. I hope they didn’t pay more than $19.97 for it.

Well, the new owners of Digg at least kept the domain. Digg was (OMG – I am already talking in the past tense!), you might recall, the grand-daddy of social sharing websites.

A search for “site:digg.com” in Google reveals “About 14,100,000 results”. That means 14 million pages are indexed, probably a lot more are out there. And all of them say the same thing:


Yes, Digg can now be found all on a single page. Gone is the community. Gone are categories. Gone are any hot or upcoming or friends or anything, except what can fit on a single page. In one fell swoop, Digg has imploded.  I guess this is what happens when a star goes super nova.

You might be able to recoup your user data by filling in a request at http://digg.com/archive, but to what end? What would you do with the data?

No problem. These days you will find me with a lot of other long-time Diggers “Thruzting” away at Thruzt.com. Feel free to join me there. And if you are Canadian, join me also on Zoomit.ca.

Why build links to non-converting “fly-over” pages

Jul 30, 2012 - filed under deep links, linking 5 Comments

What is a fly-over state, and what does it have to do with SEO?

You might have heard the term “fly-over”, referring to Utah and Wyoming and Colorado and Kansas and Nebraska.  It refers to those states that the politicians and business travellers rarely visit, but often fly over on their trips between east coast and west coast.

I like to think the same of New Brunswick – I have been in the province three times, twice driving through ( a “drive-thru province”?) and once to actually visit, and I have flown over it four additional time to get to the east coast.

Fly-over states get ignored.

Your website might have some fly-over pages, which might also get ignored.  But some of them are worth a second look.

I was looking through Google Analytics, and noticed a couple pages for one of my websites was getting a surprising amount of traffic.  The pages were describing very specific aspects related to the site’s topic.  Looking at the search terms that were bringing most of the visitors there, it was clear that these visitors were researchers, perhaps doing term papers or just curious.  These were NOT customers.  These are NOT buyers.

Aargh.  What a waste.

Or not?

Turning fly-over pages into landing pages

Not.  Here are five reasons to feed your fly-over pages, to build internal links to those pages and to build deep links from other pages on the web when you get the chance. (Here is a guide to building deep links.) In other words, why you should help build the ranking of these fly-over pages so that more people land on them.

  1. If people like the information on the pages, some of them will social share them on places like FaceBook and twitter and Google Plus.  And that gives your entire domain credibility with the search engines.  Tip: Make sure those pages are definitive sources of information, quotable and share-worthy.
  2. The more people visit, the better your Alexa Rank on Compete score, and that does count for something in many cases (like selling your site or seeking online partnerships).
  3. Some of those researchers might be bloggers, who will build links into the page and maybe also to your home page.  Either way, every link into your domain helps the entire domain – including your money pages.
  4. Some of the researchers might be journalists.  As long as the topic is related to your main site topic, it is to your advantage to be quoted in the media; don’t forget that offline media can drive customers, too.
  5. And you never know when a researcher might actually be interested in your product or pass your site on to someone they know who is interested.

Time to review your fly-over pages and see if any of them are worth turning into landing pages.  Your whole website could benefit from the valuable content on those pages.

12 clever ways to brag without “bragging” online

Jun 29, 2012 - filed under reputation management 4 Comments

You want people to be impressed.  You want them to think you are the cat’s meow.  But how do you build a reputation online without sounding, you boastful?  Stuart McHenry shares 12 creative ideas with us.

1) Let your customers brag for you!  Some of the best companies in the world encourage their customers to post reviews of their products or services online.  Nothing can hold a candle to other people that brag for you.

2) Do your friends use your service or products? Ask them to say some nice things for you.  If you cannot get your friends to help you brag then you really stink at bragging.

Pro Tip: Once you get your friends to brag hire a reputation management company to bubble up the results to be more visible online.

3) Use Twitter for interactions and as a reference.  Did you just solve a major issue for a company you work with?  Look for people having similar problems and tweet them a solution.

Example: @smindsrt I had a similar issue but used “XYZ” to solve the issue.  You can read more about it here:

4) Blog to Brag.  A great blog post will include experiences to back up your story.   Have you worked with some of the biggest companies in the world? Blog about it and be sure to include how you helped them.  A personal or corporate blog is a great vehicle to communicate your credentials and accomplishments.

5) Get Interviewed.  Most interviews have a small biography section in the beginning.  Provide some bragging points in the form of a biography but make sure it’s written in first person so it looks like it’s coming from the interviewer.

6) Linkedin is an overlooked place to share business information.  Within linkedin there are several areas you could post information about your business for others to see.  The best way is to join a group and get active.  There are always lots of questions posted and you can easily insert your brag within a helpful reply.  Ie. When we helped “XYZ” company with a similar problem this is what we did.

7) Hire someone to brag for you.  This might sounds extreme but you’d be surprised how often this is done.  Whether it’s someone from Fiverr or a top notch social media consultant others are generally your best bet to help get your credentials out there.

8) Blog Comment Marketing can be very effective when done right.  I’m not saying to run out and spam a bunch of blogs because that would be just wrong.  Rather leave helpful comments on related blogs where you can contribute and become a part of the community.  Again, others can help spread your credentials here as well.

9) Forums can be really good places to help you brag.  I remember when Jeremy Shoemaker was a nobody and he posted a helpful post on a webmaster forum about his earnings.  He also mentioned some tips on how others could do the same.  This got the ball rolling on his popularity and basically a few forum posts helped him boost his business.

10) Public speaking is an excellent way to brag for your business.  Get in front of an audience at an event and tell them why you are there.  What accomplishments have you or your company accomplished.  The great thing about speaking is there are usually people that tweet, blog and share your information online.

11) Writing articles is a simple way to get your bragging across.  When you’re writing the article you can use accomplishments as a case study.  This way you get your points across with some facts but more importantly you get to get your brag out.

12) Use your website slogan to help you brag.  Are you the number one domain register in the world?  Add it to your tag line or company slogan.   Everyone that sees your logo will read it and this is great for brand building too.


Guest blogger Stuart McHenry is the President of McKremie.com an Internet Marketing company that also focuses on online reputation management.


Google’s Penguin Update…

May 11, 2012 - filed under algorithms, Google 6 Comments

…as experienced by more webmasters than I care to count:

Oh, yes. And this is how many of those same webmasters would like to deal with Google’s penguin (sorry, but you do have to watch the full 1:47 video to the end to see the full wrath of the webmasters).

Digg Shouts are back! But not on Digg.

May 07, 2012 - filed under marketing 6 Comments

Can you pronounce “Thruzt”?

The latest in the line of Digg-killers hits the streets…er…the Internet today.  And Thruzt is its name.  And it has several things going for it that should make Digg – and it’s evil twin Reddit – take notice.

I said at the time that Digg made a big mistake getting rid of “Shouts”.  Shouts were a means by which a Digg user could send a message to one, two three or any number of friends on Digg, seeking votes, comments, shares or whatever.

Shouts lasted only six months on Digg.  But ending them was a big mistake, because it sent people (like me) off-Digg to share content.  Mostly to Twitter.  And Digg lost users to Twitter.

Digg shouts are back, but they are not Digg’s.  They are called “Howls” and they belong to the latest upstart challenger to what is left of Digg (which is actually very little compared to Digg’s heyday when “Popping” to the front page was known to rash servers – when Shouts were part of its landscape).

Will you use Thruzt?

You can be forgiven for being skeptical about the success of Thruzt.  Other challengers have come and gone.  But Thruzt is different, and not just because of Howls.

First, Thruzt has a much more visual feel than any other social bookmarking or social voting website.  Yes, it has that Pinterest feel to it.  And in this day of the visual Web, that is a big bonus, because people will feel more comfortable browsing through the submissions.

Second, Thruzt has been previewed by a bedazzling line-up of many of the who’s who among Digg users.  It is hard to kick-start a new social bookmarking site.  But when so many “power users” are there to kick it off, I have to believe the odds are in its favour.

I was blessed with a preview of Thruzt before its public launch, and I asked its founder, Marcus Hirn (aka ZetaDog ), why he started Thruzt.

In a nutshell, he loved the old Digg, before Version 4, before Digg started bleeding members.  He doesn’t feel comfortable with Reddit’s layout.  And he kept seeing Digg lose members and lose community:

 “I waited for over a year. I stayed very loyal to Digg but when all my friends dropped off one by one, I decided to do something about it. I thought, well if Digg won’t fix itself then I might as well build my own site.  Being a web developer in my “normal” life helped. The process with thruzt started during the summer of 2011.”

I asked him what was different about Thruzt, and he talked a lot about the Pinterest layout and how it inspired him.

“But the problem was that their site did not provide me with a great tool to promote content to 3rd party sites. It is designed to keep members on their site with the occasional click through to original content.”

And the results are…

 So he put Thruzt together with what he saw was the functionality of Digg, the communications of Twitter and the layout of Pinterest.  And here is how he describes the result:

 “Instead of it being another social network I want visitors to see it as a game, where you use real life information, submit it and then try your hardest to get attention to it. You will need to be very clever, active and build a powerful network of friends in order become successful. Bear in mind not everyone wants that. I also want to have a site with great content. For instance we have a few interesting categories or  “paths” as we have chosen to name them. Military (marines, navy, army, cyber warfare), Household (with emphasis on family), and Body & Mind (with focus on the individual) as a few examples.”

I know more than a few people who have had dirty thoughts when the name “Thruzt” came up, so I asked Marcus where the name came from.

 “Ha, ha, ha… Well it started with my search for action words. I wanted to have a verb that could either inspire, give indication of what the site is about, and something that would mean “moving forward’ or “boosting”. I found a bunch of words I liked but as we all know, most names have been registered .com’s already. When I found that thruzt.com (a twist on the word thrust) was available I jumped on it. It answered all my wishes. Only a few moments after I registered it, did I realize the “pelvic thrust” association. I started laughing and the more I thought about it, the more I loved it. The only drawback with the name was the spelling. It is a bit too hard to memorize and spell. But I figured that if people learned how to pronounce and spell Schwarzenegger they could eventually learn the same with thruzt. I only later realized it is a great community gimmick. It attracts laughter and people are having fun with it. I want all visitors to be thruzted. It’s more fun thruzting together then thruzting alone and I’ll thruzt any of my friends gladly.”

I am in trouble.  I could never spell “Schwarzenegger” without seeing it first.

Markers, don’t beware…but be smart.

Given that this is a blog about marketing, I had to ask the question: “Let’s say you have a blog or a website to promote.  Will you have your head chopped off like at Reddit?  What are the boundaries a webmaster needs to follow to be cool on Thruzt?”

Good news.  You are free to promote.  Promotion and spamming are not the same thing, and Thruzt recognizes this.  There will be some rules so that it’s a fair game for all, so it’s smart to play by them.  Smaller niche marketing-related bookmarking sites like BizSugar and Blokube and My SEO Community and MMOsocialnetwork encourage self promotion.  Big general interest sites like Digg and Reddit (and the old Mixx and Propeller) have always discouraged it and would treat anyone promoting a website as if they were terrorists or rapists.

But at Thruzt it looks like the quality of the content and the quality of the networking are what really counts.  Promote your political views.  Promote your hobbies.  Promote a pic that grabs you or a story you find interesting.  Promote videos of your son’s yo-yo competition entries.  Or promote your own blog or website.  Just make it interesting to others.

“As I mentioned above, thruzt is a game of social networking. If blogs or site owners think that they need to submit every story on to thruzt let them. It will still require much more then submitting to get any attention. Please note all links are no follow until they pop. You will have to work each story on to the front page in order to have traffic (if that is what you are after). Nobody likes a spammer and I think webmasters will quickly understand this. There will be some common sense rules but no more restrictions are intended.”

He said a lot more on this to me, and I think it is worth reproducing it here verbatim.

 “It is wrong to confine user behavior. I want to give users the opportunity to choose their own path. On thruzt I have tried to give them the tools and will be adding more. I have no intention of trying to restrict members in their creativity and passion for sharing and promoting whatever content they want to highlight to the world. The only “restrictions” will be what I believe are common sense rules for a community to function and to fight spam etc.”

“For instance, on all social media there is a fear of “gaming” the system. That power users take over and the individual user is pushed aside. Well that is assuming that a community is only about “popping” a story to get traffic.”

“On thruzt I will have a new approach. I will not restrict users. No, instead I will encourage all users to learn the system. Figure out clever ways to push your own stories. I believe in free markets and freedom of choice. I believe in people’s ingenuity. Thruzt is meant not to be a ‘fair’ playground where “everyone gets equal attention”. No, thruzt should be looked at more as a game, where the player has to overcome obstacles and find ways to grow in power.

There are many ways to make yourself a name. You can become a great submitter of great content in your genre, you can become a very powerful and respected (and followed) commenter, You can become a great front page ‘popper’. Or you can be one of the unknown silent people who prefer to watch and read in the shadows, perhaps with the only interaction being a thruzt vote. There are tons of ways to get attention and I believe a great community will always reward people that are passionate and active. I will run thruzt with a motto I have lived my whole life by: ‘You get what you give’.”

So, it might be more than a hybrid of Digg, Pinterest and Twitter.  Thruzt might be the first “official” social voting game – where “gaming” the system is actually part of the game.

You can find me on Thruzt at http://thruzt.com/user/history/amabaie/.  And you can follow my Howls at http://howl.thruzt.com/amabaie/.  Let’s have some fun.

How to NOT Lose Money with AdWords

May 04, 2012 - filed under Google, PPC pay per click 3 Comments

Google AdWords is the perfect way for you to reach more members of your target audience online. When you create an account, you’re immediately given $100 worth of free credits. With this amount, you can instantly post ads that millions of people around the world can view. While this is a great thing, it also means that you can easily spend tons of money on your online marketing campaign without yielding a return on your investment.

Below are a few concepts that you should know so that AdWords advertising will become more effective for your business.

Keyword Research

This is to help you figure out what search terms users are entering to find you and other similar businesses, you may use one of the many free or proprietary keyword tools out there. Utilize those tools to create a good list of short and long-tail targeted keywords that will broaden your reach.

A final tip on keyword research is to remember that AdWords is a prime space for ads. This means that you’ll have to compete with others in terms of relevancy to searches. The way to win is to set a fixed budget and look for keywords that won’t cost you so much per click. Remember, that there are other keywords that your competitors haven’t exploited yet. If you only choose popular keywords, you’ll find yourself strapped on cash.

Keyword Matching

When you input your key phrases into AdWords, you’ll be given three matching options. Let’s say that your keyword is “wooden doors.”

  • Broad Match. This tells Google to match the searches that it thinks are relevant to your ads. Don’t get surprised if Google decides to match “glass doors” to your ads.
  • Phrase Match. If you choose this, Google will match your ads to searches using your key phrase in its exact form and sequence. Using the example above, Google will match your ads with “etched wooden doors” but not with “wooden front doors.”
  • Exact Match. With this option, Google will display your ad in searches that strictly matches your phrase. For instance, your ad will only be shown if someone searches for “wooden doors” and no other words.

 Negative Keywords

 Apart from the three keyword matching options above, there’s negative match, which tells Google NOT to display your ad for searches containing keywords you specify.

Quality Score

Your Quality Score is Google’s estimate of the relevance and usefulness of your keywords, advertisements, and landing pages to viewers. If you score high, your ads will rank better, additionally, your clicks will be cheaper meaning more savings for you.

Focused Ad Groups

Grouping together highly-specific targeted words with the same theme is one of the crucial steps to AdWords success. By doing so, you can track your bids and conversions better. When you know how a certain cluster of keywords are performing, you can put them on hold in order to bring your PPC spending down.

Ads Written for Click-Through Rate

Click-through rate (CTR) refers to the number of actual clicks on your ad per one hundred impressions (i.e. number of users who see your ad regardless if they click-through or not).

General keywords definitely create a lot of impressions, but result in lower click-throughs and conversions because they won’t filter your audience. Targeted keywords, on the other hand, will have a better CTR with less impressions.

If you want to improve your ads’ CTR, you should avoid very general search terms. It’s better to focus on specific keywords that more closely describe your products/services.

Position Preferences

Before, you can specify whether you want your ad to appear at the top of the page or “other” (i.e. side or bottom). But in April 2011, Google retired this option so ad owners have to optimize their AdWords accounts manually to target a specific position. An excellent way of doing this is by focusing on ads’ quality scores in order to not only drive down your PPC costs, but also improve your ranking. But should you determine that the top spot isn’t for you, since your ads are already earning is enough, then you should stick with your conservative keywords.

Targeting Search Network vs. Content Network

When you register for an AdWords account, you’ll eventually have to specify whether you want to advertise on the Search Network, Content Network, or both. Choosing content network means that your ads will be placed inside websites relevant to your keywords. Selecting search network means that your ads will be found on Google SERPs.

It would be better if you avoided Content Network because it will only bring in traffic that’s not qualified. For instance, if your website is about coffee beans, your ad can get placed in a site that’s about a song containing the phrase “coffee beans.” Because your ad isn’t relevant to the content of that site, you won’t get any traffic from it and hence your conversion rates will suffer.

Creating the perfect Adwords campaign requires constant monitoring to make the best use of your marketing dollar. With a keen attention to what works and what doesn’t, you can drive down costs and raise your CTR to improve the bottom line for your online sales.

This is a guest post by Michael Hendsbee of Convurgency SEO Toronto.


Ghost Town Link Building

Mar 28, 2012 - filed under deep links, linking 7 Comments

When the search engines follow links to your website, do they find a ghost town from a movie set? You know what those are like, right?

A movie set ghost town is all facade. There are windows with sills, nicely painted or stained wood fronts, doors, front steps or at least a threshold. But if you actually open the door, it is empty inside. When you pass through the doorway, you find nothing . Not furniture. No interior wall, nor even side or back walls. No people. Only support beams to hold up the facade.

A lot of websites are like that. You look at their link profile, and – Wow! – does it ever look impressive. Hundreds of links from dozens of domains, maybe even thousands of links from hundreds of domains.

But wait, something looks out of place. Something doesn’t look natural. Something looks like… a facade. All the links point to the home page. All the links point to the website’s facade. Just like the cameras that always show us carefully just the fronts of the buildings, the links all show us carefully just the front page of the website. Like there is nothing else on the site worth linking to.

Like a movie set ghost town.



Deep Linking Makes It Real

When you build links to a variety of pages, you are showing the search engines that your site has depth. That it has substance. That it is real, not just a facade. And if you want the search engines to take your web address seriously, it helps to show that there is really something there.

Some tips on deep linking

Make sure you have content on your website. Content is not a home page or a sales page. Content is useful information. For instance…

How-to articles
Case studies
Interesting photos
Top 10 lists

But how does this content lead to inbound deep links to your website?

  • Let bloggers know about your content. Some will find it interesting and link to it.
  • Share on places like Twitter, MySpace, FaceBook, Pinterest, Digg, Tumblr, etc. (learn how to use these sites, build a network, and follow the official rules AND the unwritten guidelines)
  • Write articles about the same topic for other websites, and link back.
  • Create related videos for video sharing sites like Youtube, and link back to the original content.
  • Write related guest posts on other blogs, linking back to the original content.
  • Let the media (local, trade, etc.) know about the content, in case it will interest them.
  • Prepare news releases related to the content and distribute to press release websites.
  • Comment on related blogs, using the content pages as the “website URL” field.

Creative Link-building Email Spam

Mar 21, 2012 - filed under linking, SEO scams 7 Comments

I get my share of emails requesting links.  I do consider those that look realistic and worthwhile, but that is very few.

But none compare with an email that was sent to Tom over at Canadian Finance Blog. *

Hello Tom and greetings from New York and Mrs. Fowler’s 4th grade class!

I hope it’s ok that I’m contacting you directly! My class is currently working on special unit on Money and Finance and as part of an assignment, the kids had to go out and find an educational website/article(s) on a related topic of their choice, along with a list of websites to share them with. My job of emailing their lists is quite the task as you can imagine…

canadianfinanceblog.com was on one of the students’ lists (Amy) and her suggestion for you can be seen below:

“All About Money”

Her suggestion is to add this resource to your links page
(http://canadianfinanceblog.com/friday-links-84/) so that others may benefit from it and learn something new. Some sort of prize or extra credit will be given to those students with the most implemented suggestions to reward them for their hard work!

Thank you for considering playing a role in our project, and please let us know if you post the link :)

Have a great day!

Mrs. Nancy Fowler (and Amy Byrk)
Harrison Wing A – Rm 322
“If my mind can conceive it, and my heart can believe it, I know I can achieve it.” -Jesse Jackson

OK, Mrs.  Fowler.  So your class project is to spam bloggers on behalf of MyCoupons.com?  Yeah, right.

This gets the award for most creative link-building. Creative is good; dirty, rotten, sticking, liar is less good.  I wonder whether there is anybody out there gullible enough to be fooled by this.

* I have disabled the spammer’s link in her letter.  Otherwise, I have left it untouched

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