David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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What marketing experience means

Dec 05, 2012 - filed under marketing 1 Comment
 

Just a quick commentary today.  I was approached not long ago by a potential client who wanted to promote his website in a very specific niche in Canadian forums and on Canadian blogs.  He wanted to outsource blog comments and forum posting, and he was very specific about Canadian blogs and Canadian forums in his niche, because these were the people he wanted to reach out to.

So far, so good.

But then there was a hiccup.  He wanted us to hit the ground running.  He expected us to already know which Canadian blogs and forums were in his niche.  We know SEO, we know social media, we know online networking; that does not mean we know his territory.

“I’m looking for someone with experience
and I’m not going to pay to someone to start study this issue.”

I probably wasted more than an hour back and forth with this lead before we got to this point where he wanted us to research his field for him for free.  Maybe he found some other sucker to do it.  Or maybe he is sulking somewhere, disappointed that he can’t find an “experienced” marketer.

Experience does not mean you know everything.  It does, however, mean that you have a pretty good idea where to look and how to evaluate what you find.  And for that, I am sorry, you do have to pay.


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REVIEW: Comparing Social-sharing Co-op Services

Nov 28, 2012 - filed under bookmarking, social media 9 Comments
 

I have been using three popular social sharing co-op services for a while now.  These help spread your content across social networks like Twitter and FaceBook.

The three services are quite similar in some ways and different in other ways.  If you are like me, you will want to use all three.  But if you are too busy for that, this review will help you decide which to use.

The three websites we are reviewing are…

How these social sharing co-ops are similar

I call these three websites “co-op” because of the fundamental basis on which they all function: you share other member links, you earn credits…which are spent when somebody shares your links and earns your credits back.  The more you share of others, the more others will share of yours.  And the corollary…the more you want your links shared, the more you need to share of others.

The other major theme in common between these websites is that you are in charge.  You get to choose what to share on your social media account.  Nobody tells you what to share.  Nobody pressures you into sharing anything in particular.  No selections are automated. You decide what is appropriate and of interest for your followers.

When it comes to social media accounts, what the three services have in common is Twitter.  All three of them are built on the basis that people share each others’ content via Twitter.  But that is where the similarity ends.

How these social sharing co-ops differ

Easy Retweet lets you tweet and sign up new Twitter followers.

Viral Content Buzz and Just Retweet also let you share by FaceBook – but with a difference.  Viral Buzz lets you “share” on FaceBook, in your timeline.  Just Retweet lets you “like” on FaceBook.

Viral Buzz also lets you share on Pinterest – the only service that does.

Just Retweet lets you upvote on Google Plus – the only service that does.

The three services offer different levels of “quality”.  I use the word judiciously, since you might not necessarily want “quality”.  I will explain later.  First, let’s look at what each service officially says about quality, and then I will tell you what really happens at each service.

Here is what Easy Retweet says about “Tweet Contents”:

Any tweets containing pornography (in any form), illegal materials, unauthorised materials, materials in violation of any law will be removed as soon as noticed.

Here is what Just Retweet says in its “Terms and Conditions”:

JustRetweet reserves the right to remove any content posting (text, images, audio, video) for any reason, without notice at any time. Specifically, any posted content that: (1) is pornographic or offensive in nature (including nudity, violence, sexual acts, or sexually provocative images.); (2) infringes upon copyrights as specified by the content creator; (3) is illegal or violates any laws; (4) harasses (also known as “CyberBullying”) any person or any group of people. Such content posts will immediately be deleted and the IP address of the user reported to authorities, if necessary. Violating these terms will result in the irrevocable termination of your ability to use the JustRetweet service.

But on the Just Retweetrules” page, in red text that really stands out…

Here is what Viral Content Buzz Quality Guidelines have to say:

What will NOT be approved to be shared here:

  • Weak-in-content articles (that have no unique style or visual appeal);
  • Ad-stuffed and / or made-for-links articles.
  • Articles directly promoting affiliate products (such as affiliate product review posts)
  • Any sales page directly promoting a product or service
  • Content that is overly promotional in nature
  • Press releases
  • A home page of a business website or blog
  • Anything that the VCB staff in their discretion deems to not be “quality”

What will be highly appreciated here:

  • Unique and original articles that catch an eye and engage;
  • Trending and popular topics with your personal perspective (apps, tools, DIY, infographics, etc).
  • Articles or content that is either extremely useful, interesting or entertaining.

Viral content is defined as “becoming very popular by circulating quickly from person to person, especially through the Internet“, so before adding a project, please give it a thought: “can it go viral”?

Our platform is NOT designed to help everyone get free social media votes. It’s aimed at generating buzz around GREAT content.

You can probably tell just by the length of the rules how serious each service is about ensuring quality and blocking spamminess.  In fact, here is what I have found:

Easy Retweet is full of spammy share requests.  Many things there I would not retweet because they are ads for things like BlogEngage or Fiverr gigs or ecommerce pages.  But there is also some good stuff, and I usually can find plenty to share.

Just Retweet is mostly real content, but there are some sales pages and other business pages that get snuck in.

Viral Content Buzz has been spam-free so far, true to their very detailed quality guidelines…except for Pinterest shares.  As you may know, Pinterest is an image-sharing platform.  But many Pinterest-sharing requests on Viral Content Buzz are for really, really poor images that are totally unworthy of sharing.  Obviously, many people just don’t “get it”. Maybe there needs to be some pop-up “image quality reminder” or something.

To spam or not to spam?

At first blush, it is pretty obvious where people would want to go: to the high-quality, no-spam service.  Especially bloggers who generally share very high quality content to begin with. And there are some benefits, like not having to wade through do as much triage.

But you probably will still want to do some triage.  Not every blog post or Infographic posted is one you will want to retweet to your followers.

And what happens if you want to promote a sales page.  Sure, it’s spammy – but it’s the sales pages that pay the bills.  They need to be promoted, too.  So there is also value in participating in a service where spammy pages aren’t considered spam.  And that’s the point of Easy Retweet – to cater to the Warrior Forum crowd.

On a final note, what is missing is StumbleUpon.  None of the services offer StumbleUpon sharing or thumbs up as an option.  Yet.

 
 


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Stupid link-building tactic #17 – filling in contact forms?

Nov 19, 2012 - filed under linking 3 Comments
 

You have surely heard of “Stupid Pet Tricks”. Well, allow me to present “Stupid SEO Tricks”.

Here is someone trying to build links (directory links, perhaps?) by submitting their site to…the contact form on our SEO services page!

fullname: Manoj Damkondwar
email: emailsuppressed @yahoo.in
phone: 000-000-0000
url: http://www. urlsuppressed.com
keyword1: Remanufactured engine
keyword2: Rebuilt Engine
keyword3: used Engines
keyword4: Car Engines
keyword5: Truck Engine
service: other
language: english
message: Locate rebuilt & used automobile motors and engines for all cars, trucks, and marine applications including gas, diesel, electrical engines & high performance motors.

And here is someone trying to build links (comment spam links, perhaps?) by submitting a cut-and-paste comment to…the contact form on our blog writer for hire page!

fullname: Travesti
email: emailsuppressed @gmail.com
phone: 000-000-0000
url: http://www. urlsuppressed.com
service: blog
length: 10
message: Wow! this is the blog I like most. The templates and the designs really captivates me. Thanks for sharing this!

TIP FOR THE BRAIN-DAMAGED: If you plan to create a bunch of spammy links, at least take the time to make sure that the form you are filling is one that will create a spammy link. Otherwise you are wasting your time, because Google and Bing will never find the spammy link that never gets created.

On the other hand, maybe this is the best way to create spammy links – because Google and Bing will never find them.


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How Far Can You Trust the Internet?

Oct 29, 2012 - filed under domain, social media 4 Comments
 

If something is critical, make sure you own the real estate. This is a good principle to keep in mind when building a reputation, a business or whatever is important to you on the Internet.

Yes, there are popular platforms, such as YouTube and FaceBook, where you might want to be active. But these sites do not belong to you.  You never know when they might shut down (stranger things have happened), change their focus, fall from grace, or decide that you are a spammer or even some minor infraction in the terms of service that you were not even aware of (with no recourse for you to protest).

I was reminded of the importance of owning your own space, when Larry Ludwig had his Bogleheads account terminated.  Basically, after 250 posts, 20 of which he referenced articles he had written that were relevant to the discussion, his account was terminated.  From model community member to pariah in zero easy steps.  All that work – or most of it – down the drain.

Readers with a bit of memory will recall how my account at BlogEngage was terminated, when I was the third top member listed there and had just a few weeks earlier been praised by the owner for  how I conducted myself.  From model community member to pariah in zero easy steps.   I am still guessing that he noticed my free account (grandfathered as an early member) was generating much more success than were the spammer accounts he was selling automated submissions to.  So on a whim, I lost all the work I had put into my account and the site as a whole.

In between these two minor catastrophic events, a new social site called Thruzt came along and was steamrolling ahead to success in its second or third month.  I tried to login to my Thruzt account, when all of a sudden – “Poof!”  Unless you have just wished for a loaded buffet table, “Poof!” is not a sound effect most webmasters like to hear.  Thruzt was hosted on the Cloud (or is it “in” the Cloud?).  And the Cloud lost it.  The entire site.  Yes, from social site of the hour to blank page of the hour in zero easy steps.

These are each individual cases, and they are not specifically instructive to any of our individual activities.  But they do provide a combined perspective of the importance of owning space that cannot be summarily deleted.

  • Your own domain, not a freebie blog hosting or website service.
  • Cloud, OK, but backups, backups, backups.
  • Your own hosting service.
  • Offline backups of all information.
  • Offsite backups.
  • Own your own social site or forum if you want to be certain that nobody will give you the boot.  Nobody can boot me from Zoomit Canada, for instance.

And now for the latest news, I tried to login to my Diigo account last week, but it was gone – but not for reasons similar to those above. In fact, the whole site was gone, but not because the site was terminated (as was the case with Mixx, Propeller and so many other social sharing sites).  I just learned that Diigo’s domain was stolen. That is much like owning a car or cottage, vulnerable to thieves.  But it does give us reason to ponder how much trust we should place in the Internet.

You be the judge of what measures you need to take, but whatever measures, take control.  You cannot control everything, and if you want to reach large audiences, you need to be all over other people’s property.  But make sure that what really counts is on your own real estate – or at least a copy.

Have a story of your own? Feel free to share it in the comments below.

* Featured in the Working At Home Blog Carnival.

 


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Google is not fair (and is not meant to be)

Oct 09, 2012 - filed under algorithms, Google, rankings 9 Comments
 

I was asked the following question recently about Google: “I still don’t understand how other sites post articles that are not original yet they do not get penalized?”

I am sure you have been asked this question many times.  Maybe you have asked it yourself many times.  I have certainly heard it posed in many different ways, why one site gets Panda slapped or Penguin slapped and not another.  As an SEO consultant myself, I have been amazed at how one site with a fairly good link profile, but with some “unnatural” links can get Google’s dreaded “unnatural links letter“, while another site with a much more questionable link profile doesn’t.

But sometimes you have to hear a question posed in many ways, many times before you get that Aha! moment when The Obvious Answer is revealed.  This was that moment.

The Obvious Answer

The Obvious Answer is actually a question: Why do some smokers live 100 years, while others are struck down by lung cancer at 43 or 47 or 54?

It’s just not fair.

Which bring us to the second part of The Obvious Answer: Life is not fair (as I keep telling my kids every time one of them screams out “It’s not fair!”)  And neither is Google.

Let’s review what Google’s ranking goal is, which I can assure you has nothing to do with fairness.  Google’s goal is to provide searchers with what will be most useful to them.  We use search engines to find what we want; Google does its best to deliver.  It does not always succeed (although it obviously does well enough, or we would all be using some other search engine).

My brother, the human search engine

I am reminded now of the purchasing habits of one of my brothers.  Once he takes an interest in buying something, he does endless research.  He is determined to find the best price.  He is determined to find the best features.  He is determined to find the most durable option.

But most of all, he is determined not to discover six days after buying something, that there is could have been an even slightly better option that he missed.

As a result, he often gets better deals than I do.  It’s not fair.

But even with all his research and delaying, he still might not get the very best option.  It’s not fair.

Which means that a vendor or manufacturer with something slightly better might still have missed a sale.  It’s not fair.

And that also means that a vendor or manufacturer got a sale he might not have gotten.  It’s not fair (but they are not complaining, right?).

And when Google ranks web pages, it’s not fair.  And it is not meant to be.  Google’s job, to once again restate the often overlooked or ignored obvious, is to provide searchers with what will be most useful to them.

What SEO is all about

So the job of SEO practitioners is…

Come on, what is the obvious answer?

You can do it.

To make sure our websites are the most useful to searchers.

Now I know that you will say that it is the designer’s and programmer’s jobs to make sure the website is most useful, functioning well, converting well, etc.  True enough.  But it is the SEO’s job to make sure that, for a given search term, the site actually delivers.  Obviously there is some overlap and cooperation required with the designer and the programmer on the technical front, but mostly the SEO needs to make sure the content is what searchers are looking for.

Relevant.

Important.

And, above all, useful.

And the SEO consultant has one additional job, besides making sure the content is most useful – and this is key – making sure the search engines know the content is the most useful.  It is about writing.  It is also about promoting. Yes, all the “content is king” and “quality over quantity” and “avoiding bad neighbourhoods” and “backlink strategies” can be distilled down to this very simple goal.

But what happens if Google doesn’t notice the right things?  What happens if Google does notice the wrong things?  What happens if somebody else is shouting louder?  What happens if someone else makes a more useful web page?  What if Google disagrees that your perfect page is best?

Like I said, it’s not fair.  It’s not supposed to be.  That is The Obvious Answer.

The Practical Answer

Of course, if you’ve been hit be a penalty, such as the “unnatural links letter” or just been demoted by a Penguin slap or hit by Google’s brand new EMD (exact match domain) artillery, and find yourself grumbling that it’s not fair, you will probably find “It’s not supposed to be.” a less than satisfying answer.

It is also a less than practical answer.

The practical answer is to avoid doing anything that the search engines might one day decide is spammy.  Yes, that is a whopper.

And quite impossible.

Once upon a time, you could not be penalized by who linked to you, only by who you linked to.  This made sense; it kept competitors from building piles of spammy links to your site – “negative SEO”.  But with Google’s Penguin and the “unnatural links letter”, times have changed.  Despite Google’s protests to the contrary, I cannot see how negative SEO can be stopped right now.

Not long ago, any publicity was good publicity.  If you could get a mention in the New York Times or the Wall Street Journal, that was amazing.  Still is.

But if you couldn’t get that kind of coverage, you could still spread your message through blog networks, article submissions, etc.  Much less targeted, much lower quality, much more of a shot in the dark.  But 100 percent legitimate.  Sometimes you market with a rifle, sometimes with a shotgun.  Fair enough?

But now if you market with a shotgun, Google will look at all those low quality repetitive links and down the sink goes your website.  No, it’s not fair.  Especially since it is retroactive, penalizing your site for doing in the past what used to make sense back then (and still would make sense if you don’t care about Google rankings).

So it is not always possible to predict what will get you in trouble, but it is pretty clear that quality over quantity is a good rule of thumb.  Stay away from anything mass-produced or mass-disseminated.  Avoid any get-rich-quick (get-links-quick) tactics.  Take the time to create original content – truly original content, not just rehashed repetition.

You still might get tripped up by suddenly changing algorithms.  Watch how Infographics get treated in a year or two. You still might find yourself at some point in the future grumbling “It’s not fair.”  But your odds of being on the winning side of the not-fairness will be much, much greater.

Additional advice? Hang on tight!

 

 


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Case Study: A/B Testing on Sim Only

Sep 18, 2012 - filed under marketing 2 Comments
 

Every business has a chance to sweep their customers off of their feet…they just need the right broom.

Many online companies have done one too many strategies to sell over the Internet. Affiliate marketing, Search Engine Optimization, Ad placements, and social media usage are all tossed in the basket. But what most of them fail to realize is that eventually, these ploys get old. Such tactics may only be effective during the early phases, but what happens after the consumers have gotten used to seeing the website?

This is the reason why many businesses falter after a few months. Webmasters may exert some effort to update the contents regularly, but these are just not enough to keep the buyers (and profits) coming.

Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist.

Having people who doubt the efficiency of split testing is inevitable. But companies who have tried running the procedure emerged victorious. The best case in point is that of Sim Only’s A/B Testing.

About Sim Only

Sim Only is the company behind SIM ONLY. They run an e-commerce site to sell mobile phones from colossal companies like Blackberry and Apple Macintosh. Apart from their homepage, therefore, the company also sets its eye on the traffic of its external partnering domains.

Before the split test was conducted, Sim Only’s homepage was garnering an average of 18,000 hits per month. The click out rates, on the other hand, was at 54,000 monthly.

The goal of the company is then to see which type of design can motivate the consumers into checking the external websites. It then partnered with Maxymiser – an infamous company known for multivariate testing – to carry out the process of testing the homepage through a split test that transpired for 6 weeks.

The Plan: How A/B Testing is Conducted

As mentioned, Sim Only aimed to observe how the differences in their main page’s design can lure visitors into clicking the icons for the links.

Vertical vs. Horizontal Layout

The first couple of versions were set to have different presentations of products. One of them bore a vertical layout of the products on the right hand side of the page. The icons were arranged according to popularity, with the best seller situated at the top.

The second version was tailored to have a horizontal design, with the icons running across the page. The products were still arranged according to popularity from left to right.

Both designs came with a check box that allows users to select more than one item at the same time.

It is a must to remember that the webpage can be tested one component at a time. Sim Only managed to conduct more test for the icons, but the differences between the vertical and horizontal produced more significant results.

The Findings

This table shows how the 1,596 number of generations increased to 1,722 with the vertical layout. As a result, the conversion rates (or the ratio of visits to purchases made) rose from 13.35% to 15.97%. More than 50 sales was made with the vertical presentation of products (from 213 of the default to 275 of the vertical layout).

The first variant also touts the lowest conversion rate error, highest uplift, and most ideal confidence error. This can be accounted to the 20% increase in the click out rates of Sim Only’s homepage.

What does this mean, exactly?

Adopting a vertical presentation of the products appears to have greater impact on the audiences compared to the horizontal layout. It potentially motivates more customers to buy a phone of SIM Card, thereby contributing to the volume of sales made by the company online. It’s understandable that it’s not a concept not everyone will grasp, but Maxymiser have a nice A/B testing guide.

Some might think that the results were acquired from pure chance, but the six-week span of the experiment makes it fool-proof and concretely conclusive. Sim Only explained that they cannot go beyond this time allotted because they can lost a huge pool of potential clients when from flashing the horizontal design that does not work as effectively.

 

Ruben Corbo is a freelance writer and writes for a number of online marketing websites including those that help online businesses improve A/B testing techniques to increase sales conversions. When Ruben is not writing, he’s producing or composing music for short films or other visual arts.


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How to Transition Successfully from In-House to Agency Work

Aug 16, 2012 - filed under clients 4 Comments
 

Companies as well as individuals are usually drawn to agency work because it is so specialized. Agencies are filled with people who have the same passion and the similar projects and problems, so collaboration is easier and you know that nothing will slip through the cracks. However, transitioning from in-house work to agency work can be difficult no matter how exciting.

There are a few dynamics that are different when you’re dealing with an agency:

  • You have to juggle multiple projects at once.
  • You have to learn to communicate with different clients.
  • Those who have assigned you a task will likely not be working in the same office. This makes questions and visions harder to get across.
  • Agency work is dependent upon the number of clients available. In other words, it can be a bit less stable and less predictable than in-house work.

Making this transition can be tough whether you’re the employee or the employer. If you are a business owner who is used to working with an in-house staff, outsourcing work to an agency will be a big change. Consider some of the ways that you can help make this transition smooth and successful:

Top 3 Ways to Help Smooth Your In-House to Agency Transition

1. Lay Out Your Day on Paper

It might sound elementary, but having a written out plan will help ensure that you’re prepared. It always helps to know what comes next in your day when trying to learn something knew. This often puts people at ease because they know that there will be no surprises and that they will not forgot anything. If you’re an employer, you should write out a plan for your agency so that they know exactly what you expect. An employee of the agency, on the other hand, might want to create a plan for the day for his/her own personal work (clients, projects, meetings, etc.).

2. Connect Via Social Media

One of the biggest changes that will occur is communication. Working in an agency generally means that you will not be steps away from those “in charge” of the project. In other words, you will not be sitting next to your clients or next to those who are working for you. This makes communication extremely important, so it’s best to connect on all levels. If something were to happen through email and you need to come into contact quickly, social media will be critical. It always puts both parties at ease when they know they can get ahold of that person when necessary.

3. Know Who Is In Charge

Working in an agency requires a lot of decision making. Because the client is not there to hold your hand like they would be if you were working in-house, it’s important to be independent and be able to make decisions. It also helps to know who is in charge in your agency should you have a question. From an employer’s perspective, it is important to realize that the agency will have a lot of clients. They will give you their full attention, but the trust needs to be there. It’s a big transition.

Most find that working for or with an agency is very different than in-house and end up switching back to the way they feel comfortable. However, it takes time to get used to this type of change, and going through some of the suggestions discussed above should help make the transition smooth.

Have you ever had to go from in-house to agency work? What helped you make the change quickly and efficiently? Let us know in the comments!

Guest Blogger: Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger at Highervisibility, nationally recognized as one of the top seo firms in the country. Connect with HigherVisibility on Twitter to learn more!

 


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The incredible Imploding Digg

Aug 01, 2012 - filed under Digg 5 Comments
 

Remember Mixx? It was bought out, and the new owners created Chime.in.  They did not use the coding. They did not use the URL. I suppose they had the mailing list. I hope they didn’t pay more than $19.97 for it.

Well, the new owners of Digg at least kept the domain. Digg was (OMG – I am already talking in the past tense!), you might recall, the grand-daddy of social sharing websites.

A search for “site:digg.com” in Google reveals “About 14,100,000 results”. That means 14 million pages are indexed, probably a lot more are out there. And all of them say the same thing:

“404″

Yes, Digg can now be found all on a single page. Gone is the community. Gone are categories. Gone are any hot or upcoming or friends or anything, except what can fit on a single page. In one fell swoop, Digg has imploded.  I guess this is what happens when a star goes super nova.

You might be able to recoup your user data by filling in a request at http://digg.com/archive, but to what end? What would you do with the data?

No problem. These days you will find me with a lot of other long-time Diggers “Thruzting” away at Thruzt.com. Feel free to join me there. And if you are Canadian, join me also on Zoomit.ca.


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Why build links to non-converting “fly-over” pages

Jul 30, 2012 - filed under deep links, linking 5 Comments
 

What is a fly-over state, and what does it have to do with SEO?

You might have heard the term “fly-over”, referring to Utah and Wyoming and Colorado and Kansas and Nebraska.  It refers to those states that the politicians and business travellers rarely visit, but often fly over on their trips between east coast and west coast.

I like to think the same of New Brunswick – I have been in the province three times, twice driving through ( a “drive-thru province”?) and once to actually visit, and I have flown over it four additional time to get to the east coast.

Fly-over states get ignored.

Your website might have some fly-over pages, which might also get ignored.  But some of them are worth a second look.

I was looking through Google Analytics, and noticed a couple pages for one of my websites was getting a surprising amount of traffic.  The pages were describing very specific aspects related to the site’s topic.  Looking at the search terms that were bringing most of the visitors there, it was clear that these visitors were researchers, perhaps doing term papers or just curious.  These were NOT customers.  These are NOT buyers.

Aargh.  What a waste.

Or not?

Turning fly-over pages into landing pages

Not.  Here are five reasons to feed your fly-over pages, to build internal links to those pages and to build deep links from other pages on the web when you get the chance. (Here is a guide to building deep links.) In other words, why you should help build the ranking of these fly-over pages so that more people land on them.

  1. If people like the information on the pages, some of them will social share them on places like FaceBook and twitter and Google Plus.  And that gives your entire domain credibility with the search engines.  Tip: Make sure those pages are definitive sources of information, quotable and share-worthy.
  2. The more people visit, the better your Alexa Rank on Compete score, and that does count for something in many cases (like selling your site or seeking online partnerships).
  3. Some of those researchers might be bloggers, who will build links into the page and maybe also to your home page.  Either way, every link into your domain helps the entire domain – including your money pages.
  4. Some of the researchers might be journalists.  As long as the topic is related to your main site topic, it is to your advantage to be quoted in the media; don’t forget that offline media can drive customers, too.
  5. And you never know when a researcher might actually be interested in your product or pass your site on to someone they know who is interested.

Time to review your fly-over pages and see if any of them are worth turning into landing pages.  Your whole website could benefit from the valuable content on those pages.


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12 clever ways to brag without “bragging” online

Jun 29, 2012 - filed under reputation management 4 Comments
 

You want people to be impressed.  You want them to think you are the cat’s meow.  But how do you build a reputation online without sounding, you boastful?  Stuart McHenry shares 12 creative ideas with us.

1) Let your customers brag for you!  Some of the best companies in the world encourage their customers to post reviews of their products or services online.  Nothing can hold a candle to other people that brag for you.

2) Do your friends use your service or products? Ask them to say some nice things for you.  If you cannot get your friends to help you brag then you really stink at bragging.

Pro Tip: Once you get your friends to brag hire a reputation management company to bubble up the results to be more visible online.

3) Use Twitter for interactions and as a reference.  Did you just solve a major issue for a company you work with?  Look for people having similar problems and tweet them a solution.

Example: @smindsrt I had a similar issue but used “XYZ” to solve the issue.  You can read more about it here:

4) Blog to Brag.  A great blog post will include experiences to back up your story.   Have you worked with some of the biggest companies in the world? Blog about it and be sure to include how you helped them.  A personal or corporate blog is a great vehicle to communicate your credentials and accomplishments.

5) Get Interviewed.  Most interviews have a small biography section in the beginning.  Provide some bragging points in the form of a biography but make sure it’s written in first person so it looks like it’s coming from the interviewer.

6) Linkedin is an overlooked place to share business information.  Within linkedin there are several areas you could post information about your business for others to see.  The best way is to join a group and get active.  There are always lots of questions posted and you can easily insert your brag within a helpful reply.  Ie. When we helped “XYZ” company with a similar problem this is what we did.

7) Hire someone to brag for you.  This might sounds extreme but you’d be surprised how often this is done.  Whether it’s someone from Fiverr or a top notch social media consultant others are generally your best bet to help get your credentials out there.

8) Blog Comment Marketing can be very effective when done right.  I’m not saying to run out and spam a bunch of blogs because that would be just wrong.  Rather leave helpful comments on related blogs where you can contribute and become a part of the community.  Again, others can help spread your credentials here as well.

9) Forums can be really good places to help you brag.  I remember when Jeremy Shoemaker was a nobody and he posted a helpful post on a webmaster forum about his earnings.  He also mentioned some tips on how others could do the same.  This got the ball rolling on his popularity and basically a few forum posts helped him boost his business.

10) Public speaking is an excellent way to brag for your business.  Get in front of an audience at an event and tell them why you are there.  What accomplishments have you or your company accomplished.  The great thing about speaking is there are usually people that tweet, blog and share your information online.

11) Writing articles is a simple way to get your bragging across.  When you’re writing the article you can use accomplishments as a case study.  This way you get your points across with some facts but more importantly you get to get your brag out.

12) Use your website slogan to help you brag.  Are you the number one domain register in the world?  Add it to your tag line or company slogan.   Everyone that sees your logo will read it and this is great for brand building too.

 

Guest blogger Stuart McHenry is the President of McKremie.com an Internet Marketing company that also focuses on online reputation management.

 


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