David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …



Tags Tags Tags

Jan 24, 2007 - filed under blogging, marketing, rankings, SEO, social media, tagging, tags Comments Off on Tags Tags Tags

Andy beard just wrote a great blog post on tags and how multiple tags can help get a blog better search engine rankings for a wider variety of search terms, and therefore of course a wider variety of potential readers.  The strategy: tag everything in site.

I commented with reservations, but I am intrigued and at the risk of making my tag list unwieldy, I am going to start applying Andy’s strategy, beginning with this post.  (Don’t worry, I won’t overdo it; you’ll never see a tag list longer than a post, even if I try keeping my posts short.)


Jan 22, 2007 - filed under blogging, MyBlogLog, networking, social media, uncategorized Comments Off on MyBlogLog

Always on the lookout for cool and useful new social networks, I signed up for a MyBlogLog acount, recommended by several people at WebProWorld.  If you join up, please make me a contact of yours and we can follow each other around, share information and be successful together.

Search Top 5 Is The New Top 10

Jan 19, 2007 - filed under uncategorized Comments Off on Search Top 5 Is The New Top 10

Microsoft’s new eyeball study shows what we have always known … that people click on the #1 search result most of the time, and all the other spots are just also-rans. 

 But the study reveals a lot more, especially for how search engines can improve the way they display results.  In Search Top 5 Is The New Top 10 Jason Miller summarizes the report, but here is an except from that article that is most useful for SEM-SEO marketing:

1. Users scan four results regardless of where the best listing is (Though we also know from previous studies that the top listings are inherently trusted more, and it appears searchers consider results in couplets – one and two together, eliminating one, usually the second, and then skipping to three and four, suggesting odd-number results are superior to even-numbered results).

2. Users scanned more results when the best listing was moved further down the page, regardless of snippet length, indicating users know at a glance if the result is the correct one.

3. Users look farther down the list for navigational queries than for informational queries.

4. Users expect to find their desired information in the top five results (Other reports have supported that results appearing above the fold, or where scrolling is required, are clicked on with more frequency. In relation to that, Microsoft’s study showed click accuracy rates diminished for rankings 4, 5, 7, and 8. Note: Result six is not included as below the fold, six becomes rank one.)

5. Users examine, on average, eight results before changing their queries, meaning if results 9 and 10 are pretty much SOL.

The Web and Politics

Jan 15, 2007 - filed under uncategorized Comments Off on The Web and Politics

Paul Wells is one of my favorite columnists.  If you don’t live in Canada, you are missing out on both his wit and his insite.  In this case, he writes about how the Web is juts beginning to redefine politics, both in Canada and the USA.

I find it surprising that it has taken so long, but there is no question that Web marketing will take on a new dimension when we the non-business world gets ahold of its power – politicians, charities, barious causes and opinions…

In fact, I think the Web has the power to mold public opinion more than ever before, and at the same time the public can use the Web to play a direct role in changing society more than ever before.


How to use AdWords for top SEO benefits

Jan 13, 2007 - filed under SEO Comments Off on How to use AdWords for top SEO benefits

Yesterday, a client asked my how to use AdWords to advance her SEO campaign.  The idea had come highly recommended.

The short answer is, well, you can’t.  Sorry for the misleading title, but that’s how the question usually comes phrased.  But it just cannot be done.  Google values the integrity of its search results too much to allow monetary considerations influence them.  Yes, you can believe it, because if people lose confidence in Google’s search results (ordinary people, not frustrated webmasters), there will be no more monetary considerations.

More on the candy contest

Jan 12, 2007 - filed under clients Comments Off on More on the candy contest

Long ago, I realized that I could not read 200 ezines every week, especially when some of them would fill my inbox with “solo mailings” several times a day. 

So I unsubscribed from most of them.  One of the few that I kept receiving is “‘elf Expressions Ezine”, probably because there is a good balance of information there, much better than the usual online affiliate marketing drivel.

So I was very pleased that Mary Wilkey, the publisher, has joined the Plum Drama Candy Giveaway Contest (yep, I just gave it an official title!)  Her readers will get the chance to blog just like this and get some free yummy candy, too.


The unsuspecting blogger

Jan 12, 2007 - filed under blogging, marketing Comments Off on The unsuspecting blogger

I was listening to Andrée-Anne talking on Radio Canada about her blog, la Celibataire Urbaine yesterday.  She really was just writing a journal for some friends, and suddenly people were writing her and she set up an official blog and has 1000 daily readers and now writes a newspaper column, too.   

Blogging is a powerful medium, and it can catch anyone by surprise.  The moral of the story is to write interesting posts, and you just might end up with a very viral marketing tool. 

SEO success, marketing failure

Jan 12, 2007 - filed under marketing, SEO Comments Off on SEO success, marketing failure

One year after it began, we had all the numbers to show what a smash success the SEO campaign had been. We got the client top-5 rankings for some highly targeted and fairly competitive search phrases.  We showed how traffic was way up, and page views were up four times as much as traffic.  More site visitors, more time spent on the website each one. The client wasn’t buying it…because the visitors were not buying.  So we spent the next two hours looking at the competition to see why they were making more money, even those whose SEO was not as successful as our client’s.  It turns out they had systems and packages.  In other words, they had a marketing plan. SEO is a very powerful part of a marketing plan, but it is just one tool.  If you do not have a basic marketing plan, how you get visitors to your site is irrelevant.  

How a camera can help SEO

Jan 11, 2007 - filed under uncategorized Comments Off on How a camera can help SEO

I just bought a new cell phone, and I paid a little extra for a good quality camera function.  I did it for SEO reasons.

Now, I can already hear the calls of “What do pictures havce to do with SEO?  The search engines don’t index images.” It is still hard to get across to some people what the search engines are looking for.  They are looking for things that will interest people.  Since photos often interest people (depending on what you photograph), you can expect that posting photos to a blog, for instance, would be helpful in your SEO efforts. 

I would post a photo of the camera-phone, but for two problems: I have yet to read the manual and I don’t know how to take a picture of a camera (except with another camera).

If you plan to spread the word about your business through any photo-sharing websites, such as Flickr, you will need a camera.  If your product is in the least bit visual, you can go nuts with photo-sharing sites (I mean that in a good way, of course). 

Your blog can earn you candy!

Jan 10, 2007 - filed under clients, uncategorized 1 Comment

Do you blog?  How would you like to turn a post into candy?  It’s simple.  The good folks over at Plum Drama Personalized Party Favors want you to blog about them.  In return, they will send you one of their personalized candy tins, in your choice of flavors (cinnamon, peppermint or fruit), personalized with your name or with the name of your sweetie (Think Valentines!). What a great idea!

Here is the text I have been sending to my Daily Dose of Happiness subscribers… 

Calling all bloggers.  The Happy Guy wants you to get a free personalized tin of candy from an upscale manufacturer to give your sweetie for Valentines Day.  All we ask is that you blog about http://www.plumdrama.com using a direct link that Google with follow and index.  Call it a gift.  Call it a bribe.  Just as long as you call her (or him!) “sweetie”.  Let me know where you’ve blogged ( [email protected] ), your sweetie’s name, your address and the flavor of your choice.  Hey, your blog just saved you the cost and time of shopping for a Valentines gift.  This offer is open to the first 25 quick-thinking bloggers to get back to me.  :-)

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