David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …



SEO for Reputation Management: Part II

Feb 05, 2007 - filed under reputation, reputation management, SEO Comments Off on SEO for Reputation Management: Part II

We’ve been following Amanda and her quest to manage her online reputation when a potential client searches for her name.  We covered the first part of her strategy in SEO for Reputation Management: Part I.

Now it’s time for Amanda to take inventory.  She is actually in an enviable position.  She starts out with her own domain name, a blogspot.com blog with a blogger.com profile, contributions at a couple other group blogs, and several articles she has written (Amanda is a writer, remember?)

Remember that search engines will list one or two pages from any single domain, so to make sure the right information fills the first page (top 10 results), it requires at least five domains and at most 10.

In Amanda’s case, her domain points to her blog, so she is wasting an obvious opportunity.  If she develops her domain, she should be able to occupy two of the top spots for her name.  Her blog should be able to occupy two of the top spots and her blogger.com profile should be able to occupy just one. 

That leaves five more pages required, ideally her own writings or testimonials to her writing.  The problem with working to get some of Amanda’s best writing to the top of the rankings is that she cannot control the content or format of the pages…nor can she even be sure they will exist six month hence.

We identified those articles and group blog posts with the most likelihood of lasting, as well as a page where readers debated the merits of one of her articles, given that there is no better testimonial to the quality of a writer’s work than it’s ability to generate interest, even debate. 



Blogger: User Profile: David Leonhardt

Feb 03, 2007 - filed under blogging Comments Off on Blogger: User Profile: David Leonhardt

Just for fun, it occurred to me that I have a profile over at Blogger.com, even though my own blog is hosted here.

 Blogger: User Profile: David Leonhardt

How we cheat the system

Feb 03, 2007 - filed under writing Comments Off on How we cheat the system

Although this blog is mostly about SEO and website marketing, we do also run a freelance writer service.  We often get asked to write term papers and research papers and even essays for entry into PhD programs.

So it was with some interest that I read this morning in Maclean’s (the Time Magazine of The Great White North), that cheating in university is on the rise.  Here is how the article begins:

When General Motors realized last week that its Chevrolet Cobalt coupes lacked sufficient airbag padding, it recalled 98,000 cars.  Hershet temporarily shut down an Ontario plant last November, recalling 25 types of candy because some may have been contaminated with salmonella.  And when Sony found out its laptop batteries tended to overheat and catch fire, it recalled 9.6 million packs before launching a “global replacement program.”

The article then goes on to explain in meticulous detail how  53% of Canadian university students, and probably even more American university students, admit to “serious cheating”.  And how a university diploma is a certification that a doctor or engineer has actually met the requirements that we expect of them (so that we can be sure that our heart surgery is in good hands and that the bridge won’t fall out from under us).

So how many tainted university diplomas have been recalled?  Hold on, just let me calculate that.  Carry a zero.  Carry another zero.  Just a minute.  Almost done.  Geez, it’s pretty close to zero.

You would almost think the universities are in cahoot with the cheating students.  But that’s OK, we cheat the system.  We refuse to cooperate with the cheaters.

Here is what I wrote to the Maclean’s letters to the editor just a few minutes ago:

Running a freelance writer agency, I can tell you that the second most-frequent writing request, after books, is for school papers.  We have even been requested to write PhD entry essays.  We respond to all such queries by refusing to help a student cheat himself (or herself) out of an education.

Internet Terminology

Feb 02, 2007 - filed under uncategorized 1 Comment

Some people new to the Internet get confused by all the virtual terminology.  This article on Internet Terminology should help.

The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters

Feb 02, 2007 - filed under bookmarking, social media, tagging, tags, website updates Comments Off on The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters

It’s finally in beta: The Bookmarketer – Free Social Bookmarking Power Tool .  This is an ideal script for webmasters to encourage their visitors to bookmark or tag their web pages at the growing number of social bookmarking websites. 

The Bookmarketer free bookmarketing power tool

When we say “beta”, let’s be clear — our “beta” version is already a small step above the handful of similar services already on the market.  We have made it easier to find the most important social bookmarking websites, and we are already considering an enhancement to that.

The Bookmarketer will graduate from beta, when we add a feature that will greatly enhance its usefullness, heads and tails above similar services.  But that’s another announcement for another day (hopefully soon!).

In the meantime, you can take The Bookmarketer for a spin by clicking on the icons at the end of this post (and every other post in SEO Marketing Express)

Fuelmyblog – The Great Wall of Blogs

Feb 01, 2007 - filed under blogging Comments Off on Fuelmyblog – The Great Wall of Blogs

Where can you find the most blogs all on one page (actually on five theme-based pages)?  Fuelmyblog – The Great Wall of Blogs lists 625 blogs per page.  Each one is displayed with an Avatar.  All you have to do is scroll over the Avatar to find view the details.

Suppose you have a web page that could be of interest to any food-related blogger.  All you have to do is keep scrolling across until you find such a blog.  You don’t have to click from page to page.  This makes it easy.

The link above is the page where you will find this blog (top row, 7th from the corner, The Happy Guy Marketing logo)

My weekly happiness blog is also listed. Look for the happy face near the upper left corner.

At this point I see that the home page is full, and the other four pages are filling fast, so if you own a blog, get in there now.  From an SEO perspective, the links are redirects, so they might not bring any “link juice”, but I am one of those who think that Google reads more than it lets on.  In any event, it takes very little time to post a blog, and I am sure that most bloggers will increase their readership over time as word gets out.


Teaser Press Release – Recruiters predict high-demand jobs in 2007

Jan 29, 2007 - filed under clients, media relations, news releases, writing Comments Off on Teaser Press Release – Recruiters predict high-demand jobs in 2007

The sample press release I have just posted on the site is not only of interest because I know that a lot of tech-types might be visiting this blog, but equally because it is a good sample of how a press release can act as a teaser for the main news.

You will note that the main news release will come shortly, along with the report that is to come.  This news release pulls a secondary finding from the report and lets it out early.  It might gain additional coverage, we shall see.  It might help draw interested media for the main release, we shall see.

 The original release, Recruiters predict healthcare and IT jobs to be in high demand in 2007, is on the client’s website.  If you want us to write a press release, or better yet, develop a public relations strategy, just let me know.

Wikipedia: the Dead End on the Information Highway

Jan 28, 2007 - filed under linking, nofollow, social media, Wikipedia Comments Off on Wikipedia: the Dead End on the Information Highway

I was not going to blog about this, since so many people have blogged about it so quickly, but I decided I need to, if for no other reason to add my opinion to the debate.

Wikipedia is an organization famous for its narcissistic fascination with linking madly between internal pages, but not linking out to good additional sources of information.  Well, they’ve just gone one step up on the anti-social ladder, adding the rel=”nofollow” to all external links, making it the biggest cul-de-sac on the Information Highway. 

The question in my mind, and I am sure in many a search engine algorithm engineer’s mind, is whether the engines should still be respecting the rel=”nofollow” attribute.

 And “no”, I won’t link to Wikepedia’s announcement on this…not even with the nofollow attribute!

SEO for Reputation Management: Part I

Jan 27, 2007 - filed under reputation, reputation management, SEO Comments Off on SEO for Reputation Management: Part I

Anyone whose business depends on trust and credibility needs to be concerned about reputation management.  Most people don’t give two thoughts to the search engines when they think of protecting or enhancing their good names.  But consider where you would go to check up on someone you plan to trust with a valuable project.  That’s right…Google, Yahoo, Ask, MSN.

This SEO for reputation management blog series will interest you if you are… 

  • an accountant   

  • a lawyer   

  • a therapist, naturopath or any other health service provider   

  • and SEO specialist   

  • a consultant of any kind   

  • a personal trainer   

  • a writer or editor   

  • an artist of any kind   

  • a web designer or programmer   

  • a virtual assistant    

  • a home inspector   

  • anyone else in the service sector   

What do people find when they Google your name?  One writer (let’s call her “Amanda”) came to us because they found her blog in the top two spots, but in positions 3 and 4 they found a very disparaging blog post.  (Blogging is about being real; it does not have to be about being rude!)  

Obviously, she wanted to move that blog post down, out of Google’s top ten for her name.  That’s not how SEO works.  SEO is about moving a website up in the rankings, not down.  The only way to move a website out of Google’s top ten, is by moving ten web pages ahead of it into Google’s top ten.  We told Amanda that we could help restore her maligned reputation using SEO techniques.

We knew what Amanda did not want potential clients to see when they Googled her name. Amanda’s reputation management SEO campaign began by identifying what she did want them to see:   

  • Her own website that lays out her credentials in a professional manner, so that potential clients see that they would be dealing with a professional in whom they can trust their project.   

  • Samples of her work, so that potential clients see the quality of her work (easy for a writer, as well as for an artist; much harder for a medical practitioner or an accountant.   

  • Testimonials.  Better yet, rave reviews.  Any third-party testaments to the quality of her work and her professionalism. 

 This is David Leonhardt, of The Happy Guy Marketing.




Jan 24, 2007 - filed under marketing, MySpace, networking, social media, tagging, tags, tagworld Comments Off on TagWorld

I just discovered TagWorld  . It’s been called a MySpace clone, and perhaps it is, but it looks like somebody has put a lot of thought into how to make it unique, and presumably better. 

 I’ll be making friends, joining groups, and poking around…and hopefully I’ll have some great tips and ideas for you on how this csocial network can help you do whatever you are on the Web to do.

If you have experience with TagWolrd, please email me or leave a comment.  I am looking for your ideas.

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