Yikes! It’s been two weeks since I posted SEO for Reputation Management: Part II. So your patience has earned you a good post.
In SEO for Reputation Management: Part I, we made the strategic decisions of what Amanda wanted people toi see when they Search Google or Yahoo for her name. In Part II, we took inventory of what is already on the Information Highway that she can use to that end.
Now it’s time to put together the plan. Time has slipped through my fingers, and Amanda (not her real name, remember?) has already begun implementing some of the plan. At the end of this post, I’ll share with you her interim results.
I won’t go through all the details, but some of the major recommendations were…
1. Her blog was being used very, very sporadically. More frequent posts, occasionally speaking in the third person, would help (I probably should mention that this is David Leonhardt’s blog in every post and put my name in the Blog Title above as Amanda does, but I never put together a reputation management plan for myself!). In fact, I recommended a post about herself, something I should do one of these days, too. This should secure a second listing in Google’s top 10 for her blog.
2. She owns the domain of her name, but it points to her blog. I recommended developing her domain to include certain content that would help her get double listings Google’s top 10 for her name.
3. I suggested ways to make her two blogger profiles work to her advantage.
4. I suggested ways to boost the rankings also of a few of the various places where she has articles right now (or then) on the Internet.
5. I suggested a few places where she could build a good reputation directly, that could also rank highly in the search engines or support the rankings of her other pages. For instance, I pointed out my pages at MySpace, Zaadz, Squidoo, MyBlogLog and TagWorld. I haven’t done near enough with any of these, mind you, but I will. Honest.
6. I also recommended a multi-faceted linking campaign, geared to the various types of pages Amanda was trying to boost in the rankings.
SEO Reputation Management Plan Progress report.
On Google’s top 10 right now…
1. Amanda’s Blogger profile. She has another Blogger profile, but it has not been worked on yet and it is not ranking.
2. Her blog. She has been doing more posts, but not yet what is needed for a second page to rank. I have offered some additional details.
3. One of the pages I mentioned in item #4 above.
4. and 5. A new appearance by another offensive blogger, posted two years ago. How these two postings got up in the rankings is anybody’s guess, but it is likely the result of something that happened sitewide (as opposed to something related to these two specific posts). As the linking campaign kicks in, the two offensive posts should sink.
6. Amanda’s MySpace profile. More can be done to make this a double listing. Possibly.
7. Amanda’s under construction and 99% unoptimized site on her own-name domain. When the site is finished, there should be two pages from this domain in the top 10.
8. and 9. Two more of the pages I mentioned in item #4 above.
10. Amanda’s MySpace page. More can be done to make this a double listing. Definitely. I’ve made some additional suggestions.
So there you have it. Some promising interim results. One can do much to manage one’s reputation using sound, responsible SEO techniques.