David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘writing’ Category

Cheery Contract

Monday, September 10th, 2007

Second post today, but I can’t resist.  We have just signed another client for our freelance ghostwriting services, and this is what the client had to say when the ink was dry:

 I have to say in all my years of business I’ve never seen a contract quite so cheery!

Well, what do you expect from The Happy Guy Marketing.  Indeed, the contract is to protect everybody, not threaten them.  (Personally, I think it was the company logo – that 3-D smiley face – that made the contract seem so cheery.)

But this is a good time to discuss branding.  People react very differently to our branding.  Some think that “Happy Guy” is too light and fluffy…not ready for the big time.  Others find it refreshing.  In a business (SEO) where clients often come after having had a bad experience with a previous SEO, a name like The Happy Guy Marketing tells them right away that we are easy to deal with.  And generally, if you don’t make me eat Brussels sprouts, we are!

 


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Submit Your Dog Stories

Tuesday, May 8th, 2007

We have an interesting client who is planning to publish an anthology of uplifitng and positive dog stories.  This is a great opportunity for any aspiring writer or dog-lover you know to get their work published! 

Please read very carefully the submission details posted at: http://www.seo-writer.com/books/dog-stories.html

Woof! 

 


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Business Ethics on the Internet

Sunday, February 25th, 2007

I was quoted last week in Maclean’s, Canada’s national newsmagazine (sort of an equivalent to Time or Newsweek) on a matter of ethics.

I get to see two very contrasting worlds of ethics on the Internet.  First, we run an SEO marketing service, which means that we spend a lot of time swimming in polluted waters.  Let’s face it, for every really good and honest SEO, there are several incompetent ones, and probably as many outright dishonest (unethical ones).

On the other hand, we run a freelance writing agency.  Writers tend to be a highly ethical group, sometimes overly so.  We’ve only had to ever sever our relationship with one writer who showed signs of being unethical.

So it might come as a surprise that we were commenting on ethical lapses related to writing.  The context was a cover story on cheating in universities in both Canada and the United States, and how the universities are pretty much ignoring this destructive wildfire sweeping their campuses.

And, of course, the Internet is fueling this fire, offering both anonymity and instant access to “information”.  And for every person seeking a ghostwritten term paper, there is some dishonest writer willing to write it.

Ethics is ethics.  Period.  Anonymity does not make something right.  The Internet does not make something right.  Notwithstanding that many things that are really matters of pour etiquette get labeled “unethical” on the Internet, there are all too many people willing to be evil to make a little extra money (What, me, use strong language?)

OK, I know you’ve been salivating to know what I had to say about ethics and writing in Maclean’s, so here’s the excerpt:

Running a freelance writer agency, I can tell you that the second most-frequent writing request, after books, is for school papers.  We have even been requested to write PhD entry essays.  We respond to all such queries by refusing to help a student cheat himself (or herself) out of an education.

 

 


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How we cheat the system

Saturday, February 3rd, 2007

Although this blog is mostly about SEO and website marketing, we do also run a freelance writer service.  We often get asked to write term papers and research papers and even essays for entry into PhD programs.

So it was with some interest that I read this morning in Maclean’s (the Time Magazine of The Great White North), that cheating in university is on the rise.  Here is how the article begins:

When General Motors realized last week that its Chevrolet Cobalt coupes lacked sufficient airbag padding, it recalled 98,000 cars.  Hershet temporarily shut down an Ontario plant last November, recalling 25 types of candy because some may have been contaminated with salmonella.  And when Sony found out its laptop batteries tended to overheat and catch fire, it recalled 9.6 million packs before launching a ”global replacement program.”

The article then goes on to explain in meticulous detail how  53% of Canadian university students, and probably even more American university students, admit to “serious cheating”.  And how a university diploma is a certification that a doctor or engineer has actually met the requirements that we expect of them (so that we can be sure that our heart surgery is in good hands and that the bridge won’t fall out from under us).

So how many tainted university diplomas have been recalled?  Hold on, just let me calculate that.  Carry a zero.  Carry another zero.  Just a minute.  Almost done.  Geez, it’s pretty close to zero.

You would almost think the universities are in cahoot with the cheating students.  But that’s OK, we cheat the system.  We refuse to cooperate with the cheaters.

Here is what I wrote to the Maclean’s letters to the editor just a few minutes ago:

Running a freelance writer agency, I can tell you that the second most-frequent writing request, after books, is for school papers.  We have even been requested to write PhD entry essays.  We respond to all such queries by refusing to help a student cheat himself (or herself) out of an education.

 


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Teaser Press Release – Recruiters predict high-demand jobs in 2007

Monday, January 29th, 2007

The sample press release I have just posted on the site is not only of interest because I know that a lot of tech-types might be visiting this blog, but equally because it is a good sample of how a press release can act as a teaser for the main news.

You will note that the main news release will come shortly, along with the report that is to come.  This news release pulls a secondary finding from the report and lets it out early.  It might gain additional coverage, we shall see.  It might help draw interested media for the main release, we shall see.

 The original release, Recruiters predict healthcare and IT jobs to be in high demand in 2007, is on the client’s website.  If you want us to write a press release, or better yet, develop a public relations strategy, just let me know.

 


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