David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘tagging’ Category

Spanish Social Bookmarking

Friday, May 4th, 2007

 

 

  

Announcing El Marcadorado – Spanish language social bookmarking script.   

This is a first in the world, a Spanish language social bookmarking aggregator script for webmasters.  Just like TheBookmarketer- English language social bookmarking script, Spanish webmasters can place the small El Marcadorado code snippet on their webpages  to encourage visitors to social bookmark their pages. 

In addition to the major English language social bookmarking sites, El Marcadorado supports the major Spanish language social bookmarking websites, such as Meneame, Blogmemes and Fresqui.

I posted earlier what the script can do and how webmasters can make use of it.  All that applies to the Spanish version, too.

If you know anyone with a Spanish website…let them know!

 


Grab The Bookmarketer For Your Site

More Social Bookmarking Websites Added to TheBookmarketer

Monday, March 5th, 2007

The Bookmarketer free bookmarketing power tool

Not long after the offical launch of TheBookmarketer, we have already added some new social bookmarking sites. 

You will note that we have added Zaadz, Kaboodle, Jumpup, i89 and Searchles.  I can’t be certain, but for most of these we might be the only multi-site bookmarking service to offer them as an option. 

There will be more updates later, and soon I will provide some webmaster tips on social bookmarking propotion – the white hat way.

Just for the record, here are our pages at these websites:

 


Grab The Bookmarketer For Your Site

How Webmasters Harness Social Bookmarking for Success in 2007

Monday, February 12th, 2007

Most webmasters and website owners do not yet understand social bookmarking or how they can use it to increase their leads, their sales, their subscribers and even their repeat visitors.  This is a primer that every webmaster and blogger should read.

Everyone knows that a bookmark is a piece of paper that marks a page so you can find it easily again.  Most people know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again. 

A social bookmark is link that marks a web page so you can find it easily again, but also so you can share it with others, usually by posting it to one of several dozen social-bookmarking websites.  For instance, I have accounts at del.icio.us, Simpy, Searchles and several others. 

If I was to post a bookmark to your web page at one of these sites, something magical would happen.

First, other members of the bookmarking site could view the link.  Then they could follow the link.  Then they could subscribe, view more, buy or whatever can be done at that page.  Then they could also bookmark the link.  Since many bookmarking people participate in several bookmarking sites. They might bookmark your page several times.  And they might even blog the link. 

The next magic happens when all this is amplified by the magic of search engines who see these very naturally-created (real votes, not phony link exchanges!) building up over time across numerous domains and in varying contexts.  The search engines are not stupid, and they are getting smarter every day at recognizing the difference between real and phony links.

The website which can attract social bookmarks has a clear advantage above those that don’t.

STOP THE PRESSES

Just last week, Google updated its algorithm, and webmasters should take note.  It’s new “personal search” algorithm includes social bookmarking even more specifically than in the ways I mentioned above.  Google can easily see which web pages have been bookmarked at — guess where? — Google Bookmarks

So you as a website owner or blogger have a very special interest in finding ways to encourage people to social bookmark your pages at Google Bookmarks and at public bookmarking websites.

HOW TO HARNESS SOCIAL BOOKMARKING OF YOUR WEBSITE

Bloggers have been doing this manually for some time, posting little icons for del.icio.us and Digg and ma.gnolia and others at the end of each post.  The idea is that users of each social bookmarking service will be prompted to bookmark the post, assuming the post has value. 

But doing this manually leaves a lot to be desired, consuming time and effort to set it up and stay current, as well as limitations.

So a few clever people came out with scripts to help automate the process (not the bookmarking itself, just the bookmarking links on the website).  The latest entry into this market is the free TheBookmarketer, which is better than the other “similar” scripts in five ways, as I outlined near the bottom of my previous blog post.

When you place a social bookmarking script on your website or blog, make sure to use it yourself.  Ask friends and family to, as well. Ask your newsletter subscribers and satisfied customers to social bookmark your pages, too. 

Remember, placing the simple snippet of code on your website might be an easy set-it-and-forget-it marketing tool, but it is not some automated “0 to 60 in 5.2″ magic wand.  It is just one tool in your arsenal, and it works best when you have something worthwhile for your visitors to bookmark.  It does not make your website great, but it does prompt your visitors to let other surfers, shoppers and the search engines know just how great your website is.

As ever day passes, social bookmarking becomes a more important factor in how people find the websites of interest to them.  Social bookmarking is both replacing and enhancing typical search engine activity, and no webmaster can afford to lose out on the incredible amount of traffic that social bookmarking sends, both directly and through the search engines. 

 


Grab The Bookmarketer For Your Site

Offical Launch of TheBookmarketer

Monday, February 12th, 2007

The Bookmarketer free bookmarketing power tool

This is the official launch of TheBookmarketer.  It is tempting to call this a revolution in website marketing, to use the typical hype of online marketing gurus…but it’s not.  It’s not about hype, it is about substance.  It’s not a revolution, it is a big step forward in the Web 2.0 revolution that is already under way.  And it is an extraordinarily handy and easy tool to give website owners and bloggers a competitive edge. TheBookmarketer is a social bookmarking tool.  In my next post, I will give a complete rundown of social marketing, why it is important to webmasters and bloggers and how you can harness its awesome power.  In this post, I will simply explain what TheBookmarketer is, what it is not, who should use it, how it is better than several “similar” tools, and why I have gone to the effort and expense to make it so good and give it to you for free. 

WHAT THEBOOKMARKETER IS… 

 

  • TheBookmarketer helps your visitors promote your site in many ways.  

  • TheBookmarketer is a set-it-and-forget tool, a free snippet of code you have to add to your SSI or include file only once. Ever.  

  • TheBookmarketer helps you win with Google’s 2007 algorithm changes.  

  • TheBookmarketer helps build valuable one-way links to your website.  

  • TheBookmarketer helps create “natural linking” patterns that impress search engines.  

  • TheBookmarketer  helps build deep links that tell the search engines that your website has depth.  

  • TheBookmarketer draws other interested social bookmark users to your site (targeted traffic).  

WHAT THEBOOKMARKETER IS NOT…  

 

  • TheBookmarketer is not an “automated traffic machine”.  Those don’t generally give you quality traffic.  

  • TheBookmarketer is not a 0 to 60 in 5.2 link-builder.  It builds links at a speed that reflects a) the number of visitors to a page, and b) the value they get out of the content of the page.  

  • TheBookmarketer is not a guarantee of success on its own; you need quality content that others will feel is worth bookmarking for later use or for sharing with friends or colleagues.  

WHO SHOULD USE THEBOOKMARKETER… 

TheBookmarketer can help any website get wider exposure and higher search engine rankings.  However, certain types of sites stand the most to gain:   

 

  • Content-rich portals and information sites, including directories and article directories.  

  • Ezines with online archives.  

  • Blogs and online forums with always new and useful information.  

  • Ecommerce stores with descriptions of products that people might want to save for later use of share with others.  

  • Photo- or video-sharing websites.  

  • News websites, general or niche  

  • Any website with either new or useful information  

HOW THEBOOKMARKETER IS BETTER THAN “SIMILAR” TOOLS… 

Technically, you do not need a tool to prompt your visitors to social bookmark your pages.  You could add code for each social bookmarking site by hand.  The disadvantage to that is that it is a lot of work…a lot of work getting started and a lot of work keeping up-to-date when in a fast-changing field.  And you won’t be able to cover as many social bookmarking websites.  There are a handful of social bookmarking tools for webmasters around, but we made TheBookmarketer better in 5 ways:  

 

  • At this point, only TheBookmarketer has the Google Bookmarks submit link.  

  • Only TheBookmarketer allows you to check your stats (see the email form at the top of http://www.seo-writer.com/tools/bookmarker.php.  

  • The Bookmarkerter has the largest list of social bookmarking sites, offering the best reach of potential visitors and the best breadth of incoming links (and we plan to add to the list).  

  • TheBookmarketer makes the most popular sites easy to access by floating them to the top.  

  • I am committed to keeping TheBookmarketer very current so you don’t have to think about it.   

WHY I INVESTED THE EFFORT AND MONEY TO DEVELOP THEBOOKMARKETER JUST TO GIVE IT AWAY FOR FREE… 

Marketing.  It’s that simple.  We are a website marketing company and what better way to introduce ourselves to you and to those people who will be bookmarking your pages than by demonstrating our ability to help you market your website.  That is the same reason why we are committed to keeping it current for you and ensuring that it remains the very best tool possible.  See it in action at the bottom of this post…

 

 

 


Grab The Bookmarketer For Your Site

The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters

Wednesday, February 7th, 2007

The Bookmarketer free bookmarketing power tool

I recently announced the launch of the beta edition of The BookMarketer, a new social bookmarking tool similar to a handful of others, but just a little easier to use. Already, I have made some improvements.

1. I have added Google bookmarks, and I think this is the only one to include them.  Is this important?  You bet it is.  Just pay close attention to this SiteProNews article that lays out how sites will likely be evaluated soon by Google.  SEO as we know it is finally going to get a much-needed kick in the posterior.

2. I have doubled the number of Most Popular bookmarking sites, so there are now two rows.  There will not be more than two.  This is enough.

The tool remains in beta until one additional feature is added, but already I am proud that it is “a better mousetrap”.  Hopefully that feature will be in place before the end of the week, and we can officially launch next week.

 


Grab The Bookmarketer For Your Site

The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters

Friday, February 2nd, 2007

It’s finally in beta: The Bookmarketer – Free Social Bookmarking Power Tool .  This is an ideal script for webmasters to encourage their visitors to bookmark or tag their web pages at the growing number of social bookmarking websites. 

The Bookmarketer free bookmarketing power tool

When we say “beta”, let’s be clear — our “beta” version is already a small step above the handful of similar services already on the market.  We have made it easier to find the most important social bookmarking websites, and we are already considering an enhancement to that.

The Bookmarketer will graduate from beta, when we add a feature that will greatly enhance its usefullness, heads and tails above similar services.  But that’s another announcement for another day (hopefully soon!).

In the meantime, you can take The Bookmarketer for a spin by clicking on the icons at the end of this post (and every other post in SEO Marketing Express)

 


Grab The Bookmarketer For Your Site

TagWorld

Wednesday, January 24th, 2007

I just discovered TagWorld  . It’s been called a MySpace clone, and perhaps it is, but it looks like somebody has put a lot of thought into how to make it unique, and presumably better. 

 I’ll be making friends, joining groups, and poking around…and hopefully I’ll have some great tips and ideas for you on how this csocial network can help you do whatever you are on the Web to do.

If you have experience with TagWolrd, please email me or leave a comment.  I am looking for your ideas.

 


Grab The Bookmarketer For Your Site

Tags Tags Tags

Wednesday, January 24th, 2007

Andy beard just wrote a great blog post on tags and how multiple tags can help get a blog better search engine rankings for a wider variety of search terms, and therefore of course a wider variety of potential readers.  The strategy: tag everything in site.

I commented with reservations, but I am intrigued and at the risk of making my tag list unwieldy, I am going to start applying Andy’s strategy, beginning with this post.  (Don’t worry, I won’t overdo it; you’ll never see a tag list longer than a post, even if I try keeping my posts short.)

 


Grab The Bookmarketer For Your Site

David Leonhardt’s SEO and Social Media Marketing is proudly powered by WordPress
Entries (RSS) and Comments (RSS).

Close