David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Archive for the ‘social media’ Category

Spanish Social Bookmarking

Friday, May 4th, 2007

 

 

  

Announcing El Marcadorado – Spanish language social bookmarking script.   

This is a first in the world, a Spanish language social bookmarking aggregator script for webmasters.  Just like TheBookmarketer- English language social bookmarking script, Spanish webmasters can place the small El Marcadorado code snippet on their webpages  to encourage visitors to social bookmark their pages. 

In addition to the major English language social bookmarking sites, El Marcadorado supports the major Spanish language social bookmarking websites, such as Meneame, Blogmemes and Fresqui.

I posted earlier what the script can do and how webmasters can make use of it.  All that applies to the Spanish version, too.

If you know anyone with a Spanish website…let them know!

 


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Why Diggers will hate me today

Wednesday, May 2nd, 2007

How would you like to see your bank account password posted to the home page of Digg for all to see and hundreds of bloggers to pick up and post to their blogs as a result? Well, that’s pretty much what happened at Digg yesterday.

If you are not an avid geek newsmonger, you might have missed the riot, the madhouse, the uncontrolled and childish feeding frenzy that gripped Digg yesterday.

After the Digg management team pulled a story (rightly, in my opinion) that revealed a hacking code for new HD-DVDs, the Digg community went haywire. Several times I checked the home page of Digg yesterday, and each time there were stories about no other topic, and pretty well most of them repeated the hacking code.

On the one hand, Digg operates a free and open community, and is not responsible for what people post, especially since those posts are not actually content, but links to content elsewhere on the Web.

On the other hand, if you ran a website where users could post links for others to vote on or comment on, would you not remove a link to a web page of nude Vanessa Fox photos (sorry, inside SEO joke)?

Would you not remove a link to a website on how to create dangerous explosives in your basement?

Would you not remove a link to a site that promoted racial hatred?

Would you not remove a link to a video of a rape?

And what about a link to a page offering the code to illegally hack a company’s product? Digg removed the link. Too late, of course…once the cat’s out of the bag, but still the right thing to do.

In response, Digg was essentially shot down by its own member who wanted Digg to stand up in the name of principle, because they don’t like censorship. Well, neither do I. But this was not a matter of censoring opinion, the way they do in Russia or Iran or at most stockholder meetings. This was censoring the illegal publication of private information, just like your bank account password. I wonder how many people who mobbed Digg took the time to think about that. I suspect the mob might have been more like a twosome if they had.

Sadly, Digg founder Kevin Rose capitulated to the mobs in this post. I think that was the wrong thing to do, and I suppose that much of the mob that brought Digg to its knees yesterday will hate me today. Or perhaps, cooler heads will prevail, and some people will realize that things got just a little out of hand.

 


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Digg Bookmarkeing Tips for Webmasters

Thursday, April 12th, 2007

I have become fascinated how a website can jump from obscurity to temporary fame and with good hands at its wheel a head start to permanent success just by hitting the front page of Digg.com .

Here is a very comprehensive list of what it takes to get onto the front page of Digg:  50 Tips: How to get the best out of Digg? by Razid Ahmed. Some of it is pretty obvious, like take time to write a really good article.  Other tips are less obvious, like make sure your server can handle the extra traffic.  Six of the tips relate to crafting a title.  They all seem obvious to me, but I know from experience that there is nothing obvious about crafting a title.

The best tips relate to submission, promotion and participation.  For instance, get your blog and ezine readers to Digg your content.  More good advice: don’t be shy to Digg your own blog posts.  On the other hand, don’t submit all your content.  Surely you know when you have superb content and when it is just average. 

It goes without saying that if you participate in any community and make lots of contacts, you stand a better chance of getting your message heard.  But if you don’t have time to build a network, nor the money to rent one (yes, some people do this, much to the disgust of many Digg purists), you can at least do a good job of creating, submitting and promoting your content…and hoping that some of the established networks on Digg will pick up on it.

Razid suggests against forming groups dedicated to Digging each others’ work, but I have to disagree with that one.  I would avoid any group that commits you to Digging something you don’t think is superb, but it can come in handy to have, say, 50 other webmasters and bloggers who are willing to look at what you have and Digg it.  And it is not too much to ask for you to do the same.  The trouble comes if everyone in the group is always Digging all the same content “just because”.  That becomes spam and you will get bumped from the community.

And the most important piece of advice… if at first you do not succeed, try, try again.  Sooner or later, something you write will get picked up.

 


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Social Networks Can Drive Traffic

Friday, March 9th, 2007

For anyone who missed my post on how one of my websites is now getting more traffic from MySpace than from Google, it’s not just me!  Check out this post from Heather Hopkins of Hitwise UK.

She reports excellent growth in traffic from MySapce and Bebo in this case study.

 


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Links are about more than just search engines

Tuesday, March 6th, 2007

I just took a look at the referral stats from one of my websites, and for the first time ever (did I mention “ever“?) Google is not the top referrer.  MySpace.com is sending more traffic than all of the Googles.  In fact, one-thrid of the top-30 referrers are from various MySpace pages.

I also notice that StumpleUpon is featuring in the website’s top-30 referrers.  Once you get in good with the “Stumblers”, it can be an excellent source of interested traffic. 

 


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Voodoo Love Doll at the laptop…

Monday, March 5th, 2007

You know you’ve made it when somebody publishes your photo on Flickr.  Well, nobody’s published mine yet, but somebody did publish my website’s photo.  OK, so that somebody was me, but it is part of a humorous series of photos, so I though I would share it here: Voodoo Love Doll at the laptop…

 


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More Social Bookmarking Websites Added to TheBookmarketer

Monday, March 5th, 2007

The Bookmarketer free bookmarketing power tool

Not long after the offical launch of TheBookmarketer, we have already added some new social bookmarking sites. 

You will note that we have added Zaadz, Kaboodle, Jumpup, i89 and Searchles.  I can’t be certain, but for most of these we might be the only multi-site bookmarking service to offer them as an option. 

There will be more updates later, and soon I will provide some webmaster tips on social bookmarking propotion – the white hat way.

Just for the record, here are our pages at these websites:

 


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Multilingual Social Bookmarking

Wednesday, February 21st, 2007

I just stumbled upon Digg-Like Sites, a great little directory of social bookmarking websites in various languages.  I plan to do a Spanish and French version of my own social bookmarking script, TheBookmarketer, so this will be very helpful.  If you plan to do any multilingual online marketing, these can come in handy!

 


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SEO for Reputation Management: Part III

Monday, February 19th, 2007

Yikes! It’s been two weeks since I posted SEO for Reputation Management: Part II.  So your patience has earned you a good post.

In SEO for Reputation Management: Part I, we made the strategic decisions of what Amanda wanted people toi see when they Search Google or Yahoo for her name.  In Part II, we took inventory of what is already on the Information Highway that she can use to that end.

Now it’s time to put together the plan. Time has slipped through my fingers, and Amanda (not her real name, remember?) has already begun implementing some of the plan.  At the end of this post, I’ll share with you her interim results.

I won’t go through all the details, but some of the major recommendations were…

1. Her blog was being used very, very sporadically.  More frequent posts, occasionally speaking in the third person, would help (I probably should mention that this is David Leonhardt’s blog in every post and put my name in the Blog Title above as Amanda does, but I never put together a reputation management plan for myself!).  In fact, I recommended a post about herself, something I should do one of these days, too. This should secure a second listing in Google’s top 10 for her blog.

2. She owns the domain of her name, but it points to her blog.  I recommended developing her domain to include certain content that would help her get double listings Google’s top 10 for her name.

3. I suggested ways to make her two blogger profiles work to her advantage.

4. I suggested ways to boost the rankings also of a few of the various places where she has articles right now (or then) on the Internet.

5. I suggested a few places where she could build a good reputation directly, that could also rank highly in the search engines or support the rankings of her other pages.  For instance, I pointed out my pages at MySpace, Zaadz, Squidoo, MyBlogLog and TagWorld.  I haven’t done near enough with any of these, mind you, but I will.  Honest.

6. I also recommended a multi-faceted linking campaign, geared to the various types of pages Amanda was trying to boost in the rankings.

SEO Reputation Management Plan Progress report.

On Google’s top 10 right now…

1.  Amanda’s Blogger profile.  She has another Blogger profile, but it has not been worked on yet and it is not ranking.

2. Her blog.  She has been doing more posts, but not yet what is needed for a second page to rank.  I have offered some additional details.

3. One of the pages I mentioned in item #4 above.

4. and 5. A new appearance by another offensive blogger, posted two years ago. How these two postings got up in the rankings is anybody’s guess, but it is likely the result of something that happened sitewide (as opposed to something related to these two specific posts).  As the linking campaign kicks in, the two offensive posts should sink.

6. Amanda’s MySpace profile.  More can be done to make this a double listing.  Possibly.

7. Amanda’s under construction and 99% unoptimized site on her own-name domain.  When the site is finished, there should be two pages from this domain in the top 10.

8. and 9. Two more of the pages I mentioned in item #4 above.

10. Amanda’s MySpace page. More can be done to make this a double listing.  Definitely.  I’ve made some additional suggestions.

So there you have it.  Some promising interim results.  One can do much to manage one’s reputation using sound, responsible SEO techniques.

 

 

 

 

 


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How Webmasters Harness Social Bookmarking for Success in 2007

Monday, February 12th, 2007

Most webmasters and website owners do not yet understand social bookmarking or how they can use it to increase their leads, their sales, their subscribers and even their repeat visitors.  This is a primer that every webmaster and blogger should read.

Everyone knows that a bookmark is a piece of paper that marks a page so you can find it easily again.  Most people know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again. 

A social bookmark is link that marks a web page so you can find it easily again, but also so you can share it with others, usually by posting it to one of several dozen social-bookmarking websites.  For instance, I have accounts at del.icio.us, Simpy, Searchles and several others. 

If I was to post a bookmark to your web page at one of these sites, something magical would happen.

First, other members of the bookmarking site could view the link.  Then they could follow the link.  Then they could subscribe, view more, buy or whatever can be done at that page.  Then they could also bookmark the link.  Since many bookmarking people participate in several bookmarking sites. They might bookmark your page several times.  And they might even blog the link. 

The next magic happens when all this is amplified by the magic of search engines who see these very naturally-created (real votes, not phony link exchanges!) building up over time across numerous domains and in varying contexts.  The search engines are not stupid, and they are getting smarter every day at recognizing the difference between real and phony links.

The website which can attract social bookmarks has a clear advantage above those that don’t.

STOP THE PRESSES

Just last week, Google updated its algorithm, and webmasters should take note.  It’s new “personal search” algorithm includes social bookmarking even more specifically than in the ways I mentioned above.  Google can easily see which web pages have been bookmarked at — guess where? — Google Bookmarks

So you as a website owner or blogger have a very special interest in finding ways to encourage people to social bookmark your pages at Google Bookmarks and at public bookmarking websites.

HOW TO HARNESS SOCIAL BOOKMARKING OF YOUR WEBSITE

Bloggers have been doing this manually for some time, posting little icons for del.icio.us and Digg and ma.gnolia and others at the end of each post.  The idea is that users of each social bookmarking service will be prompted to bookmark the post, assuming the post has value. 

But doing this manually leaves a lot to be desired, consuming time and effort to set it up and stay current, as well as limitations.

So a few clever people came out with scripts to help automate the process (not the bookmarking itself, just the bookmarking links on the website).  The latest entry into this market is the free TheBookmarketer, which is better than the other “similar” scripts in five ways, as I outlined near the bottom of my previous blog post.

When you place a social bookmarking script on your website or blog, make sure to use it yourself.  Ask friends and family to, as well. Ask your newsletter subscribers and satisfied customers to social bookmark your pages, too. 

Remember, placing the simple snippet of code on your website might be an easy set-it-and-forget-it marketing tool, but it is not some automated “0 to 60 in 5.2″ magic wand.  It is just one tool in your arsenal, and it works best when you have something worthwhile for your visitors to bookmark.  It does not make your website great, but it does prompt your visitors to let other surfers, shoppers and the search engines know just how great your website is.

As ever day passes, social bookmarking becomes a more important factor in how people find the websites of interest to them.  Social bookmarking is both replacing and enhancing typical search engine activity, and no webmaster can afford to lose out on the incredible amount of traffic that social bookmarking sends, both directly and through the search engines. 

 


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