David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘social media’ Category

Canada finally has social bookmarking

Friday, November 14th, 2008

If you are a Canadian who enjoys online social networking, you might have spent some time as an orphan.  You don’t find much Canadian coverage at the big US-based social bookmarking websites like Digg and Reddit.  During the heat of the federal election, there was nary a whisper about Harper or Dion – it was all McCain and Obama.  That’s natural, because stories are voted to prominence by the membership, most of whom don’t know whether a Harper bounces nor how one would properly inflate a Dion.

You are no longer an orphan!

We have set up a made-in-Canada social bookmarking website just for you: Zoomit Canada.  If you are Canadian, please come and join.  And please tell all your friends.

If you are not Canadian, please tell all your Canadian friends.  Canadians have plenty to talk about – help us give them somewhere to do it.

 


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Like Digg, but “Canadianer” – Zoomit Canada

Tuesday, November 11th, 2008

To all those Canadians on social bookmarking websites like Digg and Reddit who were wondering, “Will I ever see a Canadian story make it to the home page?”…

…well, the answer is yes!  In fact, if you rush over right now to Zoomit Canada, you find nothing but Canadian stories on the home page.  That’s because Zoomit Canada is the social bookmarking website made for Canadians:  ”Canada’s News, Chosen By You.” 

And if you’re not Canadian, here’s your chance to do all your Canadian friends a favor.  let them know that they can…

  • submit Canadian stories to Zoomit Canada .
  • vote for their favorite stories (actually, it’s spelled “favourite” in Canada)
  • comment on stories to share their opinion.

Like Digg, it’s free.  Unlike Digg, you are welcome to submit your own blog post…so long as it, you or your blog is Canadian, of course.

 


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Now on Twitter

Thursday, October 9th, 2008

I actually opened my Twitter account several moons ago, but somehow Nancy, our news release distribution expert, convinced me to try using it.  So you can follow us at http://twitter.com/amabaie , where you will find a mix of business and personal news. 

Twitter is a humanizing tool.  It is not a place to make sales pitches.  It is a place to connect with people, sometimes one-on-one, sometimes making announcements for all, always letting people know you are a real person.  If you approach Twitter as networking-for-fun-and-profit, you will find it worthwhile.

 


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Earlybird Link Building

Wednesday, September 24th, 2008

POP QUIZ:  How do you build links to a website that is not yet live?

Those who are new to the Web might wonder why you would want to do that.  Let’s suppose your website takes 4 months to develop.  If you build some links to your domain, then SEO-wise you can hit the ground running when you are ready to go live.  Imagine going live and already having 100 links indexed by Google.  You have a head start.

But who wants to link to a non-website?  Nobody, of course, except…

Let me tell the story of a shy little girl named Melanie.  Her parents moved to a new town, and let’s just say that the kids at her new school were a little less than welcoming.  What’s a girl to do when nobody wants to be your friend?

Be your own friend, of course.

Eventually, anybody who is a good friend to herself will radiate confidence and self-esteem and will emit an aura of worthiness.  Soon, Melanie had plenty of friends, just because she was a good friend to herself.

So, too, with link-building.  If you are not yet ready to seek links from other people, set up links to yourself.  Here are a few ideas how to do this:

Set up pages at Social bookmarking and social networking sites.  Most of them allow links in your profile, and the more friends you have and the more items you vote on, the more link juice your profile will have.  LinkedIn is great for SEO .  FaceBook is good.  Squidoo is ideal (Set up lots of topical pages and network, network, network).  MySpace is useless from an SEO perspective.

Submit articles to general article directories and how-to/expert websites.  In the resource box, you can place a link.  These links are hardly ever checked by the website administrators, unless something looks fishy.  Make yours an exquisitly useful, quality article and most places will accept it.

Submit comments on DoFollow blogs.  Some blogs automatically add all comments. Some bloggers will read your comment and approve it if it adds value, without looking at your website.  Some bloggers will follow your link and nuke your comment.  (I did just that a few minutes ago, which is what inspired me to write this post.)  Ah…but if the commenter had posted a lengthy comment that really added to the discussion, I might have approved it, and I think most bloggers would … although some might remove the active link to a non-functioning domain.  Keep in mind that who you link to matters.

Set up blogs on other domains.  You can set up blogs on Blogspot and WordPress and on hundreds of smaller websites that allow users to set up blogs.  many of these overlap with the advice above to set up profiles at social networking sites.

Buy blog posts.  There are plenty of paid blog review websites, such as Blogsvertise.  And there are self-serve paid blogging sites like LinkVana

In fact, you can build hundreds of links before you even have a website.  All you need is to harness the power of user-generated content on other websites.  However, there are a few caveats.

1.  It still requires work.  You might not yet have content on your own site, but you have to put quality content on the other sites, and the better the quality the more links you can build.

2.  It helps if your site is live.  It might take 4 months to develop, but in 24 hours you can have a nicely designed on-topic interim home page live on your domain.  I suggest you do this.

3. This is not hoity toity SEO.  This is guerilla SEO.  There is nothing wrong.  There is nothing shady.  It leaves a bad taste because it should not be like this, but given that the longevity of links and the gradual accumulation of links does count to your success, it would be foolish not to take advantage of these opportunities to quickly position your new website to compete with the established players.

 


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Google gets social with StumbleUpon

Tuesday, December 4th, 2007

For the past week, I have been noticing three little icons beside certain entries in the search results.  One of them is the StumleUpon logo, and when hovering my cursor over the logo it says “read 4 reviews” , or whatever number applies to that listing.  The other two logos, stars and a word bubble, are attached to the same StumbleUpon reviews.

So what does this mean?  Well, for starters, it is one whopper of an endoresement of StumbleUpon.  Just for fun, I googled “Google buys StumbleUpon” to see if the obvious is true, and surprisingly the results show that Google actually bought a “competitor” to StumbleUpon not that long ago.  Perhaps that makes this an even stronger endorsement.

In any event, what this means for you and your websites:

1. Make sure you get your website reviewed.

2. Make sure you get your website positively rated.

I am certain that before long, stumbling client pages will become a standard tactic of all SEO specialists.  In fact, there might even one day be a StumbleUpon arms race, just as there has developed a link-exchange arms race these days.  If you don’t have your StumbleUpon account yet, it’s time to sign up. 

So if you like this blog or even just this post, please take a moment to click “I like it!” on your StumbleUpon toolbar and write a wonderfully glowing review. 

 


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You’ve Made Digg – Now What?

Thursday, November 29th, 2007

This is a great article by Chris Winfield, one of the top social media marketing specialists and a frequent collaborator with The Happy Guy Marketing: You’ve Made Digg – Now What?

As with so many business decisions, people tend to rush in without a long-range plan.  The script is usually the same…

Hey, let’s get the latest gadget. 

Cool gadget.

Now what?

I wrote about the same problem in this article about website planning, because so many companies still are rushing out to build a website without a clue what they want that website to do for them.

Chris offers a few good suggestions on what to do about a page that has benefited from a surge in popularity as the result of a home page Digg appearance, including reoptimizing the page, adding calls to action, advertising on it, or redirecting it to another page.  I would add that basically you can do pretty much anything you want with the page.  For example, you could simply add the page a related survey geared to building leads for your telemarketing operations.  Just keep in mind what people visiting it will be expecting.  If they come expecting a video on how to carve fruits for a New Year’s Eve party, don’t fill the page with wallpaper remover products. 

 


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Top ten free SEO tools

Tuesday, May 15th, 2007

Have you ever wondered which are the best free SEO tools available on the Internet?  Well here is my top ten list, so listen closely. 

Free SEO Tool #10: Top Ten Analysis SEO Tool at http://www.webuildpages.com/cool-seo-tool/ is a great way to get a snapshot of your top ten competitors at Google for any given search term. 

Free SEO Tool #9: Go Rank Analyzer at http://www.gorank.com/analyze.php reviews your web page for a given search term to give you a snapshot of how the search term shows up on the page.  Actually, this probably should be higher up on the list.  In other words, I should use it more often. 

Free SEO Tool #8:  Aftervote at http://younanimous.com/ is a really different tool, and I’m not sure too many people would think of it as an SEO tool.  It is, in fact, a meta search engine that combines the results of Google, Yahoo and MSN, along with some other factors to provide its own original results.  So you can see at a glance which sites are doing well for a given search term across all three engines.  It also features a number of performance indicators, including Google PageRank, Alexa ranking, Compete page strength, and a link to see the WhoIs data.  You can also add a whole slew of plugins, including Netcraft reports and submission links for Digg and other social bookmarking websites.  In short, this is a great all-in-one tool for sizing up the competition for an individual search term or for finding joint venture or link partners of value.  One of the handy features is that you can see the Alexa ratings for some of your top competitors at once, so you can better judge the value of your own Alexa rating.  Hmm.  Actually, Aftervote is a bit like #10 above. 

Free SEO Tool #7: Overture Keyword Selection Tool at http://inventory.overture.com/d/searchinventory/suggestion/ is useable.  OK, this is one area where Mr. Cheapie here is willing to pay the big bucks, specifically for Keyword Discovery. But if you really want a free tool, Overture can really help.  It just doesn’t carry over search data from previous months, so if data is seasonal, you have to wait until, say, the Christmas season to do the keyword research that will carry you next Christmas. 

Free SEO Tool #6:  Google Toolbar at http://toolbar.google.com/T4/index_pack.html is pretty useful.  Sure people make way too much of it, but the little green bar gives an instantaneous snapshot of the value of a page.  No green, and you might as well check the drop-down to make sure a page is cached.  If it’s not, forget it.  The difference between a PR2 and PR4 might be irrelevant in practical terms, despite the world wars and family feuds that can be fought over such minutia, but if the Toolbar shows a PR5, that’s pretty impressive (if it is real).  If all you need is a quick snapshot, use the toolbar.  If you want better info, use the Page Strength Tool or another. 

Free SEO Tool #5: Spider simulator at http://www.webconfs.com/search-engine-spider-simulator.php .  This lets you see at a glance what the search engines see, which links they can follow and what text they see.  I have often found major problems much quicker this way than wading through a jungle of code.  It can also be helpful for locating hidden text and hidden links on competitors’ websites if you think they are all a bunch of thieving hooligans.  There are probably hundreds of spider simulators of similar quality.  I use this one; it works for me. 

Free SEO Tool #4: Social Bookmarking Aggregator Tool at  http://www.seo-writer.com/tools/bookmarker.php should really be at #1, given that I created it and it is, of course, perfect.  But it is more of a viral tool than an SEO tool.  Still, the more people bookmark your pages, the more links they build and the more bloggers are likely to pick up on the bookmark and build links – all natural links the way Google and Yahoo like them!  And it’s available in Spanish, too, at http://es.seo-writer.com/tools/bookmarker.php Go to the bottom of this post right now and click on the social bookmarking links to bookmark this post.  You’ll see how it works and make me happy all at once.  :-)  

Free SEO Tool #3:  Common Links at http://www.randycullom.com/common_link.php is an even more ingenious backlink tool than Yahoo Site Explorer, but it is less flexible.  Pick a search term, and plug it in.  It will tell you which are the top ten sites for that term at Google or at Yahoo, then get the common backlinks.  For instance, if a page links to three of the top ten websites for a certain search term, chances are that the same page is more likely to link to your similar website than a page that links to only one of your competitors (and could be the owners’ mother’s website, a satisfied client, a supplier, a buddy, another site owned by the same person, etc.) 

Free SEO Tool #2:  Yahoo Site Explorer, at https://siteexplorer.search.yahoo.com/ shows pages indexed and backlinks to either the site as a whole or to a specific page.  This is superb competitive intelligence.  You can mine your competitors’ backlinks to create your own backlinks.  Unlike Google, Yahoo gives you the whole list.  Why stop at your competitors?  Why not look for complementary websites and what their backlinks are, too? 

Free SEO Tool #1 -  SEOmoz PageStrength Tool at http://www.seomoz.org/page-strength/ is a superb alternative the Google Toolbar’s PageRank measure.  I like the PageStrength Tool because it pulls information from a number of indicators – including the Google PageRank toolbar – and provides a composite view of how important a page is.  This is useful in evaluating potential partners, purchasing domains, sizing up the competition, etc.    However, it does have some limitations.  I have noticed that it sometimes draws inaccurate backlink data from Yahoo, and it gives big marks to certain very specific criteria, such as links from Wikipedia and Digg, rather than from a range of  major Web 2.0 sites.  Still, it does include age of domain and Alexa ranking, both of which are also important, as well as a number of other indicators totally lost on the Google Toolbar addicts (and we all know how reliable the Google toolbar is every third Tuesday of even numbered months!).  In some ways, this is similar to Aftervote and to the Top Ten Analysis SEO Tool, but it is a little more sophisticated. 

So there you have it, my top ten list of free SEO tools.  And no sooner will I hit the “publish” button, that I’ll tell myself that I really did not put them in the right order.   

If you have ideas on the top free SEO tools, please leave a comment. 

 


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Improving Social Networks

Tuesday, May 8th, 2007

Andy Mitchell wonders why so many social networks leave him feeling a little cold, and he suggests some ways to improve things. 

I would like to add perhaps the most important one.  Whenadding friends to one’s network, they should be added to a group, such as my friends from university, former colleagues at CAA, parents of my kids’ friends, etc.  That way, messages, photos, ideas, etc. can be share with like-minded people who share more of a common history, and their input or replies can be read by and only by people who are interested.  It also would also us to be more intimate in what we say.

 


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Spanish Social Bookmarking

Friday, May 4th, 2007

 

 

  

Announcing El Marcadorado – Spanish language social bookmarking script.   

This is a first in the world, a Spanish language social bookmarking aggregator script for webmasters.  Just like TheBookmarketer- English language social bookmarking script, Spanish webmasters can place the small El Marcadorado code snippet on their webpages  to encourage visitors to social bookmark their pages. 

In addition to the major English language social bookmarking sites, El Marcadorado supports the major Spanish language social bookmarking websites, such as Meneame, Blogmemes and Fresqui.

I posted earlier what the script can do and how webmasters can make use of it.  All that applies to the Spanish version, too.

If you know anyone with a Spanish website…let them know!

 


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Why Diggers will hate me today

Wednesday, May 2nd, 2007

How would you like to see your bank account password posted to the home page of Digg for all to see and hundreds of bloggers to pick up and post to their blogs as a result? Well, that’s pretty much what happened at Digg yesterday.

If you are not an avid geek newsmonger, you might have missed the riot, the madhouse, the uncontrolled and childish feeding frenzy that gripped Digg yesterday.

After the Digg management team pulled a story (rightly, in my opinion) that revealed a hacking code for new HD-DVDs, the Digg community went haywire. Several times I checked the home page of Digg yesterday, and each time there were stories about no other topic, and pretty well most of them repeated the hacking code.

On the one hand, Digg operates a free and open community, and is not responsible for what people post, especially since those posts are not actually content, but links to content elsewhere on the Web.

On the other hand, if you ran a website where users could post links for others to vote on or comment on, would you not remove a link to a web page of nude Vanessa Fox photos (sorry, inside SEO joke)?

Would you not remove a link to a website on how to create dangerous explosives in your basement?

Would you not remove a link to a site that promoted racial hatred?

Would you not remove a link to a video of a rape?

And what about a link to a page offering the code to illegally hack a company’s product? Digg removed the link. Too late, of course…once the cat’s out of the bag, but still the right thing to do.

In response, Digg was essentially shot down by its own member who wanted Digg to stand up in the name of principle, because they don’t like censorship. Well, neither do I. But this was not a matter of censoring opinion, the way they do in Russia or Iran or at most stockholder meetings. This was censoring the illegal publication of private information, just like your bank account password. I wonder how many people who mobbed Digg took the time to think about that. I suspect the mob might have been more like a twosome if they had.

Sadly, Digg founder Kevin Rose capitulated to the mobs in this post. I think that was the wrong thing to do, and I suppose that much of the mob that brought Digg to its knees yesterday will hate me today. Or perhaps, cooler heads will prevail, and some people will realize that things got just a little out of hand.

 


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