So you sign up for Tsu (or any other social network) and you don’t know what to do next. Maybe you don’t know anybody. Maybe you don’t know how to find great content. What do you do? Here is my 5-step process to not only find your way, but zip waaaaay ahead to the front of the pack before you know it.
Create a follow-worthy profile
Whatever your reason for being in a social network, the key to success is to have a big network. But nobody will want to friend you or follow you if you look like a spammer or your account looks inactive. It stands to reason that you should have as complete a profile as possible, but there are three crucial elements that make the biggest difference:
- Your profile picture or avatar. This is critical. Without a profile picture, you are a ghost, a void, a non-entity. Get that up first.
- A header picture. Not everyone puts up a custom header image. If you do, you are telling the world that you are for real, that you are here to stay, and most likely a top quality user. You are immediately much more followable.
- Start posting good content to your wall. Never mind if nobody sees your first few posts. You will need to have multiple items on your wall before there is any point to attracting people to check you out.
Invite old friends
This is important on any social network, because friends are a great seed for your eventual larger network. On Tsu, inviting friends is even more crucial because they form your family, and you will earn money for their activity as well as for your own. If you don’t care about the money for financial or entertainment reasons, then this step is no more important on Tsu than anywhere else (but it is still important).
Ask for help from the person who invited you
The person who invited you already knows people on the social network, so they can make introductions. They will probably be happy to do so, just to be neighborly. On Tsu, they have added incentive; if one of their “children” (somebody they invited, such as yourself) is successful, they share in the monetary benefits.
I am happy to help my children – those who sign up through my invitation. One thing I have been doing is to feature profiles of some of my more active children. This gives my other followers a chance to get to know them and hopefully they will gain a few new followers and friends as a result.
Here are a couple examples of profiles I have featured:
By the way, I am not doing these just for my children. I am also doing profiles of other high quality users in my wider network – people I am proud to recommend to others for following or befriending. This is social media, and part of being social is supporting others. Which leads us nicely to the next section.
Make new friends
There are good ways and bad ways of making new friends. A whole bunch of people have already had their accounts banned for doing it the bad way. They were dropping comments on people’s posts that were nothing more than hashtags like #follow4follow or #followback or otherwise begging for follows. Seriously, if you show yourself to be a spammer, is that really what will motive people to follow you?
There are some very specific tactics you can use to earn followers and friends:
- You can comment on people’s posts. “Cool.” or “Nice post” won’t probably get you much attention. But a thoughtful response of substance usually will. People will check you out, and if they like what they see (remember how important your profile is?) they will follow or friend you.
- You can share or reshare their posts to your own wall. People love it when you do that.
- You can send a friend request the official, non-spammy way by pushing the button that says “Add Friend” on Tsu. On other social networks there are official ways to add people, too.
Draw the crowds
Once you have “completed” all the steps above, you are ready to draw the crowds. I put “completed” in quotation marks, because you never really complete those steps. You want to keep inviting old friends and making new friends. But once you have some friends, you have some visibility, and you can get likes, shares and comments to your posts.
The better your posts, the more shares you will get. The more shares you get, the more new people will see your content. The more new people see your content, the bigger your network will grow. It’s a wonderful circle, as long as you keep coming up with amazing content. From my experience, there are three types of content that people want to share:
- Cute or funny viral stuff. People love to share jokes and memes and funny GIFs, as well as pictures of cats, dogs and babies.
- Motivational stuff. People seem to really like to share motivational images with a message about being strong, chasing your dream, staying positive and such.
- Authoritative stuff. If an issue is hot, and everybody else is posting short messages about it, the person who really goes into detail and gets to the crux of the matter gets shared. If you can establish yourself as an authority in an area, your stuff on that topic will get shared.
By the time you reach the fifth step, you are no longer a newbie. You have a following to interact with and a base on which to grow. It’s building that initial base that’s often the toughest for most people.
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