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THE HAPPY GUY MARKETING

 

Archive for the ‘pagerank’ Category

Link Exchange No-nos

Tuesday, June 5th, 2007

Yes, even The Happy Guy can fume…but this blog post will turn a lemon of an experience into lemonade for all of us to drink.  The most frustrating, if nevertheless polite, lady I think I have ever met will give us all a lesson in how not to conduct a link exchange. 

She approached my client about doing a triangular link exchange.  Whereby our site (A) links to her site (B) and in exchange, her other site (C) links back to (A).  The concept behind this is the she can fool Google into thinking she is not doing reciprocal link exchanges.  Lol 

I have no problem with doing triangular link exchanges, but don’t think Google’s mighty computing power missed that all the sites linked to from (C) just happen to also link to (B).  

So I posted a link to (B) on our site (A) and also on another site (but I will leave that out to avoid confusion), PageRank2 and PageRank 3 pages.  She reciprocated with a link at (C) pointing to our site (A).   

So far, so good?  Not quite.  The page where she placed the link to our site (A) was a PageRank 0 page that was not cached by Google.  Now I don’t make too big a deal about PageRank, but not cached by Google means that Google will never even see it.   

So I suggested she find another page to place the link to our site.  I’ll let her own words explain her position: 

I’m sorry, I am only authorized to add links to our link pages, which have no PR. 

Maybe I can add them to some other pages (sill with no PR) to make it more worth your while and so more people will see your link? 

Let me know what you think! 

Which is just what I did.  I suggested their main links page, which still had PageRank 0, but was cached by Google and is hyperlinked from the home page through a tiny, obscure link at the bottom.   This was a superb idea that she jumped on immediately….NOT! 

I’m sorry, but [Link URL suppressed] also doesn’t have a PR. I would gladly add them there but please understand, my admin system only allows me to add links on the link pages. 

In any case, people looking through our links pages will see your link.  

OK, why do we build links.  So people can see them.  So search engines can see them.  So…well, that’s pretty much it.   The pages she had been offering were completely hidden from the search engines and almost completely hidden from humans.  Anyway, at this point it sounds like she is ready to place my link on a page that is only mostly hidden from the search engines and mostly hidden from humans.  So I ask her to confirm when it is live.  Yes, she comes back with more (very polite) excuses.  

I’m sorry, but, as I have stated, my admin system won’t allow mw to add links to any other pages apart from the link pages (the links mist go under a category) 

I hope this is ok. 

Of course, this is not OK, which is what I say. I point out that there are links right on her PR2 home page, and ours could just as easily go there, so could she please get whomever is in charge of placing those links there to put our amongst them.  What an obvious solution.  But (You knew there would be a “but”, didn’t you?)… 

1-       I don’t see any links from other companies on our link page. 

2-       I am the person who adds the links it is my job within the company, and I have an admin system which only allows links under the categories… I cannot add the links anywhere else!!!!!! 

Now, if you want remove our links because you are not happy with this you may, I hope you don’t but I’m sorry, there is absolutely nothing I can do about adding links to our home page! could lose my job! 

Please accept my apologies, I hope we can reach a cordial agreement on this matter. 

Ever polite, it still does not erase the fact that she came banging on my client’s door asking to exchange links, and then showed empty palms when it was her turn to reciprocate…and has proven to be the most steadfast excuse maker I have ever encountered. 

Oh, and yes, as a matter of fact I did remove her links.

 


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Google Search Engine Ranking Factors Report

Wednesday, April 25th, 2007

SEOMoz has come out with some superb information once again that every SEO specialist and every webmaster should read.  The Google Search Engine Ranking Factors Report summarizes the opinion of all the top SEO specialists (except me…hmmm, I guess I am not quiote at the top yet), many of whom I personally admire.  The report rates various factors for their importance to Google rankings.

Below is the lsit of the top 10 most important factors, according to these esteemed SEO specialists.  I would probably rate the factors in a similar order.

 

 

 


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My Right to Google Rankings

Tuesday, April 17th, 2007

I have the right to Google.  After all, I pay taxes to Google, don’t I?  And the Constitution says that I have rights to Goiogle rankings, doesn’t it?

Is it just me, or is this how most websmasters think?  The laters kerfuffle (is that how you spell it?  Is kerfuffle even a word?) began when Google’s webmaster liason Matt Cutts blogged that people should report paid links to help Google develop ways to reduce the skewing effect of paid links in their search results. 

Quite frankly, it’s a little silly to expect most people to go along with this, and Matt could probably find plenty on his own, but he  apparently wants some outside feedback to catch what he might have missed.  So what?  It’s his right to ask in his blog for any kind of feedback he wishes, just as it is my right to ask for any feedback I wish.  It’s up to people to decide whether they wish to provide that feedback.  Nobody is obliged to report anything.

But the debate is raging strong at Threadwatch and at WebProWorld.  Here are a few of the incredible things people are saying:

“Isn’t this somewhat hypocritical? Doesn’t Google sell links through AdWords?”
 

“It’s alright to sell links just as long as we’re the ones selling them. That’s the message I’ve been getting loud and clear from Google.”
 

“If I want to buy a link to generate traffic (not caring about SEO) or I want to sell a link because people want my traffic, who is Google to tell me I can’t or my site will be punished.”
 

“We don’t owe Google anything. Google owes us everything!”
 

Adwords are paid links, but they do not affect the content of anyone else’s site without their consent.  If I sell links on my site, it absolutely affects the content on Google’s site, so they have every reason to be concerned.  They have no right to stop me from selling links, but they have every reason to want to control for the effects those paid links would have on their results…which is what they are hoping to do. (Google is not threatening to punish any site.)
 

How about this comment:
 

“I think Google should show us the alternatives if they don’t want us to go down the paid link route.”
 

Considering that I have been doing SEO for , what 3 or 4 years now without buying almost (I said “almost”) any links, I think we all know how many linking alternatives there are.
And now there is an article by  iEntry CEO Rich Ord, 7 Reasons Google’s Paid Link Snitch Plan Sucks, that panders to the congregation (although at least his arguements make a little more sense, except for #6: The hypocrisy of being in the business of selling links and then asking others not to sell them is a bit much for many webmasters.

Here is my take:  It is my business and mine alone whether I sell links or not, and mine and mine alone whether I buy links or not.  It is Google’s business and Google’s business alone to decide which links, if any, will form part of its algorithm calculations.  And as much as everybody seems to think they own Google, they do not.  It might be silly or even useless to ask people to report paid links, but the vitriol and false entitlement are clearly  misplaced.

Here is my take:  It is my business and mine alone whether I sell links or not, and mine and mine alone whether I buy links or not.  It is Google’s business and Google’s business alone to decide which links, if any, will form part of its algorithm calculations.  And as much as everybody seems to think they own Google, they do not.  It might be silly or even useless to ask people to report paid links, but the vitriol and false entitlement are clearly  misplaced.

 


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Testing the NoFollow Attribute

Monday, February 5th, 2007

Following my earlier post about Wikipedia: the Dead End on the Information Highway, after they added the nofollow attribute to their external links, I decided to launch a test to see whether the engines are really respecting the nofollow attribute.  So I created a page optimized for a non-existent word, with a single link pointing to it.  Let’s see if the page gets into Google’s index, and how long it takes.  I’ll keep you posted.

 


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