David Leonhardt’s SEO Marketing Express

Some people might wonder why I do not approve their blog comments. There are a few reasons.

1. The comment is pure spam. Sorry, that does not contribute to this blog so the comment gets nuked. Kaboom!

2. The comment is pretty useless, not contributing much and it’s pretty spammy and I am not in the mood to give a free keyword rich link to someone who is not really contributing. Sorry, but that’s my prerogative.

3. The link is to a website that is either in itself distasteful (my personal, subjective opinion) or is in a category that I don’t want to link to, either because of personal views or because of the message it sends the search engines (such as gambling, for instance).

Point #3 should be noted. From an SEO perspective, who you link to matters. A lot of people comment on this blog because they know I use the Do Follow plugin or because they found me on the list of Do Follow blogs.

On another note, if you do come here to comment because you know the link is good for SEO, please do me the courtesy of either linking back to my site or at least social bookmarking the post. When you social bookmark the post, you are also helping yourself, because it increases the authority of the page that is linking back to your site. And it is sooooo easy to social bookmark each post. See the icons across the bottom of this post? Just click those icons at the bottom of any post and you can bookmark at dozens of popular sites. If you want to make it easy for your visitors to bookmark your blog posts or web pages, you can get this social bookmaking cut-and-paste script at http://www.seo-writer.com/tools/bookmarker.php.

Hot on the heels of writing again about the NoFollow attribute, I though I would also write again about the DoFollow plugin.  Here is a list of blogs that have installed some form of DoFollow feature.  This list will be updated so that new DoFollow blogs can be added over time.

It was not all that long ago that I wrote how Wikipedia should be spanked for using the NoFollow attribute on all external links. 

NOFOLLOW BACKGROUND

Just by way of history, NoFollow is an attribute the search engines approved to help combat blog comment link spam.  The problem was that so many bloggers were too lazy to moderate comments, that tons of spammy links were being created in blog comments around the world and this was skewing search engine results.  NoFollow neuters any link it is applied to, so bloggers were encouraged to place it on any links they could not vouch for. 

So many blogging programs made NoFollow the default setting for external links.  For instance, this blog uses WordPress, and I had to apply the DoFollow plugin to un-neuter comment links.  Most bloggers have no clue about this and unwittingly act as agents of Web neutering.

However, the opposite problem has since happened, that billions of legitimate links have the NoFollow attribute applied to them, since most bloggers are not even aware of the NoFollow attribute.  And then Wikipedia, one of the top authorities who weighs its external links more carefully than anyone, applied the NoFollow attribute to all external links.  Arguably, by removing the most carefully scrutinized links on the Internet from the search engine algorithms, Wikipedia has skewed the search results as much as any spammy blackhat SEO tactic ever could.

And I still say they should be spanked. 

FIREFOX PLUGIN

Now you can easily see NoFollow links, whether created by laziness, unawareness or nastiness.  This is very helpful when deciding the SEO value of any participation on the Web.  Needless to say, SEO is a factor in much of what I do online, so these tips can come in handy. In fact there are two ways, one of which worked on my computer and one of which did not.  Both require FireFox, which is a very handy browser for SEO work.

The first way is by a handy little hack, which has worked for a lot of people, but for some reason it does not like me.  The hack is good because it can be manually controlled in all sorts of way (except, obviously, by me).  TDavid explains the Firefox NoFollow highlight hack quite well here.  Cheerfully, he seems to be even less of a fan of Wikipedia’s NoFollow chop-chop than I am!

The other way, which worked well on my computer, is a plugin called SearchStatus, which, among other handy tools, makes all NoFollow links show up pink in my FireFox browser window.  Here is a screenshot to show you just an example.  This is from a page from — you guessed it! — Wikipedia.  Click the image for a larger view.  See how pink it is?

Wikipedia, consider yourself spanked!

The nofollow attribute is supposed to mean no follow.  More specifically, the major search engines have committed to not following any link that has a nofollow attribute attached.  So why do we see Yahoo following links from comments in Matt Cutts blog?  Here is an example of where Yahoo’s SiteExplorer lists at least two comments in blog posts as backlinks: https://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.seobuzzbox.com&bwm=i&bwmo=d&bwmf=u

Check the source code in the blog:

<a href=’http://www.seobuzzbox.com’ rel=’external nofollow’>Aaron Pratt</a>

Here is another example:  https://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.thinkseer.com&bwm=i&bwmo=d&bwmf=u

Do those links factor into Yahoo’s algorithm?  Who knows?  But just the fact that they are being reported…

Saaaaayy … this wouldn’t be one of those tricks to mess with webmasters’ minds, would it?  Like that silly green PageRank bar that means so little and has cost so many sleepless nights and missed link exchanges?

I would love to hear your opinions on this. 
  

I must be feeling edgy today.  I just posted a message on a public forum saying Wikipedia shoudl be spanked!

The post is over at Webdigity webmaster forums.  It is consistent with what I wrote a month ago about Wikipedia being the dead end on the Information Highway, although I don’t think I mentioned spanking that time.

I love Loren Baker’s post on 13 Reasons Why NoFollow Tags Suck.  It goes right in line with my thinking when I posted the comments about Wikipedia and the NoFollow attribute, and the experiment to test the NoFollow attribute, with no stop-the-presses-results. 

I have said this many times before…the World Wide Web (www) works when linking is encouraged.  The Only One Orphan (ooo) works when linking is discouraged. 

Thanks to Loren for showing me the DoFollow WordPress Plugin.  If you post a comment here, you can be sure there will be no NoFollow attribute on your link. 

On February 5, I announced a test of the NoFollow attribute.  It seems that Google is still respecting it.  That’s good, I suppose.  But also too bad, given Wikipedia’s decision (see previous post).

I was not going to blog about this, since so many people have blogged about it so quickly, but I decided I need to, if for no other reason to add my opinion to the debate.

Wikipedia is an organization famous for its narcissistic fascination with linking madly between internal pages, but not linking out to good additiuonal sources of information.  Well, they’ve just gone one step up on the anti-social ladder, adding the rel=”nofollow” to all external linsk, making it the biggest cul-de-sac on the Information Highway. 

The question in my mind, and I am sure in many a search engine algorithm engineer’s mind, is whether the engines should still be respecting the rel=”nofollow” attribute.

 And “no”, I won’t link to Wikepedia’s announcement on this…not even with the nofollow attribute!