David Leonhardt’s SEO and Social Media Marketing

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Archive for the ‘networking’ Category

Why You Should Be Blog Carnival-Crazy

Monday, January 16th, 2012

If you have never heard of a blog carnival or a blog round-up, this is not to be missed. As a blogger, you should seriously consider hosting a blog carnival – and you should absolutely be participating in blog carnivals every week.

First, the terminology.

  • Blog round-up. A summary of interesting blog posts from the previous week (or however long the blogger decides).
  • Blog carnival. A summary of interesting blog posts from the previous week (or however long the blogger decides).

Ah…yeah. So what is the difference? Originally a “carnival” traveled, hosted by a different blog each week. A few still do, but most are simply round-ups with a festive name.

Why your blog should host a carnival:

Traffic. When you post a dozen links to other people’s posts, guess what happens… they tweet about the post and sometimes link to it and generally send people your way.

Links. As I said above…

Networking. List a dozen blog posts and you get brownie points from a dozen happy bloggers.

Why you should submit your blog to a carnival:

Traffic. When someone posts a link to your post on their carnival, chances are people will follow the link and discover your blog.

Links. As I said above…

Networking. The blogger will appreciate that you contributed to his blog.

Blog Carnival tools:

There are a few ways that you can find posts to include in your carnival. There are two broker websites, which I will review below, and there are a few simple tactics to find posts on your own.

1. Tweet a request for contributions.
2. Ask your mastermind group on FaceBook or Skype or wherever (I have seen this done effectively several times).
3. Post a notice on niche forums.
4. Track the blogs you like via RSS and choose the posts you like most (several people do this).
5. Do a blog comments carnival. I take the more substantial comments that I leave on other people’s blogs, and I blog them into a carnival.
6. Post a notice on your own blog – that might be enough to get a flood of submissions.

BlogCarnival.com: This website has been around for a while, and lists hundreds or blog carnivals.

What I like about the site…

It is nicely automated. When you put in the URL of a blog post, much of the submission form is auto-filled.

Plenty of blogs in all sorts of niches, and since your posts will mostly be relevant to one niche all the time, and to most niches on occasion, this works well.

What I don’t like about the site….

Most of the carnivals listed no longer exist. At least there is a notice that the carnival does not exist, but still it does clog things up. I always sort the available blogs by “most recent” carnival, and don’t bother with ones that have not been kept up to date.

Several blogger I know who have used the site have complained that they don’t get the submissions people send. I know some go through, because I have had success, but I have no idea what submission success rate is.

Each carnival opens in the same window, so to submit to several, I need to manually open up several windows at a time.

BlogCarnivalHQ.com. In response to the submission problems at log Carnival, this site was set up by Tom Drake, a leading financial blogger (he also runs Fwisp, a growing social bookmarking site for finance bloggers).

What I like about the site…

Quick clicks to each blog, uncluttered by hundreds of no-longer active carnivals.

Great for finance articles.

Solid programming and a personal commitment by Tom Drake to keep it functioning properly.

What I don’t like about the site…

The site is still new, so other categories are pretty sparsely populated. (This is your chance to get your blog in on the ground floor.)

Each carnival opens in the same window, so to submit to several, I need to manually open up several windows at a time.

If you don’t want to run your own carnival, but you do want a post included in a carnival, there are three ways to find carnivals to submit to. One way is to search Google or Bing for carnivals or round-ups related to your niche. The other two ways are to search the two blog carnival websites I reviewed above.

 


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LinkedIn for SEO

Friday, May 23rd, 2008

In addition to being a great website for networking and reputation management, LinkedIn can also serve as a valuable SEO asset. Your profile allows 3 links to your websites. Use them. A few tips for making your profile rank better within LinkedIn, and most likely with external search engines, too.

  • Complete your profile to 100%
  • Join some groups
  • Build a large contact list
  • Recommend your contacts
  • Ask your friends to recommend you
  • When commenting on blogs, make your LinkedIn profile sometimes the URL for your comment

This is also a great way to create a very credible page that will rank well for your name, including great positive recommendations in your favor. See more about this in my post on SEO tactics for reputation management.

You can view my profile at LinkedIn: David Leonhardt. Note, I am only connecting to people I actually know and have worked with.

 


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Improving Social Networks

Tuesday, May 8th, 2007

Andy Mitchell wonders why so many social networks leave him feeling a little cold, and he suggests some ways to improve things. 

I would like to add perhaps the most important one.  Whenadding friends to one’s network, they should be added to a group, such as my friends from university, former colleagues at CAA, parents of my kids’ friends, etc.  That way, messages, photos, ideas, etc. can be share with like-minded people who share more of a common history, and their input or replies can be read by and only by people who are interested.  It also would also us to be more intimate in what we say.

 


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TagWorld

Wednesday, January 24th, 2007

I just discovered TagWorld  . It’s been called a MySpace clone, and perhaps it is, but it looks like somebody has put a lot of thought into how to make it unique, and presumably better. 

 I’ll be making friends, joining groups, and poking around…and hopefully I’ll have some great tips and ideas for you on how this csocial network can help you do whatever you are on the Web to do.

If you have experience with TagWolrd, please email me or leave a comment.  I am looking for your ideas.

 


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MyBlogLog

Monday, January 22nd, 2007

Always on the lookout for cool and useful new social networks, I signed up for a MyBlogLog acount, recommended by several people at WebProWorld.  If you join up, please make me a contact of yours and we can follow each other around, share information and be successful together.

 


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Dreaming Of Search In 1994

Friday, January 5th, 2007

David Utter writes in Dreaming Of Search In 1994 :

Instant messaging and VoIP have begun to supplant email for regular communications anyway, a change we will lament. The best part of email is its asynchronous nature. A message sent at 9 could be answered at 10 without either party feeling intruded upon or ignored.

I agree.  A discussion requires instant communications, best by telephone of one sort or another.  But for most communication, which requires a simple one-way transfer of information, email is at least as useful, much less disruptive and far more efficient.  Plus it leaves a trail to refer back to, especially when you want to refer back to commitments you, your supplier or your customer have made.  Plus email allows you to forward information, even months later, to new players who get involved. 

Unless a discussion is required, email is by far the most effective tool we have right now.

 

 

 

 

 


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