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Archive for the ‘media relations’ Category

Be honest when your work is not needed

Tuesday, October 9th, 2007

What do you do when someone asks you to do something that you are very good at, but just is not really worth their while?  Here is what I told a lady who wanted a news release about an interview she had posted on her website: 

It’s not that I mind taking your money…but I strongly suspect that a news release on this would be ignored.  That is not to say it is not interesting, but in your shoes I would allocate some time to contact specific blogs you think might be most interested about the interview and some of them will likely blog about it and link to the page on your site where it is posted.  Print publications are more likely to want to do their own interview. 

This approach will save you some money, although if you want to pay me for this advice, please fee free to do so by placing a link to my http://www.seo-writer.com website on yours.  :-)

 


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Business Ethics on the Internet

Sunday, February 25th, 2007

I was quoted last week in Maclean’s, Canada’s national newsmagazine (sort of an equivalent to Time or Newsweek) on a matter of ethics.

I get to see two very contrasting worlds of ethics on the Internet.  First, we run an SEO marketing service, which means that we spend a lot of time swimming in polluted waters.  Let’s face it, for every really good and honest SEO, there are several incompetent ones, and probably as many outright dishonest (unethical ones).

On the other hand, we run a freelance writing agency.  Writers tend to be a highly ethical group, sometimes overly so.  We’ve only had to ever sever our relationship with one writer who showed signs of being unethical.

So it might come as a surprise that we were commenting on ethical lapses related to writing.  The context was a cover story on cheating in universities in both Canada and the United States, and how the universities are pretty much ignoring this destructive wildfire sweeping their campuses.

And, of course, the Internet is fueling this fire, offering both anonymity and instant access to “information”.  And for every person seeking a ghostwritten term paper, there is some dishonest writer willing to write it.

Ethics is ethics.  Period.  Anonymity does not make something right.  The Internet does not make something right.  Notwithstanding that many things that are really matters of pour etiquette get labeled “unethical” on the Internet, there are all too many people willing to be evil to make a little extra money (What, me, use strong language?)

OK, I know you’ve been salivating to know what I had to say about ethics and writing in Maclean’s, so here’s the excerpt:

Running a freelance writer agency, I can tell you that the second most-frequent writing request, after books, is for school papers.  We have even been requested to write PhD entry essays.  We respond to all such queries by refusing to help a student cheat himself (or herself) out of an education.

 

 


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Recruiters Press Release

Thursday, February 8th, 2007

I wrote earlier about a teaser press release.  Now the main report teaser press release. Now the main report is being released.  You can view the news release online or download your report at the Online Recruiters Directory.

 


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Teaser Press Release – Recruiters predict high-demand jobs in 2007

Monday, January 29th, 2007

The sample press release I have just posted on the site is not only of interest because I know that a lot of tech-types might be visiting this blog, but equally because it is a good sample of how a press release can act as a teaser for the main news.

You will note that the main news release will come shortly, along with the report that is to come.  This news release pulls a secondary finding from the report and lets it out early.  It might gain additional coverage, we shall see.  It might help draw interested media for the main release, we shall see.

 The original release, Recruiters predict healthcare and IT jobs to be in high demand in 2007, is on the client’s website.  If you want us to write a press release, or better yet, develop a public relations strategy, just let me know.

 


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