I have become fascinated how a website can jump from obscurity to temporary fame and with good hands at its wheel a head start to permanent success just by hitting the front page of Digg.com .
Here is a very comprehensive list of what it takes to get onto the front page of Digg: 50 Tips: How to get the best out of Digg? by Razid Ahmed. Some of it is pretty obvious, like take time to write a really good article. Other tips are less obvious, like make sure your server can handle the extra traffic. Six of the tips relate to crafting a title. They all seem obvious to me, but I know from experience that there is nothing obvious about crafting a title.
The best tips relate to submission, promotion and participation. For instance, get your blog and ezine readers to Digg your content. More good advice: don’t be shy to Digg your own blog posts. On the other hand, don’t submit all your content. Surely you know when you have superb content and when it is just average.
It goes without saying that if you participate in any community and make lots of contacts, you stand a better chance of getting your message heard. But if you don’t have time to build a network, nor the money to rent one (yes, some people do this, much to the disgust of many Digg purists), you can at least do a good job of creating, submitting and promoting your content…and hoping that some of the established networks on Digg will pick up on it.
Razid suggests against forming groups dedicated to Digging each others’ work, but I have to disagree with that one. I would avoid any group that commits you to Digging something you don’t think is superb, but it can come in handy to have, say, 50 other webmasters and bloggers who are willing to look at what you have and Digg it. And it is not too much to ask for you to do the same. The trouble comes if everyone in the group is always Digging all the same content “just because”. That becomes spam and you will get bumped from the community.
And the most important piece of advice… if at first you do not succeed, try, try again. Sooner or later, something you write will get picked up.
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