David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘linking’ Category

Ethical SEO and the non-client testimonial

Thursday, September 11th, 2008

Sigh.  This SEO client won’t make me any money.

But first, a story.  Our fancy vacuum cleaner was slowly seeming to get weaker and weaker, until it really would just not suck anything up anymore.  This would have precipitated immediate action, except that we have a ShopVac, which at least can pick up most of the dust from out carpets. 

So “repair the vacuum cleaner” went onto our to-do list.  Which is a lovely place for something that doesn’t seem too urgent.  And as long as the ShopVac did 90% of the job, repairing the vacuum cleaner never really became as urgent as dozens of other things that would pop up.

If you have ever had items remain on the to-do list in perpetual procrastination, you will understand how over time they psychologically grow to epic proportions, to the extent where they become jobs that just seem too burdensome to want to tackle.

But one day, not all that long ago, I picked up the phone and called the vacuum repair guy.  OK, it actually took several days, because these guys don’t just hang out at the foot of my driveway, and over the years the Canadian rights to the vacuum brand had been sold to another company.

The repair guy asked me a couple questions and gave me a homework assignment.  Before charging me a whopping repair bill, he suggested that I check out the *****.  Which I did.  And the vacuum began sucking immediately.  I won’t tell you what ***** was, because I don’t want you to know just exactly how foolish I was and how little this epic repair challenge actually was, but suffice to say that I felt silly.  I called him back and thanked him for being so kind and so ethical.

Which brings me to the “testimonial” I received yesterday from a non-client.  The gentleman wanted some link-building for both SEO and targeted traffic.  After a bit of back-and-forth, it was clear that he had a few specific websites of the Fortune-500 variety in mind.  He also had good reason to believe he had a shot at getting those links, based on what he was offering related to their sector.  I had to tell him much what the vacuum repair guy ended up telling me:

It sounds like you are seeking somebody to pitch these very specific websites on the value of linking to yours.  Unless these are paid links, in which case money talks, you really are the best person to make that pitch.  While this is a superb idea, both for direct traffic and for some pretty strong SEO benefits, it is not something you need or should hire an SEO consultant for. 

The “testimonial” he provided was a short email back to me:

The advice you have just rendered indicates clearly you are the epitome of your firm’s motto “ethical seo services”. It is nice to know.

So those conversations made approximately $0.00 richer than I was before they began (plus interest!), proving that great non-customer service is just like my “refurbished” vacuum cleaner — it really sucks. But in a sector where so many fly-by-night charlatans look for ways to suck website owners into their own little vaccuums, I believe it pays to be honest in the long run (that’s the “plus interest” part).

Here is our ethical SEO consultant page.

 


Grab The Bookmarketer For Your Site

Who you link to matters

Thursday, July 3rd, 2008

Some people might wonder why I do not approve their blog comments. There are a few reasons.

1. The comment is pure spam. Sorry, that does not contribute to this blog so the comment gets nuked. Kaboom!

2. The comment is pretty useless, not contributing much and it’s pretty spammy and I am not in the mood to give a free keyword rich link to someone who is not really contributing. Sorry, but that’s my prerogative.

3. The link is to a website that is either in itself distasteful (my personal, subjective opinion) or is in a category that I don’t want to link to, either because of personal views or because of the message it sends the search engines (such as gambling, for instance).

Point #3 should be noted. From an SEO perspective, who you link to matters. A lot of people comment on this blog because they know I use the Do Follow plugin or because they found me on the list of Do Follow blogs.

On another note, if you do come here to comment because you know the link is good for SEO, please do me the courtesy of either linking back to my site or at least social bookmarking the post. When you social bookmark the post, you are also helping yourself, because it increases the authority of the page that is linking back to your site. And it is sooooo easy to social bookmark each post. See the icons across the bottom of this post? Just click those icons at the bottom of any post and you can bookmark at dozens of popular sites. If you want to make it easy for your visitors to bookmark your blog posts or web pages, you can get this social bookmaking cut-and-paste script at http://www.seo-writer.com/tools/bookmarker.php.

 


Grab The Bookmarketer For Your Site

SEO definitions

Friday, June 27th, 2008

If you are new to SEO, you might be flabbergasted by all the definitions. For instance, just what is a 3-way link exchange? To me, it is a futile attempt by some webmasters to pretend they are smarter than both the algorithm engineers at Google and Google’s awesome computing power. Speaking of algorithm, do you know what that is?

I have found a great resource for SEO newbies that explains these and many more SEO terms in very simple, straightforward language. Check out the simple SEO definitions here.

 


Grab The Bookmarketer For Your Site

Broken Links and SEO Rankings

Wednesday, June 25th, 2008

Phew! I just finished removing all the broken links from this website. It would have been a fairly small undertaking if not for the blog. The blog creates hundreds of pages and the broken links can appear in comments, posts, sidebars and all sorts of hidden files. And since broken link checkers report all sorts of anomalies, such as RSS links, the list to wade through is quite large.

But it is worthwhile. A website that points to a lot of broken links is one that is not maintained. Put quite simply, if Google has the option of listing two equally relevant websites for a particular search, why would it list the one that appears not to be as up-to-date. I have no empirical evidence to show that broken links hurt ranking (if you do, please let me know), but common sense says that somewhere in the algorithm broken links play a role.

 


Grab The Bookmarketer For Your Site

Importance of Deep Linking

Monday, June 23rd, 2008

I like how Peter Lee of Work From Home Business Blog explains the benefits of deep linking:

those that go directly to a site’s internal pages and are quite different from your normal generic links. They specifically relate to user’s goals and objective in business and therefore enhances usability, which can double your sales on average.

He goes on to explain what to do to make that deep-linked page a good landing page for the whole website, including the name of the website, and easy click to the home page and an accessible search box to find anything else on the website. This makes every page is a window to the entire website.

Here is where to read more about this deep link strategy. Don’t let the dancing bananas throw you; the post is meaty indeed.

 


Grab The Bookmarketer For Your Site

LinkedIn for SEO

Friday, May 23rd, 2008

In addition to being a great website for networking and reputation management, LinkedIn can also serve as a valuable SEO asset. Your profile allows 3 links to your websites. Use them. A few tips for making your profile rank better within LinkedIn, and most likely with external search engines, too.

  • Complete your profile to 100%
  • Join some groups
  • Build a large contact list
  • Recommend your contacts
  • Ask your friends to recommend you
  • When commenting on blogs, make your LinkedIn profile sometimes the URL for your comment

This is also a great way to create a very credible page that will rank well for your name, including great positive recommendations in your favor. See more about this in my post on SEO tactics for reputation management.

You can view my profile at LinkedIn: David Leonhardt. Note, I am only connecting to people I actually know and have worked with.

 


Grab The Bookmarketer For Your Site

NoFollow “Neutered” Links On Wikipedia Are Now Pink!

Friday, May 9th, 2008

It was not all that long ago that I wrote how Wikipedia should be spanked for using the NoFollow attribute on all external links. 

NOFOLLOW BACKGROUND

Just by way of history, NoFollow is an attribute the search engines approved to help combat blog comment link spam.  The problem was that so many bloggers were too lazy to moderate comments, that tons of spammy links were being created in blog comments around the world and this was skewing search engine results.  NoFollow neuters any link it is applied to, so bloggers were encouraged to place it on any links they could not vouch for. 

So many blogging programs made NoFollow the default setting for external links.  For instance, this blog uses WordPress, and I had to apply the DoFollow plugin to un-neuter comment links.  Most bloggers have no clue about this and unwittingly act as agents of Web neutering.

However, the opposite problem has since happened, that billions of legitimate links have the NoFollow attribute applied to them, since most bloggers are not even aware of the NoFollow attribute.  And then Wikipedia, one of the top authorities who weighs its external links more carefully than anyone, applied the NoFollow attribute to all external links.  Arguably, by removing the most carefully scrutinized links on the Internet from the search engine algorithms, Wikipedia has skewed the search results as much as any spammy blackhat SEO tactic ever could.

And I still say they should be spanked.  :)

FIREFOX PLUGIN

Now you can easily see NoFollow links, whether created by laziness, unawareness or nastiness.  This is very helpful when deciding the SEO value of any participation on the Web.  Needless to say, SEO is a factor in much of what I do online, so these tips can come in handy. In fact there are two ways, one of which worked on my computer and one of which did not.  Both require FireFox, which is a very handy browser for SEO work.

The first way is by a handy little hack, which has worked for a lot of people, but for some reason it does not like me.  The hack is good because it can be manually controlled in all sorts of way (except, obviously, by me).  TDavid explains the Firefox NoFollow highlight hack quite well here.  Cheerfully, he seems to be even less of a fan of Wikipedia’s NoFollow chop-chop than I am!

The other way, which worked well on my computer, is a plugin called SearchStatus, which, among other handy tools, makes all NoFollow links show up pink in my FireFox browser window.  Here is a screenshot to show you just an example.  This is from a page from — you guessed it! — Wikipedia.  Click the image for a larger view.  See how pink it is?

Wikipedia, consider yourself spanked!

 


Grab The Bookmarketer For Your Site

More on Blogs, RSS and SEO

Friday, May 9th, 2008

A couple days ago I wrote about how blogs are good for SEO.  Today, I would like to offer one additional reason.

RSS.

RSS helps your SEO efforts in two ways.  First, you can submit your feed to RSS-specific directories, and that of course brings a number of links to yet another page on your domain.  That is good, especially for a new website that lacks the credibility to be referenced in blogs and portals, and lacks the link-juice most link-exchange partners seek.  One caveat is that some RSS directories will accept only tried and true feeds, so you might have to go back a year later when you have proven yourself.

In addition to the link-juice that RSS offers, if your content is good and you take your blog seriously, those RSS directories should generate traffic.  The number of people who take advantage of RSS feeds is small, but these are Internet diehards.  These are people with voracious appetites for information and are more likely to buy over the Internet than the typical surfer.   Many of them are bloggers themselves who use RSS as a means of gathering research and ideas quicker than by surfing.  Exposing your blog feed to them is a great way to build the best links of all – natural ones that your website earns because of its superior content.

Content alone won’t win the SEO battle.  But content publicized can.  And RSS is a means of publicizing.

 


Grab The Bookmarketer For Your Site

Why blogs are good for SEO

Monday, May 5th, 2008

Just a few reasons why a blog is a great tool for SEO.

  • Fresh content – the search engines love that.
  • Growing website – the search engines love that, too.
  • Multiple variations of keywords to attract highly-targeted long-tale searchers.
  • Highly relevant pages from which to link into the main pages of your website.
  • Keeps you in touch with your topic, not just the technicalities of SEO.
  • You can submit your blog to blog-specific directories, providing extra link love.
  • You can easily trade content, not just links.
  • Assuming you can generate even a modest amount of traffic for your blog, you can get links to individual posts through social bookmarking (especially if you have a tool like TheBookmarketer at the bottom of each post, as I do).
  • Blog open doors to real-people networking on the Internet, and that is always helpful when it comes to link-building and other forms of collaboration, such as blogrolls and webrings.

There are probably a few dozen more reasons why blogs are good for SEO, so why not post your favorite reasons in the comments section below?

 


Grab The Bookmarketer For Your Site

Multilingual SEO and link-building

Saturday, May 3rd, 2008

This question came up on forum recently (I can’t recall which forum, sorry) and it interests me because multilingual SEO is something I quite enjoy.

 The question as I recall it is whether on-topic links in various languages or from various language websites is helpful for SEO purposes.  The answer is not clear-cut.

First, any link is a good link…almost.  That is, unless the linking website is truly despicable (Did I spell that right, Sylvester?), the link carries some value.

Second, in many niches Anglicisms creap intot he lingo.  For example, SEO is a word used in Spanish and therefore a link on a Spanish page about SEO would be keyword relevant for this blog.

Third, you can always include a bilingual link, so a link on a French page to an English page about restaurant jobs could read “Emplois Restaurant Jobs”.

Fourth, it is possible that the search engines can relate some cross language themes.  There are plenty of carpet websites with sections in several languages.  There are plenty of car accessory websites with sections in several languages.  There are plenty of hotel websites with sections in several languages.  The major search engines are smart enough to recognize patterns, such as that very often English sections of a website themed around “carpets” and “rugs” also have French sections themed around “tapis” and Spanish sections themed around “alfombras” and “tapetes”.  I am not saying that Google and Yahoo actually do this, just that they can.  They can probably also tell which sites of various languages might be similarly themed by their link profiles, for instance if the websites were both linked from a lot of directories or blogs in the same niche.

Fifth, keep in mind that there are a lot of multilingual people out there.  There are many people in my neck of the woods who would click on a link whether it is in French or in English. 

Your best bet – the most sure thing – is to seek links from websites in the same language.  But if you see a good opportunity to get a relevant link from another website in another language, don’t feel you have to pass it by.

 


Grab The Bookmarketer For Your Site

David Leonhardt’s SEO and Social Media Marketing is proudly powered by WordPress
Entries (RSS) and Comments (RSS).

Close