David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘linking’ Category

How Google reads your backlinks

Thursday, April 11th, 2013

People spend a lot of time scratching their heads, trying to understand how Google reads their backlinks.  They want to know what links they should seek to their websites that are still “safe”.

With all the turmoil over unnatural links and Penguin penalties over the past year or two, ever more people are sorting through their backlink profiles trying to understand which links to keep and which to try to cull.  What confuses many people the most is why some links would be valued over others.  “Why doesn’t Google like the links I worked so hard to build?”

The problem is that people are used to assuming that:

  • Every link is good.
  • High PageRank is what counts the most
  • Automation is good, because more is better.

These are wrong assumptions.  Remember that Google looks at each link to your website as a vote of confidence or a recommendation.  And not all recommendations are of equal value.  For instance, suppose you need headache medication…

 

Add the Infographic above to your site!

 

If one person recommends a headache medication, you might be inclined to try it. But if several people recommend a different headache medication…yes, exactly.  More is better.

But wait!  What if a doctor recommends a different headache medication.  Yup, authority trumps quantity.  And if several doctors recommend a completely different headache medication…exactly!  More is better, after all, especially when it comes with authority.

Now, what if the drug pusher around the corner offers his recommendation?  No thanks.  But what if a dozen drug pushers all recommend the same headache medication?  Of course you’ll take their advice, because more is better, right?

No way!

And Google is at least as smart as you are.  If hundreds of spammy sites link to your website, that is not a better recommendation than if one spammy website links to yours.  The more “drug pusher” websites recommend your website, the more likely Google is to label your website…

So, just as you would not want a throng of drug pushers recommending your product, make sure there is no throng of spammy websites recommending your website. Google will see more value in your website if inbound links come from trusted or – even better – highly trusted sources.

 


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Stupid link-building tactic #17 – filling in contact forms?

Monday, November 19th, 2012

You have surely heard of “Stupid Pet Tricks”. Well, allow me to present “Stupid SEO Tricks”.

Here is someone trying to build links (directory links, perhaps?) by submitting their site to…the contact form on our SEO services page!

fullname: Manoj Damkondwar
email: emailsuppressed @yahoo.in
phone: 000-000-0000
url: http://www. urlsuppressed.com
keyword1: Remanufactured engine
keyword2: Rebuilt Engine
keyword3: used Engines
keyword4: Car Engines
keyword5: Truck Engine
service: other
language: english
message: Locate rebuilt & used automobile motors and engines for all cars, trucks, and marine applications including gas, diesel, electrical engines & high performance motors.

And here is someone trying to build links (comment spam links, perhaps?) by submitting a cut-and-paste comment to…the contact form on our blog writer for hire page!

fullname: Travesti
email: emailsuppressed @gmail.com
phone: 000-000-0000
url: http://www. urlsuppressed.com
service: blog
length: 10
message: Wow! this is the blog I like most. The templates and the designs really captivates me. Thanks for sharing this!

TIP FOR THE BRAIN-DAMAGED: If you plan to create a bunch of spammy links, at least take the time to make sure that the form you are filling is one that will create a spammy link. Otherwise you are wasting your time, because Google and Bing will never find the spammy link that never gets created.

On the other hand, maybe this is the best way to create spammy links – because Google and Bing will never find them.

 


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Why build links to non-converting “fly-over” pages

Monday, July 30th, 2012

What is a fly-over state, and what does it have to do with SEO?

You might have heard the term “fly-over”, referring to Utah and Wyoming and Colorado and Kansas and Nebraska.  It refers to those states that the politicians and business travellers rarely visit, but often fly over on their trips between east coast and west coast.

I like to think the same of New Brunswick – I have been in the province three times, twice driving through ( a “drive-thru province”?) and once to actually visit, and I have flown over it four additional time to get to the east coast.

Fly-over states get ignored.

Your website might have some fly-over pages, which might also get ignored.  But some of them are worth a second look.

I was looking through Google Analytics, and noticed a couple pages for one of my websites was getting a surprising amount of traffic.  The pages were describing very specific aspects related to the site’s topic.  Looking at the search terms that were bringing most of the visitors there, it was clear that these visitors were researchers, perhaps doing term papers or just curious.  These were NOT customers.  These are NOT buyers.

Aargh.  What a waste.

Or not?

Turning fly-over pages into landing pages

Not.  Here are five reasons to feed your fly-over pages, to build internal links to those pages and to build deep links from other pages on the web when you get the chance. (Here is a guide to building deep links.) In other words, why you should help build the ranking of these fly-over pages so that more people land on them.

  1. If people like the information on the pages, some of them will social share them on places like FaceBook and twitter and Google Plus.  And that gives your entire domain credibility with the search engines.  Tip: Make sure those pages are definitive sources of information, quotable and share-worthy.
  2. The more people visit, the better your Alexa Rank on Compete score, and that does count for something in many cases (like selling your site or seeking online partnerships).
  3. Some of those researchers might be bloggers, who will build links into the page and maybe also to your home page.  Either way, every link into your domain helps the entire domain – including your money pages.
  4. Some of the researchers might be journalists.  As long as the topic is related to your main site topic, it is to your advantage to be quoted in the media; don’t forget that offline media can drive customers, too.
  5. And you never know when a researcher might actually be interested in your product or pass your site on to someone they know who is interested.

Time to review your fly-over pages and see if any of them are worth turning into landing pages.  Your whole website could benefit from the valuable content on those pages.

 


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Ghost Town Link Building

Wednesday, March 28th, 2012

When the search engines follow links to your website, do they find a ghost town from a movie set? You know what those are like, right?

A movie set ghost town is all facade. There are windows with sills, nicely painted or stained wood fronts, doors, front steps or at least a threshold. But if you actually open the door, it is empty inside. When you pass through the doorway, you find nothing . Not furniture. No interior wall, nor even side or back walls. No people. Only support beams to hold up the facade.

A lot of websites are like that. You look at their link profile, and – Wow! – does it ever look impressive. Hundreds of links from dozens of domains, maybe even thousands of links from hundreds of domains.

But wait, something looks out of place. Something doesn’t look natural. Something looks like… a facade. All the links point to the home page. All the links point to the website’s facade. Just like the cameras that always show us carefully just the fronts of the buildings, the links all show us carefully just the front page of the website. Like there is nothing else on the site worth linking to.

Like a movie set ghost town.

 

 

Deep Linking Makes It Real

When you build links to a variety of pages, you are showing the search engines that your site has depth. That it has substance. That it is real, not just a facade. And if you want the search engines to take your web address seriously, it helps to show that there is really something there.

Some tips on deep linking

Make sure you have content on your website. Content is not a home page or a sales page. Content is useful information. For instance…

How-to articles
Case studies
Interesting photos
Top 10 lists
Recommendations

But how does this content lead to inbound deep links to your website?

  • Let bloggers know about your content. Some will find it interesting and link to it.
  • Share on places like Twitter, MySpace, FaceBook, Pinterest, Digg, Tumblr, etc. (learn how to use these sites, build a network, and follow the official rules AND the unwritten guidelines)
  • Write articles about the same topic for other websites, and link back.
  • Create related videos for video sharing sites like Youtube, and link back to the original content.
  • Write related guest posts on other blogs, linking back to the original content.
  • Let the media (local, trade, etc.) know about the content, in case it will interest them.
  • Prepare news releases related to the content and distribute to press release websites.
  • Comment on related blogs, using the content pages as the “website URL” field.

 


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Creative Link-building Email Spam

Wednesday, March 21st, 2012

I get my share of emails requesting links.  I do consider those that look realistic and worthwhile, but that is very few.

But none compare with an email that was sent to Tom over at Canadian Finance Blog. *

Hello Tom and greetings from New York and Mrs. Fowler’s 4th grade class!

I hope it’s ok that I’m contacting you directly! My class is currently working on special unit on Money and Finance and as part of an assignment, the kids had to go out and find an educational website/article(s) on a related topic of their choice, along with a list of websites to share them with. My job of emailing their lists is quite the task as you can imagine…

canadianfinanceblog.com was on one of the students’ lists (Amy) and her suggestion for you can be seen below:

“All About Money”
http://www.mycoupons.com/store/all-about-money/

Her suggestion is to add this resource to your links page
(http://canadianfinanceblog.com/friday-links-84/) so that others may benefit from it and learn something new. Some sort of prize or extra credit will be given to those students with the most implemented suggestions to reward them for their hard work!

Thank you for considering playing a role in our project, and please let us know if you post the link :)

Have a great day!

Mrs. Nancy Fowler (and Amy Byrk)
Harrison Wing A – Rm 322
“If my mind can conceive it, and my heart can believe it, I know I can achieve it.” -Jesse Jackson

OK, Mrs.  Fowler.  So your class project is to spam bloggers on behalf of MyCoupons.com?  Yeah, right.

This gets the award for most creative link-building. Creative is good; dirty, rotten, sticking, liar is less good.  I wonder whether there is anybody out there gullible enough to be fooled by this.

* I have disabled the spammer’s link in her letter.  Otherwise, I have left it untouched

 


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Why You Should Be Blog Carnival-Crazy

Monday, January 16th, 2012

If you have never heard of a blog carnival or a blog round-up, this is not to be missed. As a blogger, you should seriously consider hosting a blog carnival – and you should absolutely be participating in blog carnivals every week.

First, the terminology.

  • Blog round-up. A summary of interesting blog posts from the previous week (or however long the blogger decides).
  • Blog carnival. A summary of interesting blog posts from the previous week (or however long the blogger decides).

Ah…yeah. So what is the difference? Originally a “carnival” traveled, hosted by a different blog each week. A few still do, but most are simply round-ups with a festive name.

Why your blog should host a carnival:

Traffic. When you post a dozen links to other people’s posts, guess what happens… they tweet about the post and sometimes link to it and generally send people your way.

Links. As I said above…

Networking. List a dozen blog posts and you get brownie points from a dozen happy bloggers.

Why you should submit your blog to a carnival:

Traffic. When someone posts a link to your post on their carnival, chances are people will follow the link and discover your blog.

Links. As I said above…

Networking. The blogger will appreciate that you contributed to his blog.

Blog Carnival tools:

There are a few ways that you can find posts to include in your carnival. There are two broker websites, which I will review below, and there are a few simple tactics to find posts on your own.

1. Tweet a request for contributions.
2. Ask your mastermind group on FaceBook or Skype or wherever (I have seen this done effectively several times).
3. Post a notice on niche forums.
4. Track the blogs you like via RSS and choose the posts you like most (several people do this).
5. Do a blog comments carnival. I take the more substantial comments that I leave on other people’s blogs, and I blog them into a carnival.
6. Post a notice on your own blog – that might be enough to get a flood of submissions.

BlogCarnival.com: This website has been around for a while, and lists hundreds or blog carnivals.

What I like about the site…

It is nicely automated. When you put in the URL of a blog post, much of the submission form is auto-filled.

Plenty of blogs in all sorts of niches, and since your posts will mostly be relevant to one niche all the time, and to most niches on occasion, this works well.

What I don’t like about the site….

Most of the carnivals listed no longer exist. At least there is a notice that the carnival does not exist, but still it does clog things up. I always sort the available blogs by “most recent” carnival, and don’t bother with ones that have not been kept up to date.

Several blogger I know who have used the site have complained that they don’t get the submissions people send. I know some go through, because I have had success, but I have no idea what submission success rate is.

Each carnival opens in the same window, so to submit to several, I need to manually open up several windows at a time.

BlogCarnivalHQ.com. In response to the submission problems at log Carnival, this site was set up by Tom Drake, a leading financial blogger (he also runs Fwisp, a growing social bookmarking site for finance bloggers).

What I like about the site…

Quick clicks to each blog, uncluttered by hundreds of no-longer active carnivals.

Great for finance articles.

Solid programming and a personal commitment by Tom Drake to keep it functioning properly.

What I don’t like about the site…

The site is still new, so other categories are pretty sparsely populated. (This is your chance to get your blog in on the ground floor.)

Each carnival opens in the same window, so to submit to several, I need to manually open up several windows at a time.

If you don’t want to run your own carnival, but you do want a post included in a carnival, there are three ways to find carnivals to submit to. One way is to search Google or Bing for carnivals or round-ups related to your niche. The other two ways are to search the two blog carnival websites I reviewed above.

 


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Business Blog Commenting Carnival #2

Monday, January 9th, 2012

Welcome to our second “Business Blog Commenting Carnival”, an irregular feature where I share with you some of the comments I left on great posts from other blogs.

I answered the question Who’s the Real Boss in Your Business?

I say it is the customers. “The Customer is Always Right.” If the customer needs something quickly, I work overtime. If customers change their taste or preferences, my business better change to meet their demands.

When you are an employee, you have only one customer. You call him “the boss” or “the employer”, but the fact is that you are selling him some combination of your time, your effort and your expertise.

When you own the business, you have many bosses or employers. You call them “the customers” or “the clients”.

At 5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012 Danielle McGraw suggests to “Take it offline”. My thoughts on this?…

Indeed, most online folks really don’t think about taking things offline. But imagine the power of leaving sticky notes all over in public places: “Free download – make money online”. Or imagine handing strangers in the mall a business card that says: “A penny for your thoughts” with a penny taped to it, and a subheading: “Comment on my blog at http…”

Roberta Budvietas wrote that Civility Is important to Business Success. I agreed…

Civility is just another word for respect, or at least for demonstrating respect. If you don’t demonstrate respect, why would anybody do business with you?

At The Mystery of SEO, I found myself speaking in quite a counter intuitive fashion…

Anthony, on the whole I agree with your approach. However, I will take issue with the web designer who rejects any client not interested in an SEO analysis. The vast majority of websites will never rank well for any search phrase worth speaking of. There are simply too many more websites than their are available search phrases, and too many websites that are already very strong in most of those search markets. And as much as it might seem contrarian for an SEO specialist to be saying this, there are so many moire awesome ways to find a website than through search engine rankings. Radio ads. Print ads. Sponsoring YouTube or offline video, pay-per-click ads , guest blogging…and so many more. Many B2B websites have a very small niche clientele that can be best reached through trade shows and trade publications. Thinking the world revolves around SEO is the myopic miscalculation fostered usually by SEO specialists; how unfortunate that a web designer has also been infected.

Ming Jong Tey wrote about a link wheel strategy that works. I suggested an upgrade to that strategy…

Yes, the typical link wheel has fallen out of favour with Google. But the newer version is a lot of work. Creating several unique articles just to get a single link (Yes, you can pay $5 or $10 to have some regurgitated baby food pounded into something that looks like words, but do you really think Google is stupider than the folks who write that crap?) So here is an alternative:

Create a good article on a Web 2.0 site. Submit it to a couple appropriate social bookmarking sites for the niche. Comment on a couple good blog posts in the niche, using the article URL as your “website”.

There you go. You have created great content, engaged with bloggers and given real link juice to your hub.

This is not a blog, but rather a forum thread that asked: “I just started working for a local law firm and Im new to SEO. Im helping out with the link building campaign. I wanted to get some advice on a good strategy for building white hat back links for a local law firm?”

I disagree that anything you do to build links violates Google’s TOS. Links represent to Google “votes” for your content. In other words, if you have content worth linking to, you should get links, because links are the natural extension of everything you do, online and offline.

1. Ask clients if they can place a little acknowledgement on their website, linking back to your website. “Thanks to LAW FIRM NAME for helping us get our paperwork in order and setting up our business. (Links are not just about Google – they are first and foremost about referral business).

2. You want you site to have great, informative content, not just sales pages (I know I don’t buy from people tryin g to push a sale down my throat). It could be tips on how to avoid whiplash or how to determine what is false advertising or anything else that relates to the areas of law you practice. Then tell the world. Should it out on Twitter and FaceBook, on StumbleUpon and Chime.in, on Tumblr and Squidoo. The more people who discover your great content, the more people will share it and in some cases those shares will bring you links and in others “social signals” that the search engines value. But best of all, again, they will bring you referral traffic.

 


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More on links from statistics websites

Monday, August 15th, 2011

A couple couple weeks ago, I wrote about links from statistics and valuation websites, and posed the question whether it is worthwhile paying five dollars to have one’s domain submitted to 5000 of them. You might want to read the post before continuing.

There was an interesting comment by Graeme, that said:

“Did you check how my of these sites already had a link to yours? If I search for any of my domain names I get lots of these that I have never asked to list me.”

This is a good question, but it is hardly the full question. Some of these sites have static pages, and might already be linking back to you. But many of these sites create the pages on request. You punch in a domain name, and they grab the information from authority stats sites like Alexa or Compete, or from search engines like Google or Baidu.

So in most cases, the answer is “no” – most of these sites were not already linking to the site I submitted.

But as I said, that is not really the full question.

Think about it for a moment.

Keep thinking…

Aha! That’s it. If the linking page exists only because I requested it, what happens when I leave? Does the page still exist? Or more to the point, is the page stored somewhere for the search engines to find it? Yeah, 280 links or so, but on pages that really exist? A few, perhaps, but not most.

So you probably think I am about to change my mind and poo-poo the $5.00 I spent on this? Not quite. You see, $5 for 100 or 300 or more links (we are not sure exactly how many, remember?) is actually a pretty good deal. Any professional SEO consultant knows how much time it can take and how many fails one has to go through building just a couple links. What if we could take the pages we created on the fly and freeze them in time? Or in space? Or in cyber space?

Here’s what you do:

  1. Check which of the pages actually have a live link to your domain.
  2. Save the list of those pages.
  3. Build links directly to those pages

How? Here are four ways, depending on your comfort level.

  • Create a page on your website just for “Hey, look who thinks they know what our website is worth”.
  • Use these URLs when making blog comments.
  • Include these URLs in article marketing and blog posting (The Free Traffic System is ideally set up for this.)
  • Try some social bookmarking; there are many minor social bookmarking sites that are not as particular as Digg and Reddit are.

When the links you create are spidered, the pages evaluating your domain “exist” for the search engines. Plus, they actually have some small amount of link juice, which probably places them in the top 1% of pages on the each site for link popularity. Remember that most of these pages link only to your website, not to 30 or 40 or 50 other websites on some link exchange page. The more link juice these pages get, the better for your website.

So, the big question I am sure you all want to know is whether there were actually any improvement in rankings as a result of this little experiment. Well, here are the results at Google, keeping in mind that no links have been built in to these pages.

Keyword One before: around #70 (I did not take an exact reading)
Keyword One after: #60 (a couple days ago, I saw this at #55)

Keyword Two before: around #70 (I did not take an exact reading)
Keyword Two after: #65 and #66

Keyword Three before: around #70 (I did not take an exact reading)
Keyword Three after: #59 and #60

So these readings are positive in that it appears the site climbed a bit for all three search terms, even adding an interior page to two of the searches. The movement, however, is not phenomenal and it is possible that it is explained by other factors. It will be interesting to see if there is further movement once some links are built into a few of these pages. I might just have to report back to you again…

 


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Links from statistics websites

Wednesday, July 27th, 2011

I saw a gig over on Fiverr that caught my eye.  For those of you who don’t know about Fiverr, it is where anyone can offer to do anything (almost) for five dollars.  It’s a bit like The Dollar Store of online services.  You can get some amazing deals on Fiverr – stuff you would expect to pay $25 for.  Or $50.  Or even $100.  You also get some blatant scams.

Some great deals.  Some rip-offs.  But either way, five dollars isn’t much.  Like I said, it’s like The Dollar Store.

The gig that caught my eye was:

I will submit your main domain URL to well over 5000 statistic sites. How This Works. I will submit your URL to various statistic sites. These give a value of your site/blog, and also provide a free link back to your site. My software sends your URL to over 5000 sites which gives you that many one way backlinks and Rapidly gets your site indexed by Google! I will send you a text doc to prove works done too. Order now and get indexed.

Anything that generates hundreds or thousands of links automatically can’t be particularly useful for a professional SEO campaign.  But it did occur to me that a few of these sites might be useful, and the links would most likely be either the domain (some with www, some with http, some with both, some with neither?) or the title tag, so not the usual keyword style links you see in blog comment spam and forum profile spam.  And not from the type of sites my clients would usually get links from, so perhaps it would add a nice little variety to a site’s link profile.

With low expectations and high curiosity, I laid down my five bucks.

OK, first off I must say that I did not check through the full list of 7861 entries (representing 36782 sites?  I think there was a typo), but with domain duplications taken into consideration,  it is still likely that the promised 5000+ were delivered).

The first thing I noticed were how many of the statistic sites were obviously scraping results from Google, Yahoo, Bing and most of all Baidu (If you think China wants to buy up all Western real estate, what does this say about China’s hunger for Internet property?).  To be expected, I suppose, but irrelevant to this review.

I checked through 3 dozen entries, being careful not to duplicate any sites.  I guess my first disappointment were how many came up dead (sites were for sale, 404 error pages, server would not connect, etc.) – nearly half.  But I suspect that for five bucks a gig, nobody will bother to check 5000 sites for deadwood (although, maybe the software should be set up to remove dead sites).

My second disappointment were how many of them did not link to the domain they were reviewing.  They tended mostly to link internally to other pages about the domain in an internal web of sorts.

Did the gig live up to the promise of “over 5000 sites which gives you that many one way backlinks”.  Not a chance.  One of the pages gave a NoFollow link.  Another gave a link from a secondary page (which might have been one of the 7861 entries that I did not check).  Although the sample size is too small for an accurate extrapolation 36 site, or less than one percent of the total – it implies that the site did get over 280 new backlinks, from new pages on established sites.  Even if I am off by 50%, that is still 140 links for $5, with at least a couple of the links probably reasonably good.

Five bucks for 140+ links that took me just a few minutes to order (and a couple hours to blog about, but that’s another story).  I would say that it is worth it.

But there was another residual benefit, too.  A few of the statistic sites (2, 3, 4? – I didn’t keep track)  linked to various authority profiles that link back to your domain.  For instance, a profile on Surcentro.net will not link to your website, but it will link to your profile at:

  • Alexa
  • WayBackMachine
  • Robtex

And each of these links back to your site.  So we can assume that at least another 140 links have been built to your domain’s profiles on authority statistics sites that already link to your site, and that is also a worthwhile.

Would I use this gig again? Yes. I wish more Fiverr gig sellers would cut the hyperbole and be more accurate about what they are offering.  But inaccuracy aside, I would call this gig a worthwhile addition to a comprehensive link-building campaign.

 


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Link Variety or Link Relevance?

Wednesday, June 15th, 2011

Over at WebProWorld this question caught my attention:

One of my ways of getting links for my sites is posting articles on blogs. I submit these articles to a site and they publish them on blogs relevant to these articles. So if I write an article about guitar playing, this article is published on blogs dealing with guitars/guitar lessons/ etc.

I have written a good amount of articles for my guitar site, and they are published on guitar blogs, I get a good few links that way, but they are coming from the same blogs. I was wondering, if I keep on doing this, would it be better, seo wise, to write less relevant articles, say about jazz music or something like that. That way I would be getting links from different blogs.

So my question is:
What is better, getting 50 links from 10 different blogs that are very relevant to my site, or getting 50 links from 50 different blogs that are less relevant to my site?

Here is my response, in a little more detail than I answered in the forum post itself:

I would take a 3-step approach. First, get good coverage in those blogs (and other websites) that are highly keyword relevant. Relevance is perhaps the most important factor for SEO. In this case, his main keyword was “guitars”.  He had submitted articles to all those blogs that were specifically about guitars.  In so doing, he had built up a strong message for the search engines that his guitar site is one that is respected by other sites in the niche.  That is a strong ranking signal.  He now has links at a number of “guitar” websites:

G G G G G G

 

Endorsed by guitarists.

 

But he has not sent a signal that his site is respected by others beyond his niche, but related enough that they really ought to know.

So step two is to submit his articles to websites that cover related topics, such as music in general, musical instruments in general, various forms of music, etc.  He could easily write articles about rock or country or some other types of music that involve guitars, for instance.  The search engines value keyword relevance, but they also value topical relevance (and don’t forget that many of these music sites will have the word “guitar” mentioned here and there.).

Plus, they value a wide variety of linking domains.  Getting a link on many music websites broadens the variety in his link profile, while solidifying the authority in his niche (because music, rock and country are still in his niche).  His link profile now looks more like:

G G G G G G

M M R M R M C M R M C C M M M C C M R C M C M M R M M M C

 

 

Now you’re endorsed by the whole band.

 

Now, on to step three.  Since one of the ranking signals the search engines look for is how widely popular a website is, find ways of writing about other topics that a more diverse blogging community will be interested in.  First define our target.  If you use the Free Traffic System, as I do (see my Free Traffic System review), you can search for blogs by keyword, and easily see which words bring up the most number of blogs, and even what types of topics they cover (some “music” blogs might only cover very specific niches, whereas others might cover anything music-related.) You can also use a Google or Bing search or search one of the larger blog directories. Let’s take a common example – there are a lot of MMO  (make money online) blogs out there.  OK.  How can you write an article about guitars that an MMO blog would want to publish?

Easy.  Prepare a video about guitars to post on YouTube in order to draw traffic to your site.  Next write an article about how you posted a video on YouTube to draw traffic to your guitar site.  Make sure to explain how you portrayed the guitars or how video is a great medium for showing off guitars – just to make sure your article about making money online is also an article about guitars.

So he should identify each target set of blogs and figure out what he can write about that will be about guitars (or whatever your main keyword is) but also about their niche.  All of a sudden, the link profile starts to look more like this:

G G G G G G

M M R M R M C M R M C C M M M C C M R C M C M M R M M M C

n y e d c g y o p s j q c x j d b i m l j e d s a r t h y u v q l o j y z h u y l p a s r c b v e q j h y t f v x s a k f d h u j m n r s w a g c e w b g k l u q i o v r s

 

Now the whole crowd is cheering for you!

 

Wow!  Let’s review what the search engines see when you follow this approach to link-building:

  1. Websites just like yours link to you.  That is an expert endorsement.
  2. Websites related to yours link to you.  Lot’s of them.  That is quite an impressive endorsement, too.
  3. Lots and lots of websites of all kinds link to you.  Your website is profoundly popular.  It must be good.

Now go out and show everybody what an amazing website you run.

 

 


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