After posting a somewhat unorthodox position against using the KEI formula for keyword research yesterday, I find myself posting another heretical position today…but this time with full backing from several well-placed SEO experts.
Rand Fishkin (and who is more respected than he?) recently posted My Advice on Google Sitemaps – Verify, but Don’t Submit . It’s a position similar to what I have also taken since Day One. I responded to his post, quoting from one of the many other SEO experts who got there before I did (so I took some time off on a Sunday for a change!).
If you’re in too much of a rush to head over there, here is what I posted in response at Rand’s blog…
“I always tell clients that if their site is built correctly, they don’t need to submit a sitemap. I’ve also never submitted a sitemap for any of my own sites”
Sugarrae’s comments reflect my own. Getting hundreds of extra pages listed is of little value anyway if they don’t a) carry enough weight to rank or b) provide sufficient link-juice to help other pages rank.
Like PageRank, SiteMaps is a gimmick. If you find a use for it, so be it, but I haven’t found a use yet.