A couple days ago I wrote about how blogs are good for SEO. Today, I would like to offer one additional reason.
RSS helps your SEO efforts in two ways. First, you can submit your feed to RSS-specific directories, and that of course brings a number of links to yet another page on your domain. That is good, especially for a new website that lacks the credibility to be referenced in blogs and portals, and lacks the link-juice most link-exchange partners seek. One caveat is that some RSS directories will accept only tried and true feeds, so you might have to go back a year later when you have proven yourself.
In addition to the link-juice that RSS offers, if your content is good and you take your blog seriously, those RSS directories should generate traffic. The number of people who take advantage of RSS feeds is small, but these are Internet diehards. These are people with voracious appetites for information and are more likely to buy over the Internet than the typical surfer. Many of them are bloggers themselves who use RSS as a means of gathering research and ideas quicker than by surfing. Exposing your blog feed to them is a great way to build the best links of all – natural ones that your website earns because of its superior content.
Content alone won’t win the SEO battle. But content publicized can. And RSS is a means of publicizing.
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