David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘blogging’ Category

Blog advertising

Friday, April 13th, 2007

You might have noticed that we have a new page listed at the top called “blog advertising”.  Yes, we do accept advertising or sponsored posts, and we have set up very specific guidelines to avoid potential conflicts of interest, including transparency, relevance and freedom to say “this website simply does not deliver”.

In preparing to accept advertising, I did some research on what others are doing.  Tim Nash recently made a similar decision to mine, and given that he is a well-respected contributor at Webdigity, one of the more interesting forums around, I asked him if he would be willing to be a guest blogger and share his thoughts on paid blog posts.  What follows is his commentary…

I’m a blogger not a journalist!
 

Once upon a time I started a website it had a single page about me, these days I run several websites participate on 2 blogs regularly and guest blog on numerous others. I spend 60 hours a week working on the web one way or another. Why am I telling you this? Well in all those hours across all those sites I see reviews and I meet people and products and I think cool I will write about that, 90% of the time I don’t but occasionally I get beyond the first few lines. So when some one turns up and offers you a few dollars to write a review about their site or product are you going to say no?
 

I consider myself to be an ethical blogger in that I always declare when a post is paid for I only accept “jobs” where they are after my honest review. In many ways I consider myself simply being given a nudge out of the door of course I can already hear the screams from the anti paid per post lobby.
 

“The PayPerPost model brings up memories of payola in the music industry, something the FCC and state attorney generals are still trying to eliminate or control. Given the distributed and unlicensed nature of the blogosphere, controlling payoffs to bloggers will be exponentially more difficult.”
Tech Crunch – http://www.techcrunch.com/2006/10/12/the-payperpost-virus-spreads/
 

This is one of the biggest arguments against pay per post — are you being bribed and if so does it matter? If a journalist on a big paper was found to be on the pay of a company how would we react, outrage, anger certainly the end of their career, but why?
 

It’s down to trust and authority we believe our newspapers to be independent of such things this is of course not true but perception is everything. The journalist may never write a positive review about the company but we perceive our trust has been breached we have been let down.
 

But I’m a blogger! I write in my spare time and if some one says here some money to write about xxx then sure I will write about it. If you don’t like it don’t read it! The problem comes when the personal integrity of the blogger is breached which is summed up nicely by Stuntdubl
 

“If everybody writes positive reviews of CRAP – it’s a surefire way for the whole idea to suck. It’s not a surprise that people will accept money to write reviews or analysis – the big question will be HOW MUCH it costs for a review. “
Stuntdubl http://www.stuntdubl.com/2006/11/10/reviewme-2/
 

Here it is laid out on a plate If I accept $30 for an impartial review that’s cool what if I’m given $500 or $1000 can I really remain impartial when offered larger sums of money; I’ll let you know
 

Advice for Bloggers
So here some advice if you’re going to try Pay per post or similar.

  • Set up a disclaimer page discuss which services you use
  • Offer a way to view the site without PPP
  • Make PPP very clear and obvious (I use the tag PPP plus disclaimer)
  • Try to make your posts interesting and on topic, just because its paid for doesn’t mean it can’t be part of your normal blogging cycle.

 

A final cautioning word of warning, some search engines believe Paid links should not be allowed and to steps to prevent these links and pages appearing in the index  Grey Wolf has a great post on this; so is paid per post worth it?
http://www.wolf-howl.com/seo/googles-policy-on-no-follow-and-reviews-is-hypocritical-and-wrong/
 

 

About Me
Tim Nash is a reputation management consultant, co-founder and primary consultant for Venture Skills, a “New media” IT company which specialises in search engine optimisation, reputation management, and technical side of online marketing. When not working at Venture Skills, posting site reviews on forums he can be found teaching at a local university where he lecturers in Search Engine Optimisation and Information Retrieval.
 

http://www.timnash.me.uk
http://ventureskills.wordpress.com
 

 

 


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BegForPost :: Why pay per post when you can beg?

Wednesday, March 28th, 2007

This is a totally new, humorous and deadly serious Internet marketing concept: BegForPost :: Why pay per post when you can beg? It’s a marketplace for those who want blog exposure and those interested in giving blog exposure.  It is being reported in places like TechCrunch as an alternative to “the ethically questionable PayPerPost service that allows advertisers to pay bloggers to write about their products”.  (That’s a debate for another day.)

One of the toughest problems when promoting one’s website to bloggers is finding the right ones…not just those who might be interested because they are in your niche, but those who actually are interested because they want to receive your PR material.  Those adventuresome website marketers who take on that challenge waste a lot of time sending emails and filling in comments forms to bloggers who have no interest, who in turn waste a lot of time reading and deleting unwanted messages.

BegForPost is a start, but it needs something more.  It needs a way for bloggers to search for webmasters who are interested in getting exposure on a topic (for guest blogs, joint ventures, free samples, etc.)  It needs a way for webmasters to search for bloggers in their niche who are interested in listening.

I just took BegForPost for a spin.  I had no way to know which blog to target, so I looked at whom others were targeting, picked one, and begged for a post on behalf of a client.  My begging is at this point in the hands of a moderator.  But how do I know if the target blogger wants to hear from my client.   

This is a cool idea, but it needs a little more sophistication before it is likely to be genuinely useful.  However, I will report back if my test drive ends up bearing fruit.  If not, I might try again with another client. 

 

 

 


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SEO for Reputation Management: Part III

Monday, February 19th, 2007

Yikes! It’s been two weeks since I posted SEO for Reputation Management: Part II.  So your patience has earned you a good post.

In SEO for Reputation Management: Part I, we made the strategic decisions of what Amanda wanted people toi see when they Search Google or Yahoo for her name.  In Part II, we took inventory of what is already on the Information Highway that she can use to that end.

Now it’s time to put together the plan. Time has slipped through my fingers, and Amanda (not her real name, remember?) has already begun implementing some of the plan.  At the end of this post, I’ll share with you her interim results.

I won’t go through all the details, but some of the major recommendations were…

1. Her blog was being used very, very sporadically.  More frequent posts, occasionally speaking in the third person, would help (I probably should mention that this is David Leonhardt’s blog in every post and put my name in the Blog Title above as Amanda does, but I never put together a reputation management plan for myself!).  In fact, I recommended a post about herself, something I should do one of these days, too. This should secure a second listing in Google’s top 10 for her blog.

2. She owns the domain of her name, but it points to her blog.  I recommended developing her domain to include certain content that would help her get double listings Google’s top 10 for her name.

3. I suggested ways to make her two blogger profiles work to her advantage.

4. I suggested ways to boost the rankings also of a few of the various places where she has articles right now (or then) on the Internet.

5. I suggested a few places where she could build a good reputation directly, that could also rank highly in the search engines or support the rankings of her other pages.  For instance, I pointed out my pages at MySpace, Zaadz, Squidoo, MyBlogLog and TagWorld.  I haven’t done near enough with any of these, mind you, but I will.  Honest.

6. I also recommended a multi-faceted linking campaign, geared to the various types of pages Amanda was trying to boost in the rankings.

SEO Reputation Management Plan Progress report.

On Google’s top 10 right now…

1.  Amanda’s Blogger profile.  She has another Blogger profile, but it has not been worked on yet and it is not ranking.

2. Her blog.  She has been doing more posts, but not yet what is needed for a second page to rank.  I have offered some additional details.

3. One of the pages I mentioned in item #4 above.

4. and 5. A new appearance by another offensive blogger, posted two years ago. How these two postings got up in the rankings is anybody’s guess, but it is likely the result of something that happened sitewide (as opposed to something related to these two specific posts).  As the linking campaign kicks in, the two offensive posts should sink.

6. Amanda’s MySpace profile.  More can be done to make this a double listing.  Possibly.

7. Amanda’s under construction and 99% unoptimized site on her own-name domain.  When the site is finished, there should be two pages from this domain in the top 10.

8. and 9. Two more of the pages I mentioned in item #4 above.

10. Amanda’s MySpace page. More can be done to make this a double listing.  Definitely.  I’ve made some additional suggestions.

So there you have it.  Some promising interim results.  One can do much to manage one’s reputation using sound, responsible SEO techniques.

 

 

 

 

 


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This Blog Uses The DoFollow PlugIn

Thursday, February 15th, 2007

I love Loren Baker’s post on 13 Reasons Why NoFollow Tags Suck.  It goes right in line with my thinking when I posted the comments about Wikipedia and the NoFollow attribute, and the experiment to test the NoFollow attribute, with no stop-the-presses-results

I have said this many times before…the World Wide Web (www) works when linking is encouraged.  The Only One Orphan (ooo) works when linking is discouraged. Thanks to Loren for showing me the DoFollow WordPress Plugin.  If you post a comment here, you can be sure there will be no NoFollow attribute on your link.  

UPDATE February 2009: We have switched to the No Follow Free plugin, which seems to work better with the Intense Debate Plugin.  We have set the threshold at 5 comments.  So if you have commented more than five times, the DoFollow kckjs in…and no, firing off five quick comments all at one does not count.  This is a fully moderated blog.

 


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MyBlogLog Face Ads

Tuesday, February 6th, 2007

This blog has been featured at MyBlogLog Face Ads as of a few hours ago (just checked my emails).  I know fame is fleeting and that my mug will soon fade, pushed aside by fresh faces, but I thought I would let you know that the post that was good enough to convince the MyBlogLog folks to put up with my face on their Face Ads page is the SEO for Reputation Management: Part II post of yesterday.

Now that I think of it, it’s ironic that I get a face link for a post about reputation management!

 


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Blogger: User Profile: David Leonhardt

Saturday, February 3rd, 2007

Just for fun, it occurred to me that I have a profile over at Blogger.com, even though my own blog is hosted here.

 Blogger: User Profile: David Leonhardt

 


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Fuelmyblog – The Great Wall of Blogs

Thursday, February 1st, 2007

Where can you find the most blogs all on one page (actually on five theme-based pages)?  Fuelmyblog – The Great Wall of Blogs lists 625 blogs per page.  Each one is displayed with an Avatar.  All you have to do is scroll over the Avatar to find view the details.

Suppose you have a web page that could be of interest to any food-related blogger.  All you have to do is keep scrolling across until you find such a blog.  You don’t have to click from page to page.  This makes it easy.

The link above is the page where you will find this blog (top row, 7th from the corner, The Happy Guy Marketing logo)

My weekly happiness blog is also listed. Look for the happy face near the upper left corner.

At this point I see that the home page is full, and the other four pages are filling fast, so if you own a blog, get in there now.  From an SEO perspective, the links are redirects, so they might not bring any “link juice”, but I am one of those who think that Google reads more than it lets on.  In any event, it takes very little time to post a blog, and I am sure that most bloggers will increase their readership over time as word gets out.

 

 


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Tags Tags Tags

Wednesday, January 24th, 2007

Andy beard just wrote a great blog post on tags and how multiple tags can help get a blog better search engine rankings for a wider variety of search terms, and therefore of course a wider variety of potential readers.  The strategy: tag everything in site.

I commented with reservations, but I am intrigued and at the risk of making my tag list unwieldy, I am going to start applying Andy’s strategy, beginning with this post.  (Don’t worry, I won’t overdo it; you’ll never see a tag list longer than a post, even if I try keeping my posts short.)

 


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MyBlogLog

Monday, January 22nd, 2007

Always on the lookout for cool and useful new social networks, I signed up for a MyBlogLog acount, recommended by several people at WebProWorld.  If you join up, please make me a contact of yours and we can follow each other around, share information and be successful together.

 


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The unsuspecting blogger

Friday, January 12th, 2007

I was listening to Andrée-Anne talking on Radio Canada about her blog, la Celibataire Urbaine yesterday.  She really was just writing a journal for some friends, and suddenly people were writing her and she set up an official blog and has 1000 daily readers and now writes a newspaper column, too.   

Blogging is a powerful medium, and it can catch anyone by surprise.  The moral of the story is to write interesting posts, and you just might end up with a very viral marketing tool. 

 


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