David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for the ‘blogging’ Category

Why blogs are good for SEO

Monday, May 5th, 2008

Just a few reasons why a blog is a great tool for SEO.

  • Fresh content – the search engines love that.
  • Growing website – the search engines love that, too.
  • Multiple variations of keywords to attract highly-targeted long-tale searchers.
  • Highly relevant pages from which to link into the main pages of your website.
  • Keeps you in touch with your topic, not just the technicalities of SEO.
  • You can submit your blog to blog-specific directories, providing extra link love.
  • You can easily trade content, not just links.
  • Assuming you can generate even a modest amount of traffic for your blog, you can get links to individual posts through social bookmarking (especially if you have a tool like TheBookmarketer at the bottom of each post, as I do).
  • Blog open doors to real-people networking on the Internet, and that is always helpful when it comes to link-building and other forms of collaboration, such as blogrolls and webrings.

There are probably a few dozen more reasons why blogs are good for SEO, so why not post your favorite reasons in the comments section below?

 


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Deep Links in Bloggeries

Thursday, April 10th, 2008

With all the tempting examples of silly things we see on the Internet, not to mention pure stupidity, it is sometimes easy to overlook those who do things right.  Such an example is Bloggeries Blog Directory .  This is a mid-priced paid directory specifically for blogs.

First, they give you a link in the category listings, as 99% of directories do.

Then, they give you a details page, which maybe about 2% of directories do.  This is nice, because it is a page that is totally optimized for your website.  If the page has any link juice at all, it is a good page to have a link from.  This blog is listed here: David Leonhardt’s SEO Marketing Express.

Third, they offer deep links.  Now you have surely heard me expound upon the benefits of deep linking.  Directories I am involved with, such as WV Travel and DevDream, not only feature listings on multiple pages, but also include the option of up to three deep links for each listing.  Well, Bloggeries have outdone me on this.  Look at our listing again, and you will see they offer three deep links, and they also include links to our most recent posts across the middle of the page, thanks to the magic of RSS.

On top of that, they have a forum that is quite busy and one incentive to participate is that they provide backlinks in your signature line plus a link to the post you wrote (which is a great enticement for people to visit your blog, so write provocative titles!)

This really was not intended to be a review of Bloggeries, as much as another chance to talk about deep links.  But I suppose plans change.  :-)

 


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I’ve blogged about you!

Saturday, September 8th, 2007

Check out my MySpace blog today at http://blog.myspace.com/happiness_book .  I’ve blogged about YOU.  ;-)

 


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Blog traffic explosions

Friday, September 7th, 2007

Once upon a time, everyone wanted to get into the New York Times.  Today, popular blogs carry the same weight.  They can send a ton of traffic to a website they link to.

Then, with all those readers, some will also blog about the topic, sending a second wave of traffic.  And the permanent links at all these blogs help send more Google and Yahoo traffic for months to come.  Assuming the traffic converts, mentions in http://www.boingboing.net or http://www.perezhilton.com/  can result in overwhelming success. 

Imagine a 4,891% increase in traffic from one Sunday to the next!  That’s what happened not long ago when one of my clients got blogged by a top blogger (I wish I could take the credit, but this happened totally organically, which means that all the efforts of both my client and me to publicize his site opened the door indirectly, and the blogger found the information we have been publicizing ).

Remember how we always hear that content is king…then spend all day begging, buying or bartering links?  Well, it’s a lot easier to get links if you have something free and worthwhile – good content. 

Think of the Internet as a trade fair.  Ever notice how even a non-starter can hook participants into the sales process by offering a free, unique-looking give-away?So spend a little time at http://www.boingboing.net and ask yourself,, “What could I post on my site that would be worthy of a mention here?”  When it comes to content, if it’s good enough for Boing Boing, it will be good enough for anybody.

 


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Blog Optimization – Contextual Related Posts

Friday, August 31st, 2007

I just added a plugin to this blog.  It’s great for users and it’s great for SEO.  The  Contextual Related Posts Plugin adds to the bottom of this post a list of related posts based on the content of the post.  If you are reading thsi on a page that incldues other posts, click on the title of the post to go to its own page.

For readers, this is handy, because they can quickly read more on the same topic.

For SEO, this is handy because it creates automatic links between similar relevant content.  This is definitely a tool every blogger who wants to rank well should install. 

And by the way…a blog is increasingly something that every website should have.

 


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Human Face of Web Design

Wednesday, July 25th, 2007

Even when one is on vacation, one never seems to be able to escape work.  A case in point is when I had the chance to catch up with an old friend , Karen Hegmann, and we discovered that we are each writing our own marketing blogs.  Hers is Narrative Assets, about — wait for it — marketing.

Of course, I had to check it out and right away noticed this posting about The Human Face of Web Design , which begins with: When I walk into a store, I’m usually there for one of several reasons: 1) I know exactly what I’m looking for 2) I have an idea what I’m looking for, but need more information to make my decision and 3) I have no idea what I’m looking for and just want to browse.  

You can probably guess the rest, and if not, you can read it.  But I did want to share with you this question: is your website designed so that everybody can easily get what they need?  Even those people with no idea if they even want to make a purchase?  Even those who know exactly what they want?

(As an aside, that evening I discovered that Toronto’s Pickle Barrel restaurant, a dive we would often avoid when living a couple blocks away, is now one fancy place to eat, with a really spiffed up menu.  Sadly, two days later we discovered that my favorite Mr. Green Jeans has gutted its menu and taken all life out of the decor in what we were told was a TV broadcast makeover.  Oh well, win some, lose some.)

 


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Managing an X-rated reputation

Wednesday, July 11th, 2007

First, this post is not what you think it it.  By the way, just what do you think it is?

This post os about My Aunt Is Hot, a blog with a stated purpose to manage the reputation of the blogger’s family name.  It seems that his “aunt” stole his name (Ziering) and he wants it back: www.MyAuntIsHot.com – Because Ziering on Google doesn’t have to be porno.

It’s actually a story worth reading.  However, I did a Google search for Ziering and so far the aunt is still hot and the blog is not.  It looks like Mr Ziering could use a fair amount of SEO to reach his stated goals.  In the meantime, at least he is having fun with the concept…and I like that.

 


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New Look for the Blog

Wednesday, May 23rd, 2007

You might have noticed a new look for the blog, building on the design of the rest of the site (but more bloggy, less commercial).

You might also have noticed that we are also offering preview snapshots of  and links within the blog posts.  This is cool, although they don’t always work.  There is also the MyBlogLog widget on the upper left side, showing you  your very own face (if you happen to be logged in to your MyBlogLog account when you come a-callin’).

 


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Self-serve blog links

Thursday, May 17th, 2007

Rick Hendershot, a fellow Canadian has come up with an interesting idea…not just because it is new and innovative, not just because he’s Canadian, not just because it’s a really useful idea, but also because it is something I had thought of earlier (same concept, different business model) but have been too busy to give it any serious thought.

You will find Rick’s self-serve blogging service Linknet2 an attractive alternative to the pay-per-post model, where you have to wait for someone to jump on your opportunity.  Unlike the pay-per-post model, you have very little control over the content and the link text, and even the number of links you garner.  So you control boith your reputation management and your SEO.  This is a great way to build those elusive deep links.

Self-serve blogging means that you write the post, you insert the links, etc.  Right now he has 13 blogs going as part of his system, but he soon will have more.   The key to how valuable this will be is whether he can keep the quality of postings high and get inbound link juice to each of the blogs. We’ll check in again to see how this new service is doing.

 


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Web 2.0 or Web 1.1

Wednesday, April 25th, 2007

With all the talk about Web 2.0, it was refreshing to read a little bit about “What happened to Web 1.0?” (Dead link removed) . I have a theory, some wise guy coined “Web 2.0″, possibly even some wise guy that I admire, as the new interactive Web. 

Everybody thought this was a really cool idea, because there was certainly no interactivity on the thousands of forums, the hundreds of thousand guest books, the blogs that actually preceeded Web 2.0 and all the article submitted to article directories.  And I am sure there was no interactivity whatsoever in all the newsgroups and feedback forms online, nor the javascript feeds that predated RSS.

I’m not sure we really have Web 2.0, as much as Web 1.1 . 

What?  Me?  Sarcastic?  Naw… 

ADDENDUM:

I should have mentioned above Yahoo! Groups, which have been around for at least six years, and I also recall when I first released my book Climb Your Stairway to Heaven: the 9 habits of maximum happiness, I remember setting up my own pages at Author’s Den, Published.com and many other places that gave people free reign over creating content on their websites.

 

 


 

 


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