David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Archive for the ‘blogging’ Category

The Bookmarketer adds Tipd, Plugim, Plime

Thursday, March 5th, 2009

Financial bloggers finally have a social bookmarking tool that includes Tipd.com, the niche social bookmarking website for financial news. Now there are five excellent reasons to add The Bookmarketer to your blog:

The BookMarketer<br />Free bookmarketing power tool

1. It is the most up-to-date social bookmarking service, including emerging social bookmarking websites such as Tipd, Plime, Plugim, Shoutwire, Stumpedia, Socialogs, PostOnFire and Jamespot. (I am user “amabaie” at all of these; come be my friend.)

2. It is the least out-of-date social bookmarking service. Many others still have Spurl, which discontinued public services a year ago, and Magnolia, which folded earlier this year.

3. It displays more popular social bookmarking icons on your blog post, increasing the likelihood your readers will use it and bookmark your posts.

4. Finacial bloggers finally have a social bookmarking tool that included Tipd.

5. Canadian bloggers finally have a tool that includes Zoomit Canada.

The Bookmarketer is a free social bookmarking service to help increase the readership of your blog or website, and increase the links you attract from other websites. Just cut-and-paste the code, and off you go. Toy can see The Bookmarketer in action at the bottom of this post.

 


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Memes for linkbuilding

Tuesday, February 10th, 2009

I’ve been tagged in a meme.  I think I was tagged sometime a ago in one, but this time I’m paying attention for a few reasons:

  1. It’s a good chance to tell you about the linking benefits of participating in memes.
  2. I was tagged by SEOAly (Alysson Fergusson), the Sunshine of Twitter
  3. SEOAly might get to go free to the IM Spring Break conference (and surely bring back some great notes for me, since I don’t have time to attend)

The concept of a meme is quite simple.  At heart it’s a tag-you’re-it game, where one blogger “tags” several others by linking to them.  Their role then is to link back to the person who tagged them, and then tag additional bloggers.  If you can visualize the linking diagram, you can see the benefits this brings to your blog and to the blogs of your friends and associates. 

If a large part of SEO is making your website well-connected across the Internet, a meme helps establish the community of like websites.

So to participate in this meme, I am supposed to link back to SEOAly, link to the IM Spring Break meme page, list 7 things you expect to happen at IM Spring Break, then tag as many people as possible.  (I will cheat on that last one; I’ll tag just a few people who have been readers of this blog whom I think might not yet have been tagged by someone else.)

What will happen at IM Spring Break.

  1. I will miss 100% of the sessions, because I’ll be back home working for my clients.
  2. I will miss Chris Winfield’s insightful presentation, but I will get to contribute to it when he seeks input via Twitter as he did for his Lawyers on Twitter presentation last month.
  3. Several words that I can’t repeat here, in case my kids ever read this, will punctuate an equally insightful presentation by Sugarrae Hoffman.
  4. Jordan Kasteler aka Utah SEO Pro will get even with the IM Spring Break organizers by going 100% dry all conference.
  5. SEOAly will attend, thanks in part to this blog post.
  6. SEOAly will bring back notes for everyone she tagged.
  7. I will run out of ideas before I get to #7.

So, let’s tag Wilson Raynopss, Peter Lee, Mr Javo, Communibus and Barry Welford just for fun.

Is a meme a good way for you to spread the word, too?

 


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Map of Our Visitors

Friday, January 30th, 2009

One of the most amazing things about the Internet is that it brings the world together.  For instance, this website brings visitors from all over the world (which is a great thing for someone like me, who enjoys multilingual SEO).  However, I do not often see a website demonstrating how broad its reach is. 

Many websites feature language and currency options, and a few show testimonials from a variety of locations.  And occasionally I have seen a map widget that shows red dots where visitors come from.  But surprisingly, I have never seen a blogger share with his readers where the other readers come from.  Given that blogging is a conversational format, I would think this would be a natural.

Below is a map of where our visitors come from.  This was cut and pasted directly from Google Analytics, so it’s easy to do.  Just for the record, this does not include blog traffic.  A couple days ago I realized that I do not have Google Analytics tracking on the blog, just on the main website.  I have corrected that, but for now this is where our website visitors come from.  It’s pretty impressive when you think that people from almost everywhere outside of the Sahara have been on the website in the past month.

 

By the way, if we go back a year, most of the yellow spaces turn green, with a handful each from Bolivia, Mongolia and Paraguay and even a couple from Afghanistan and Papua New Guinea.

If you run a blog, why not write a post like this, sharing with your readers where their fellow readers come from.  Help bring the world just a little closer together.

 


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My Top SEO Blog Posts of 2008

Wednesday, December 31st, 2008

Just for fun, I went back through 2008 to see if I could narrow down the top 10 best blog posts I published during the year. It’s amazing how much writing a person can do in one year. I looked for those posts that are the most substantial and useful, and hopefully will stand the test of time.

It was not easy to choose just ten, but the following are my top 10 picks, in reverse order by date:

1. Bounce Rate SEO Fallacies
Regular readers might be getting tired of hearing from me on this topic by now, so I will simply say that this story already continues in two posts I have made in the past 24 hours, and this post spurred a debate at Sphinn

2. Website Optimization for Telephone Leads
This post is one that fills a pretty unique niche. In fact, I don’t think I have seen a handful of blog posts or articles in my life linking SEO and telephone leads. This is a very practical how-to post.

3. You Need Sucky Links
I get tired of all the emphasis on PageRank and how some website owners try to avoid getting sucky links. I don’t mean links from really bad neighborhoods, just low quality links that don’t count for much. But these are pretty important, nonetheless. Read the post to find out why.

4. Offline Links Count, Too
Folks in the online world tend to forget that there is a real world out there, and “links” in the real world can do wonders for one’s business.

5. Earlybird Link-building
File this one under “advanced SEO tactics”. Why wait until your website is completely developed and launched to start building your links? Give the search engines a taste of what will be on your site before it actually is. This is another how-to post, which drew a pretty good discussion.

6. How to get More Value from Your SEO Consultant
This is the one “SEO business” post I selected for the top 10 of 2008. It is important not to lose site of the client-consultant relationship.

7. New Google Rank-check Tool Is Released
Call the title a spoof or a prank, but topic is some seriously good advice for the search engines.

8. Why Blogs Are Good for SEO
Prospective clients almost always get this piece of free advice: “Get a blog.” This is one post that I expect to be just as valid in 2012 as it is today … and that’s an eternity in SEO.

9. Yahoo Violating Nofollow Attribute
I chose this post because it seems even truer today than it did back then. In fact, just prior to Christmas, I found several new batches of “nofollow” backlinks showing up in Yahoo. It might be that PageRank is not passed along through “nofollow” links, but I am pretty sure they count for quite a bit. Although best practice is to make sure I get nofollow-free links for my clients, I jump at good nofollow links, too.

10. Link Exchanges: It’s Not the Size of the PR but How You Use It
If you love that pesky little green bar on the Google Toolbar, don’t read this post; it will only irritate you. For newbies, a welcome to a sneak peak at how this SEO specialist evaluates possible link exchanges.

So that’s it. A whole year of SEO advice condensed into a single post. If you like any of these posts, please Sphinn them or Digg them of Mixx them or Stumble them so that others might enjoy them, too.

Happy 2009!

 


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Intense Debate Plugin

Friday, December 12th, 2008

Regular readers might notice something different on this blog. If you are the first to read this post, you will have to go to an older post to view it. It’s called the Intense Debate Plugin for WordPress. It offers some really cool features that this blog did not have before:

Sadly, when I first installed it, the plugin nixed my WYSWYG editor, until we could load the new WordPress 2.7.  It looks like any comments posted in those few days between initial installation and making it work have been lost.  I am still trying to recoup them, but it doesn’t look good.

 


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Like Digg, but “Canadianer” – Zoomit Canada

Tuesday, November 11th, 2008

To all those Canadians on social bookmarking websites like Digg and Reddit who were wondering, “Will I ever see a Canadian story make it to the home page?”…

…well, the answer is yes!  In fact, if you rush over right now to Zoomit Canada, you find nothing but Canadian stories on the home page.  That’s because Zoomit Canada is the social bookmarking website made for Canadians:  ”Canada’s News, Chosen By You.” 

And if you’re not Canadian, here’s your chance to do all your Canadian friends a favor.  let them know that they can…

  • submit Canadian stories to Zoomit Canada .
  • vote for their favorite stories (actually, it’s spelled “favourite” in Canada)
  • comment on stories to share their opinion.

Like Digg, it’s free.  Unlike Digg, you are welcome to submit your own blog post…so long as it, you or your blog is Canadian, of course.

 


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Bloggeries Contest

Tuesday, October 14th, 2008

There is a really cool contest happening over at Bloggeries forum, and not just because you can win an Ipod Nano 8GB.  It seems that Rob is trying to brand his service in the same way the Kleenex has been branded.  No matter what grand of “facial tissue” you have on hand, let’s face it, you call it a Kleenex. 

Rob wants you to do the same thing with “bloggeries”.  Every time you publish a blog post…oops, I mean a “bloggery”, he wants you to use that term.  If enough people start referring to their posts as bloggeries, his Bloggeries.com forum, directory and other services will get a massive branding boost.  People on the Internet do not think enough about branding, so this is a superb contest — probably the freshest idea I have seen in a while, and one I am already thinking how I could apply to some of my own ventures.

By the way, although I am a member of Bloggeries and occasionally stop in on the forum, I am busy and I would have missed this if I was not following Rob on Twitter.  I am sold – Twitter is great.  You can follow me at  http://twitter.com/amabaie .

P.S.: I just ran this bloggery through a Microsoft spell-check and it seems they haven’t caught on yet.  Rob, better get in touch with the folks at Microsoft.

 


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Making Your Blog a Destination in Your Niche

Friday, July 18th, 2008

One of my clients wants to create a blog that will really stand out in her niche and become a destination.  She asked for a few tips, so here is what I suggested: 

1. Unique topic - anything that people have not heard before, surprises or even shocks, cuts through the clutter and gives practical advice (where people usually find a 20  minute speech), or is edgy or controversial. 

2. Participation via comments – invite participation and get people returning. Although my blog is almost a hobby (when pressed for time, client work comes first, so sometimes I go as much as a month between posts), I have done three things technically that have increased participation: 1) I made it a do-follow blog, so more people come to comment on it, making it a more happening place.  2) I am trying to respond to comments with follow-up comments, for the same result. 3) My WordPress sends me two notices, one when a comment is posted for me to moderate, and a second when the comment goes live.  To this second email, I respond with a note like this:

I approved your comment, so please don’t forget to social bookmark the post.  Because mine is a DoFollow blog, your website will benefit from the SEO-friendly link.  It is therefore to your advantage to give this page some link juice by social bookmarking it.  You will see at the bottom of the post some icons for one-click social bookmarking:
http://www.seo-writer.com/blog/2008/05/05/why-blogs-are-good-for-seo
 
Or it would be even better if you could share some of my ramblings with your readers by blogging about them and linking back to the original posts.  :-)

This has gotten me some social bookmarks and also has lead to a few other link exchanges. 

3. Social bookmarking – I have a free script for that at http://www.seo-writer.com/tools/bookmarker.php 

4. Building big communities at MyBlogLog.com, BlogCatalog.com, SpicyPage.com, and probably a few others.  There probably is a good way to promote it also through article directory communities such as EzineArticles.com .

5. Guest post exchanges can be good, bringing new perspectives to your blog and reaching out to the audiences of other blogs.

6. Posting really insightful comments on well-read blogs can also lead to others following your link — but you have to get there early, before the crowds have come and gone.

7. I have found that just visiting blogs listed at MyBlogLog has resulted in the bloggers visiting my blogs.  A lot of bloggers watch for a new face to show up on their widget, and they visit the blogs in return.  If you have great content, they’ll be back.

 


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DoFollow Blogs

Saturday, May 10th, 2008

Hot on the heels of writing again about the NoFollow attribute, I though I would also write again about the DoFollow plugin.  Here is a list of blogs that have installed some form of DoFollow feature.  This list will be updated so that new DoFollow blogs can be added over time.

Due to a Script Failure, this list is no longer available

You might also want to list your blog at what is probably the most effective blog directory, at least from an SEO perspective. Bloggeries offers a listing not just for your home page, but also to the five most recent posts…helping drive traffic. This is not a free directory, but the price is well worth it. My blogs are all listed there. Submit your blog to the Bloggeries Directory.

 


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NoFollow “Neutered” Links On Wikipedia Are Now Pink!

Friday, May 9th, 2008

It was not all that long ago that I wrote how Wikipedia should be spanked for using the NoFollow attribute on all external links. 

NOFOLLOW BACKGROUND

Just by way of history, NoFollow is an attribute the search engines approved to help combat blog comment link spam.  The problem was that so many bloggers were too lazy to moderate comments, that tons of spammy links were being created in blog comments around the world and this was skewing search engine results.  NoFollow neuters any link it is applied to, so bloggers were encouraged to place it on any links they could not vouch for. 

So many blogging programs made NoFollow the default setting for external links.  For instance, this blog uses WordPress, and I had to apply the DoFollow plugin to un-neuter comment links.  Most bloggers have no clue about this and unwittingly act as agents of Web neutering.

However, the opposite problem has since happened, that billions of legitimate links have the NoFollow attribute applied to them, since most bloggers are not even aware of the NoFollow attribute.  And then Wikipedia, one of the top authorities who weighs its external links more carefully than anyone, applied the NoFollow attribute to all external links.  Arguably, by removing the most carefully scrutinized links on the Internet from the search engine algorithms, Wikipedia has skewed the search results as much as any spammy blackhat SEO tactic ever could.

And I still say they should be spanked.  :)

FIREFOX PLUGIN

Now you can easily see NoFollow links, whether created by laziness, unawareness or nastiness.  This is very helpful when deciding the SEO value of any participation on the Web.  Needless to say, SEO is a factor in much of what I do online, so these tips can come in handy. In fact there are two ways, one of which worked on my computer and one of which did not.  Both require FireFox, which is a very handy browser for SEO work.

The first way is by a handy little hack, which has worked for a lot of people, but for some reason it does not like me.  The hack is good because it can be manually controlled in all sorts of way (except, obviously, by me).  TDavid explains the Firefox NoFollow highlight hack quite well here.  Cheerfully, he seems to be even less of a fan of Wikipedia’s NoFollow chop-chop than I am!

The other way, which worked well on my computer, is a plugin called SearchStatus, which, among other handy tools, makes all NoFollow links show up pink in my FireFox browser window.  Here is a screenshot to show you just an example.  This is from a page from — you guessed it! — Wikipedia.  Click the image for a larger view.  See how pink it is?

Wikipedia, consider yourself spanked!

 


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