David Leonhardt’s SEO and Social Media Marketing

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Archive for July, 2017

11 ways to hand-craft the perfect URL

Saturday, July 1st, 2017

When building a URL structure, there are many factors to consider. Here are 11 ways to create the perfect URL.

Before you start, you want URLs that:

  • are easy to link to
  • search engines like
  • people can easily remember
  • tell people what your pages are all about

The URL structure is everything that comes after the domain name. Choosing a domain name is important, but that is an article in its own right. We won’t address it here. Choosing whether to use subdomains or folders for large sections of a website is another related debate that we’ll pass on for today.

The URL structure is about how your folders and files appear to the public and to the search engines.

 the perfect URL structure (more…)

 


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