David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Archive for August, 2016

Small business hit in the pocketbook by Google Keyword Planner changes

Saturday, August 20th, 2016

Google has been busy, busy, busy with its Keyword Planner tool these past few weeks. The fun began in June, when several users complained that it was suddenly mandatory to have at least one active Adwords campaign to access the Keyword Planner.

A few days of outrage later, Google clarified that this was a technical glitch and would be fixed.

Oops.  Hehe.

A week or so after that, Google made a real change to the Keyword Planner; this time with the way search volumes are showcased. While you could view traffic estimates for individual keywords previously, the Keyword Planner now consolidates these figures to include search variants as well.

For what it’s worth, this is in sync with what Google does already on Adwords – advertisers can no longer solely target exact match keywords and all such campaigns now inevitably target close variants as well. (more…)

 


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How to promote your blog in 111 easy steps

Sunday, August 14th, 2016

Call me lazy, but I’m going to throw stuff today.

First, I’m going to throw a list at you. Yes, that means I don’t have to do the fancy writing I love so much. But, wait! Coming up with 111 easy tips to promote your blog takes time and effort. In fact, more effort than letting the words pour out. Just so you know that I’m not really being lazy.

Second, I’m going to throw out a challenge. Tell me how many of these 111 tips you are already doing. Then come back in one month and tell me how many you are doing by then. Let’s see who gives their blog promotion the biggest kick in the caboose!

111 ways to promote your blog (more…)

 


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