Google has been busy, busy, busy with its Keyword Planner tool these past few weeks. The fun began in June, when several users complained that it was suddenly mandatory to have at least one active Adwords campaign to access the Keyword Planner.
A few days of outrage later, Google clarified that this was a technical glitch and would be fixed.
A week or so after that, Google made a real change to the Keyword Planner; this time with the way search volumes are showcased. While you could view traffic estimates for individual keywords previously, the Keyword Planner now consolidates these figures to include search variants as well.
For what it’s worth, this is in sync with what Google does already on Adwords – advertisers can no longer solely target exact match keywords and all such campaigns now inevitably target close variants as well. (more…)
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