David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Archive for July, 2016

SEO and the next big optimization

Monday, July 11th, 2016

What is SEO all about?  I’ll bet nine out of ten webmasters will answer, “It’s about my Google rankings.”

Well, yes, that’s the result you are shooting for.  But what is the process?  What does SEO do?

And that’s where nine out of ten webmasters will say, “Ah…um…well…I dunno.”

SEO is about optimizing.

There is no such thing as over-optimization, despite almost 70,000 mentions in a Google search. When something is optimized, it is the ideal.  It is the very best it can be.  It is at the very summit of the mountain. Take one more step, and you are not over-optimizing.  You are de-optimizing.

So what happens once you’ve optimized?  Is your work done?  Can you take any steps in any direction?  Or are you on the pinnacle of the mountain, where any step will just take you down?

Climbing Mountains (more…)

 


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How can I get my website indexed by Google?

Saturday, July 2nd, 2016

It’s the biggest F in the FAQ of SEO.  The most frequently asked newbie question: “How can I get my website indexed by Google?” The answer is simple.  It will get indexed on its own if it’s any good and you do any promotion.

As Neil Patel puts it, “You can take the ‘tortoise’ approach – just sit back and wait for it to happen naturally.”

Like all things in life, you had best read the fine print. Those are two huge “ifs”.  Let’s take a look at each one.

How to get your sit indexed by Google

(more…)

 


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