Some people say that we are entering a new age of SEO, that the tricks of the past will become the stuff of legend, and that we will be blazing a new trail through unchartered waters – possibly even the end of SEO altogether.
Sound familiar? Well it’s not all that new a concept. People have been ringing the SEO-is-dead bell for years.
Long live SEO.
However two “facts” are clear. The first is that the basics of SEO have not changed much in a decade. I even wrote about this a year ago, so it must be true.
On the other hand
On the other hand, SEO has changed tremendously. A decade ago, nobody cared about mobile search, and Google was now offering a mobile option (AMP) that works off its own server, rather than off of yours.
A decade ago, people were not talking about bounce rates or time on site as a ranking factor.
A decade ago, nobody was making the connection between SEO and social media.
A decade ago, nobody was speculating how the Internet of Things would change the nature of searching.
And nobody was talking about an end to links as a ranking factor. Today, Brian McFarlane is wondering out loud whether we are already seeing the beginning of a slow decline of link building, an activity that often occupies over 90 percent of many SEO professionals’ time. (more…)
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