Once you choose an email provider for your blog or business, you are pretty much committed. So best make a very informed decision before you sign on, says guest blogger Gail Gardner.
Do you think all email providers are the same? There are some surprising differences. Choosing the best fit is important because moving an email list can result in losing a huge chunk of your subscribers.
Businesses can take a shortcut to choosing the right solution by using the same strategy for solution providers they use for choosing products: peer reviews.
Instead of popping over to Amazon, focus on sites that compare solutions. While some “Top 3” type sites choose the three with the highest affiliate commissions, there are legitimate sites that focus on comprehensive reviews.
G2Crowd.com is the best of these because of the quality and quantity of their reviews. As a regular reviewer who uses G2Crowd, I know that users are asked to upload a screen capture showing they have an actual account with the solution they are reviewing. In other words, the reviews are real and true.
GetResponse Score: 4.8/5
Not surprisingly, GetResponse has the highest score on G2Crowd of all the email solution providers I checked. They get a lot of visibility because they are always rolling out new features and collaborators I personally know regularly write about them.
Most importantly, GetResponse provides mobile responsive templates that make it easy to ensure your emails display correctly on mobile devices. This is important because, in the words of Tony Zambito,“Instead of using technology to automate processes, think about using technology to enhance human interaction.” In GetResponse it is easy to drag and drop social media sharing buttons and links to your social media profiles into your saved email template.
There are eleven ratings on G2Crowd. Here is an excerpt from one of the most useful reviews:
When you are creating your emails, you can preview how they will look on smartphones. By looking at this preview you can design your mailings to be easy to reach with both thumbs.
GetResponse email can also be integrated with their landing page creator and A/B split testing. They clearly intend to provide everything you need within one platform.
Constant Contact Score: 3.5/5
Constant Contact is used more in the Enterprise / Corporate world than among small businesses and bloggers. In spite of their lower score, there are many who prefer Constant Contact.
Surprisingly, Constant Contact chose to not provide landing pages for collecting emails. It is necessary to use a third party integration to create forms to get new list subscribers.
There are 108 ratings of Constant Contact on G2Crowd. The most mentioned pro for using Constant Contact is their phone support:
Constant Contact is more expensive at every pricing tier. Just this month they did roll out a better email app for managing accounts.
How to Choose an Email Solution
Before you decide which email solution to use, always review the pricing and features to ensure that the pricing tier you are considering covers all the features you must have.
To use G2Crowd, simply search for the solutions you’re considering, check the scores and read all the reviews. Give the most credibility to those that include both pros and cons.
When evaluating anything online, I like to read all the negative reviews and then the positive reviews as these give me insights into any missing features or annoying cons that could sway my decision.
Gail Gardner runs Growmap, an online marketing agency focused on helping small businesses generate more traffic and more exposure to their target markets.
Written by David Leonhardt
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