David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

 

Free SEO advice (for what it’s worth)

They save that advice is free, but they also say that advice is worth only what you pay for it.  I suppose both statements are true, and if you add on an even more famous saying – caveat emptor – you should be free to listen even to free advice without needless panic.

I put together this little poster…

The main purpose of the poster was to rectify some serious violations of the telephone pole nudity prohibition bylaws in my town.  (If you see any nude telephone poles in your town, feel free to post this poster on them, too.)

 Must Read: Top SEO Tips

But since we have the poster now, let’s look at what free SEO advice it offers.

If you’re doing it just for the search engines…stop!

Basically, build your site for your target market.  Build links for your target market.  Social share for your target market.  It’s OK to give a thought to the search engines, but your main focus should be on your target market: your readers, your customers, your brand advocates, your early adaptors, your co-conspirators, etc.

Lately Google has been telling people to add and remove links based on what its algorithm wants to see.  This will ultimately make the Web a worse place.  Try to ignore the search engines as much as you can afford to.  It might put the headache medicine manufacturers out of business, but all good things come with collateral damage, right?

Variety is the spice of life and of search engine rankings.

OK, if you must pay attention to the search engines, here is a pretty good rule of thumb.  If you have several sitewide links on huge sites, that is not a lot of variety.  If all your inbound links say “steampunk pajamas”, that’s not much variety (and possibly not very comfortable, either!).  If all your inbound links come from press release sites, that’s not much variety. If all your inbound links come from a few identical articles or press releases syndicated to hundreds of domains, that’s not much variety.

Don’t ask me how much variety you need.  The answer is simply “more.”

You can’t orchestrate a natural link profile.

So don’t try.  The one thing that computers do infinitely better than us humans, is they find patterns quickly.  Try to orchestrate an organic link profile, and the search engines will discover the pattern of an orchestrated organic link profile – which is probably more incriminating than just an orchestrated link profile.  Do you prefer Google to call you a cheat, or a cheat and a liar both?

Think about the words your audience responds to.  That is what keywords are.  Use them.

People search with the words they use. If you use those words as makes sense to do on the pages of your website, the search engines will know to serve up your pages to searchers.  There, now – I have just saved you the expense of subscribing to a keyword research tool.

Google isn’t half as dumb as you think it is.

Please re-read “You can’t orchestrate a natural link profile.”

Do something worthy  of mention in the New York Times.

Want coverage in the New York Times?  And in other newspapers and their websites?  And radio stations?  And blogs?  Then do something worthy of it.  Make some news!

Don’t believe half  of what you read  on the Internet.   

I read this line on the Internet. It was attributed to Abe Lincoln.  ‘nough said.*

There is no such thing  as the Tooth Fairy or keyword density.

Please re-read “Think about the words your audience responds to.  That is what keywords are.  Use them.”  Yes, if you use those words in your text so that it makes sense… OK, why not also re-read “If you’re doing it just for the search engines…stop!” while you’re at it.

The Internet is a cocktail reception. Act accordingly.     

Forget that you are sitting in front of a PC or an iPad.  You are in a large room, filled with millions of people.  Some are possibly even customers, but most are other business folks and media folks and would-be-celebrity-expert folks.  They all have followings, communications channels, etc.  You want them talking about your brand, your website, your products, your services, whatever.

What’s the first thing you do?

You start pitching your company and handing out business cards and…  Hey, where did everybody go?

I guess you’ve never been to a cocktail reception.  The first thing you do is size up the room, see how people are dressed, listen to how people speak, get a sense of what is considered acceptable(which will vary from blog to blog, from social site to social site, from Skype group to Skype group – so pay attention) and what kind of talk might be considered overly self-promotional or even “spam”.

Then, start to give.  Offer to help.  Suggest getting in touch later.  You get the idea.  Do that on Twitter and FaceBook and in blog comments and before long people will also be giving.  To you.

Link to this poster.   It will bring you good karma.

Yup.  When you read something really good (Oops, I guess I am being presumptuous.), share it.  That’s what this cocktail reception is all about, isn’t it?

So that’s my free advice for the day.  Free SEO advice.  Free business advice.  Take from it what you can use and leave the rest for next person foolish enough to follow free advice.

*  I told you advice is worth only what you pay for it.

Written by

 


Grab The Bookmarketer For Your Site

11 Responses to “Free SEO advice (for what it’s worth)”

  1. Cathy Miller (3 comments) Says:

    Nothing worse than a nude telephone pole ;-)

  2. Roy A. Ackerman, Ph.D., E.A. @Cerebrations.biz (2 comments) Says:

    Hmm… Around here the telephone poles are used by the power company (which promptly fall during each storm), since the phone company has buried wires…
    And, if you are innocent (politically correct term) enough to post something on these ugly logs, WITH your phone number and/or address, you just earned an extra tip for the city- to the tune of $ 50 per!

    But, back to the SEO advice…
    I think most people think these tips (incorrectly) are as useful as those ads that promise millions to those who sign up for those internet sales sites! Too bad for them- but great for us- since the fewer that use them, the better for us :-)

  3. Debby Bruck (4 comments) Says:

    Dear David – You make learning about SEO so much fun. We can laugh all the way through this article and still pick up a few tips. A bit of irony helps to iron out the kinks. Blessings, Debby

  4. Lynne (8 comments) Says:

    Free advice that is really worth something! Thanks!

  5. Bruce Castro (1 comments) Says:

    To be honest, I found this post very weird. We know how SEO runs into the world of online marketing and we cannot stop them from innovating their works. Well, as of now I can only consider a person as an SEO expert if he or she has profound knowledge using HTML language and online marketing strategies

  6. Brand Management Carnival #1: The Independence day edition Says:

    [...] Leonhardt presents Free SEO advice (for what it’s worth) posted at David Leonhardt’s SEO and Social Media [...]

  7. Rodney King (Lawyer) (1 comments) Says:

    I think this is a great post. More variety. Many SEO’s become stuck in their ways of thinking that a certain approach works.
    You cannot build a natural link profile, is self evident, but definitely worth pointing out.
    Thanks

  8. Asher Elran (1 comments) Says:

    Pretty good for a free advice. As far as “You can’t orchestrate a natural link profile”. That I agree on. However you still need links and you should carefully get some relevant ones or your site will not rank.

  9. alan (1 comments) Says:

    Nice free advice David. You have raised the right points for thinking bigger than just your search engine world.

  10. Cole Wiebe (3 comments) Says:

    Love that poster!

    And excellent advice: “ignore the search engines as much as you can afford to.” I much prefer writing for humans.

    - Cole

  11. Polly V. (1 comments) Says:

    Good advice, you really put those posters outside in the neighbourhood?

Leave a Reply

David Leonhardt’s SEO and Social Media Marketing is proudly powered by WordPress
Entries (RSS) and Comments (RSS).




Close