Just a quick commentary today. I was approached not long ago by a potential client who wanted to promote his website in a very specific niche in Canadian forums and on Canadian blogs. He wanted to outsource blog comments and forum posting, and he was very specific about Canadian blogs and Canadian forums in his niche, because these were the people he wanted to reach out to.
So far, so good.
But then there was a hiccup. He wanted us to hit the ground running. He expected us to already know which Canadian blogs and forums were in his niche. We know SEO, we know social media, we know online networking; that does not mean we know his territory.
“I’m looking for someone with experience
and I’m not going to pay to someone to start study this issue.”
I probably wasted more than an hour back and forth with this lead before we got to this point where he wanted us to research his field for him for free. Maybe he found some other sucker to do it. Or maybe he is sulking somewhere, disappointed that he can’t find an “experienced” marketer.
Experience does not mean you know everything. It does, however, mean that you have a pretty good idea where to look and how to evaluate what you find. And for that, I am sorry, you do have to pay.Written by David Leonhardt
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