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Tips for better SEO (search engine optimization) and website marketing …

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Archive for March, 2012

Ghost Town Link Building

Wednesday, March 28th, 2012

When the search engines follow links to your website, do they find a ghost town from a movie set? You know what those are like, right?

A movie set ghost town is all facade. There are windows with sills, nicely painted or stained wood fronts, doors, front steps or at least a threshold. But if you actually open the door, it is empty inside. When you pass through the doorway, you find nothing . Not furniture. No interior wall, nor even side or back walls. No people. Only support beams to hold up the facade.

A lot of websites are like that. You look at their link profile, and – Wow! – does it ever look impressive. Hundreds of links from dozens of domains, maybe even thousands of links from hundreds of domains.

But wait, something looks out of place. Something doesn’t look natural. Something looks like… a facade. All the links point to the home page. All the links point to the website’s facade. Just like the cameras that always show us carefully just the fronts of the buildings, the links all show us carefully just the front page of the website. Like there is nothing else on the site worth linking to.

Like a movie set ghost town.

 

 

Deep Linking Makes It Real

When you build links to a variety of pages, you are showing the search engines that your site has depth. That it has substance. That it is real, not just a facade. And if you want the search engines to take your web address seriously, it helps to show that there is really something there.

Some tips on deep linking

Make sure you have content on your website. Content is not a home page or a sales page. Content is useful information. For instance…

How-to articles
Case studies
Interesting photos
Top 10 lists
Recommendations

But how does this content lead to inbound deep links to your website?

  • Let bloggers know about your content. Some will find it interesting and link to it.
  • Share on places like Twitter, MySpace, FaceBook, Pinterest, Digg, Tumblr, etc. (learn how to use these sites, build a network, and follow the official rules AND the unwritten guidelines)
  • Write articles about the same topic for other websites, and link back.
  • Create related videos for video sharing sites like Youtube, and link back to the original content.
  • Write related guest posts on other blogs, linking back to the original content.
  • Let the media (local, trade, etc.) know about the content, in case it will interest them.
  • Prepare news releases related to the content and distribute to press release websites.
  • Comment on related blogs, using the content pages as the “website URL” field.

 


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Creative Link-building Email Spam

Wednesday, March 21st, 2012

I get my share of emails requesting links.  I do consider those that look realistic and worthwhile, but that is very few.

But none compare with an email that was sent to Tom over at Canadian Finance Blog. *

Hello Tom and greetings from New York and Mrs. Fowler’s 4th grade class!

I hope it’s ok that I’m contacting you directly! My class is currently working on special unit on Money and Finance and as part of an assignment, the kids had to go out and find an educational website/article(s) on a related topic of their choice, along with a list of websites to share them with. My job of emailing their lists is quite the task as you can imagine…

canadianfinanceblog.com was on one of the students’ lists (Amy) and her suggestion for you can be seen below:

“All About Money”
http://www.mycoupons.com/store/all-about-money/

Her suggestion is to add this resource to your links page
(http://canadianfinanceblog.com/friday-links-84/) so that others may benefit from it and learn something new. Some sort of prize or extra credit will be given to those students with the most implemented suggestions to reward them for their hard work!

Thank you for considering playing a role in our project, and please let us know if you post the link :)

Have a great day!

Mrs. Nancy Fowler (and Amy Byrk)
Harrison Wing A – Rm 322
“If my mind can conceive it, and my heart can believe it, I know I can achieve it.” -Jesse Jackson

OK, Mrs.  Fowler.  So your class project is to spam bloggers on behalf of MyCoupons.com?  Yeah, right.

This gets the award for most creative link-building. Creative is good; dirty, rotten, sticking, liar is less good.  I wonder whether there is anybody out there gullible enough to be fooled by this.

* I have disabled the spammer’s link in her letter.  Otherwise, I have left it untouched

 


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How to Reach New Markets with Facebook

Monday, March 5th, 2012

Creating lasting connections was the idea behind the creation of Facebook. The network allows people to document friendships and keep any sorts of “promotions” lined up in one place, so it is no question why businesses started hopping onto the Facebook bandwagon. It’s a great place to reach new markets whether you’re a well-established business or just starting out.

Unfortunately, there are still businesses today that don’t take advantage of the benefits Facebook has to offer. Many businesses feel they are doing just fine with their current marketing strategies, and some claim that there are simply too many social networks to possibly keep up with them all. If you fall into one of these two categories or have your own reasons why you’re ignoring Facebook, it’s time to consider how you can reach new online markets with this social network.

Top 3 Ways to Discover New Online Markets with Facebook

The biggest myth about Facebook is the idea that it is simply another way to reach your already existing audience. However, Facebook works great if you’re looking to expand your audience and discover others who might be interested in your business—and you might be surprised with who you discover.

  1. Microtargeting – Many businesses immediately consider having a Facebook business page, but there are actually huge benefits that lie within the ads you see on Facebook. Facebook offers microtargeted ad campaigns where most target a small audience with customized messages. However, Facebook is now encouraging businesses to expand their audience base by testing different microtargeting standards. You can start with a large audience and then use Facebook ad analytics to see who is clicking on your ads. Although these initial ads will be someone broad, they will give you a brand new audience. Once you know who is clicking on the ads in your first test, you can start creating customized messages.
  1. Facebook Insight – If you have a Facebook brand page (aka a Facebook page for your business), you will have access to Facebook Insight. Facebook Insight is a way to gather information about your followers. You can learn where they are from, their age, what other companies they follow, etc. You might be surprised to find that most of your followers on Facebook are kids between the ages of 13 to 18. This will help you realize that you should change your promotions and advertisements to things that would appeal to this age group; an age group you may not have expected.
  1. Facebook Junkies – Many businesses are starting to offer promotions via their Facebook pages, and users are starting to catch onto this and pay attention. Facebook is a medium where approximately 845 million people feel comfortable (or at least take notice), so it makes sense that more and more people are turning to Facebook to learn about new businesses and find some great deals. Many people don’t even bother looking online anymore because they know they can look on Facebook. They are already using Facebook to chat with their friends, so when your company pops up on their feed their bound to give it a look. This is an entirely new audience that would have likely never found you had you not been an active member of the Facebook community.

How to Get Started with a Facebook Page for Your Brand

Whether you’re just starting a business or trying something new with your well-established business, Facebook brand pages are extremely easy to setup and use. Simply visit Create a Facebook Page and then enter in all the information required (city, description, type of company, etc.). Once you have your page setup, it will ask you if you have a Facebook account. If you do not, you have to click “I do not have a Facebook account” and then enter in your email address. This is a way to make sure that the right person has access to the account, so use an email address you know you will have forever.

You can also connect your blog to your Facebook page so that every time you upload a new blog post, it will update onto your Facebook page. You can do this through Twitterfeed. Once you’re set to go, you will have the option of writing status updates or connecting with customers and clients. The site will take you through all the steps and features of Facebook, so it’s easy to get started.

 

Amanda DiSilvestro is a writer on topics ranging from social media to VoIP phone service. She writes for an online resource that gives advice on topics including government small business loans to small businesses and entrepreneurs for the leading business directory, Business.com.

 

 


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