A couple couple weeks ago, I wrote about links from statistics and valuation websites, and posed the question whether it is worthwhile paying five dollars to have one’s domain submitted to 5000 of them. You might want to read the post before continuing.
There was an interesting comment by Graeme, that said:
“Did you check how my of these sites already had a link to yours? If I search for any of my domain names I get lots of these that I have never asked to list me.”
This is a good question, but it is hardly the full question. Some of these sites have static pages, and might already be linking back to you. But many of these sites create the pages on request. You punch in a domain name, and they grab the information from authority stats sites like Alexa or Compete, or from search engines like Google or Baidu.
So in most cases, the answer is “no” – most of these sites were not already linking to the site I submitted.
But as I said, that is not really the full question.
Think about it for a moment.
Aha! That’s it. If the linking page exists only because I requested it, what happens when I leave? Does the page still exist? Or more to the point, is the page stored somewhere for the search engines to find it? Yeah, 280 links or so, but on pages that really exist? A few, perhaps, but not most.
So you probably think I am about to change my mind and poo-poo the $5.00 I spent on this? Not quite. You see, $5 for 100 or 300 or more links (we are not sure exactly how many, remember?) is actually a pretty good deal. Any professional SEO consultant knows how much time it can take and how many fails one has to go through building just a couple links. What if we could take the pages we created on the fly and freeze them in time? Or in space? Or in cyber space?
Here’s what you do:
- Check which of the pages actually have a live link to your domain.
- Save the list of those pages.
- Build links directly to those pages
How? Here are four ways, depending on your comfort level.
- Create a page on your website just for “Hey, look who thinks they know what our website is worth”.
- Use these URLs when making blog comments.
- Include these URLs in article marketing and blog posting (The Free Traffic System is ideally set up for this.)
- Try some social bookmarking; there are many minor social bookmarking sites that are not as particular as Digg and Reddit are.
When the links you create are spidered, the pages evaluating your domain “exist” for the search engines. Plus, they actually have some small amount of link juice, which probably places them in the top 1% of pages on the each site for link popularity. Remember that most of these pages link only to your website, not to 30 or 40 or 50 other websites on some link exchange page. The more link juice these pages get, the better for your website.
So, the big question I am sure you all want to know is whether there were actually any improvement in rankings as a result of this little experiment. Well, here are the results at Google, keeping in mind that no links have been built in to these pages.
Keyword One before: around #70 (I did not take an exact reading)
Keyword One after: #60 (a couple days ago, I saw this at #55)
Keyword Two before: around #70 (I did not take an exact reading)
Keyword Two after: #65 and #66
Keyword Three before: around #70 (I did not take an exact reading)
Keyword Three after: #59 and #60
So these readings are positive in that it appears the site climbed a bit for all three search terms, even adding an interior page to two of the searches. The movement, however, is not phenomenal and it is possible that it is explained by other factors. It will be interesting to see if there is further movement once some links are built into a few of these pages. I might just have to report back to you again…Written by David Leonhardt
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