Comments on: 5 Things You Must Know About B2B Content Marketing http://www.seo-writer.com/blog/2011/07/18/5-things-you-must-know-about-b2b-content-marketing/ Tips for better SEO (search engine optimization) and website marketing ... Wed, 22 May 2013 12:32:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Morgan http://www.seo-writer.com/blog/2011/07/18/5-things-you-must-know-about-b2b-content-marketing/comment-page-1/#comment-207382 Morgan Wed, 20 Jul 2011 15:08:36 +0000 http://www.seo-writer.com/blog/?p=726#comment-207382 Hi Matt! People really are tired of being sold, too. I'm a customer so I treat clients like I would want to be treated. I give them value and that's what sells them. If you have a good product, you shouldn't have to hard sell it. We also swear by statistics. :) If it weren't for statistics, we wouldn't be able to prove to our clients or ourselves what is and is not working. Great tips! Hi Matt!

People really are tired of being sold, too. I’m a customer so I treat clients like I would want to be treated. I give them value and that’s what sells them. If you have a good product, you shouldn’t have to hard sell it.

We also swear by statistics. :) If it weren’t for statistics, we wouldn’t be able to prove to our clients or ourselves what is and is not working.

Great tips!

]]> By: Paula @ AffordAnything.org http://www.seo-writer.com/blog/2011/07/18/5-things-you-must-know-about-b2b-content-marketing/comment-page-1/#comment-206728 Paula @ AffordAnything.org Tue, 19 Jul 2011 22:19:31 +0000 http://www.seo-writer.com/blog/?p=726#comment-206728 Your first point is right on ... people are tired of being "sold" to. And I like the Harry Potter tie-in. :-) Your first point is right on … people are tired of being “sold” to. And I like the Harry Potter tie-in. :-)

]]> By: Bob Kidman http://www.seo-writer.com/blog/2011/07/18/5-things-you-must-know-about-b2b-content-marketing/comment-page-1/#comment-206084 Bob Kidman Tue, 19 Jul 2011 10:31:36 +0000 http://www.seo-writer.com/blog/?p=726#comment-206084 I think this article sums up a lot of good points reference B2B marketing, most people in business can spot a mile away dodgy/ forced sales techniques because they use them themselves. We are more prone to making educated purchase decisions as opposed to impulse consumer decisions that the 'buy' technique lends to. We are also constantly bombarded with 'buy this' 'buy that' messages quite often its a breath of fresh air to receive a relaxed approach. Also content really is king, its definitely worth your time and who knows your business better - you are the marketeer who has spent the last hour rewriting someone else's thoughts? Strong, unique internal content backed up by an experienced outsourced seo team that actually communicates with you offering fresh channels and ideas is probably the best way to go. I think this article sums up a lot of good points reference B2B marketing, most people in business can spot a mile away dodgy/ forced sales techniques because they use them themselves. We are more prone to making educated purchase decisions as opposed to impulse consumer decisions that the ‘buy’ technique lends to. We are also constantly bombarded with ‘buy this’ ‘buy that’ messages quite often its a breath of fresh air to receive a relaxed approach.

Also content really is king, its definitely worth your time and who knows your business better – you are the marketeer who has spent the last hour rewriting someone else’s thoughts?

Strong, unique internal content backed up by an experienced outsourced seo team that actually communicates with you offering fresh channels and ideas is probably the best way to go.

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