David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Look what’s popping up on Google News these days

Those people who use social bookmarking to promote their content have long debated the merits of various sites. Usually the analysis follows the lines of…

“Well, I get more traffic out of SBsite X, but barely anything out of SBsite Y.”

“Yeah, but it take only 4 votes to pop on SBsite Y.”  *See below for definition of “pop”.

“Hey, does anybody know on which site the links are DoFollow?”

“On both, I think, but only if you pop.”

Well, here’s a new reason to use social bookmarking websites.  We have been helping a client with a campaign to end penny production in Canada.  This is all about visibility, engagement, differentiation and cresting an identity in a niche that is otherwise pretty bland – credit card applications.  Of course, we put the story on a number of social bookmarking websites.  The story sat on Kirtsy for a few days.  Then it popped.  Among my next Google Alerts for “Canada penny” came the post on Kirtsy and a related post on PFbuzz, as well.  Interestingly, the post on PFbuzz had popped three days earlier.  I am not sure what this means.

What I do know is that Google News is picking up more stories from social bookmarking websites, specifically when the stories pop.  This really is not surprising – a story popping is a great way to distinguish the cream from the crap.  But this does appear to be new, at least the first time I see it happening.

POP your stories

What are some of the most important things you need to do for your stories to pop?

  • Make sure the story is good quality.  That means substantive.  That means original ideas and new information.  That means well written.
  • Make sure all your submissions are quality.  You will develop a reputation, and when people see your avatar, they will pay attention.
  • The title is important.  Make sure it’s enticing so that people want to check it out.
  • Vote for other people’s stuff.  Yes, people will return the favor.  Nobody votes for stuff left by a hit-and-run marketer.
  • Comment on other people’s stuff.  It’s a great way to get noticed. Make sure your comments are substantive and add to the discussion – you want to be noticed as someone of interest, not as a pest.
  • Invite some friends to join the community.  Not only are they your natural supporters, but others will appreciate that you have helped grow the community.
  • Don’t be shy to ask for help.  That’s what Twitter is for: “Can you please check out my latest sub at SBsite X?  Votes, comments, shares appreciated.”

“Pop” stands for “popular”.  Stories that are voted “popular” usually pop to the front page of social bookmarking websites.  On many sites this is called being “published”.

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4 Responses to “Look what’s popping up on Google News these days”

  1. Peter L Masters MCIM (1 comments) Says:

    You are so right and I should vote more for good articles like this one! Good stuff as always David! Thanks very much!

  2. bbrian017 (2 comments) Says:

    I know your advice is solid because you have had amazing success at blog engage since you have joined. I’m always interested to know how people build their blogs. I have never really committed myself to any blog before an my seomkt is the first one. Your tips are always appreciated as I’m having a hard time right now to build a real reader base.

    I’m always a fan of voting for other blogger, comment and tweeting. I mean this is the model that made blog engage so popular, a community that actual help one another promote. it was hard to build that morale but I think I’ve managed to do it properly. Now if I can only apply the same concept of thinking to my own blog.

  3. Dave Lucas in New York (1 comments) Says:

    You might add “and when you are finished popping, pop some more!: :)

  4. Ross Barber (1 comments) Says:

    Great article. I had actually underestimated the power of social bookmarking websites so they are something I should probably spend a little more time using them!

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