Those people who use social bookmarking to promote their content have long debated the merits of various sites. Usually the analysis follows the lines of…
“Well, I get more traffic out of SBsite X, but barely anything out of SBsite Y.”
“Yeah, but it take only 4 votes to pop on SBsite Y.” *See below for definition of “pop”.
“Hey, does anybody know on which site the links are DoFollow?”
“On both, I think, but only if you pop.”
Well, here’s a new reason to use social bookmarking websites. We have been helping a client with a campaign to end penny production in Canada. This is all about visibility, engagement, differentiation and cresting an identity in a niche that is otherwise pretty bland – credit card applications. Of course, we put the story on a number of social bookmarking websites. The story sat on Kirtsy for a few days. Then it popped. Among my next Google Alerts for “Canada penny” came the post on Kirtsy and a related post on PFbuzz, as well. Interestingly, the post on PFbuzz had popped three days earlier. I am not sure what this means.
What I do know is that Google News is picking up more stories from social bookmarking websites, specifically when the stories pop. This really is not surprising – a story popping is a great way to distinguish the cream from the crap. But this does appear to be new, at least the first time I see it happening.
POP your stories
What are some of the most important things you need to do for your stories to pop?
- Make sure the story is good quality. That means substantive. That means original ideas and new information. That means well written.
- Make sure all your submissions are quality. You will develop a reputation, and when people see your avatar, they will pay attention.
- The title is important. Make sure it’s enticing so that people want to check it out.
- Vote for other people’s stuff. Yes, people will return the favor. Nobody votes for stuff left by a hit-and-run marketer.
- Comment on other people’s stuff. It’s a great way to get noticed. Make sure your comments are substantive and add to the discussion – you want to be noticed as someone of interest, not as a pest.
- Invite some friends to join the community. Not only are they your natural supporters, but others will appreciate that you have helped grow the community.
- Don’t be shy to ask for help. That’s what Twitter is for: “Can you please check out my latest sub at SBsite X? Votes, comments, shares appreciated.”
* “Pop” stands for “popular”. Stories that are voted “popular” usually pop to the front page of social bookmarking websites. On many sites this is called being “published”.Written by David Leonhardt
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