Guest post by Alan Mater
Whether you own an e-commerce website or you’re promoting other people’s products as an affiliate, only one thing matters, and that’s making sales. In order to get sales you need to attract buying customers. This can present a challenge for smaller businesses and internet entrepreneurs trying to capatalize on the trillions of dollars spent every year online.
So how exactly do you attract buying customers? The answer is by targeting paying keywords.
Paying keywords are simply keywords that people type into a search engine when they’re looking to buy something. I don’t believe there’s any official name for these types of keywords, but I like to call them “paying” keywords because we can get paid when the people searching for these keywords land on our website.
These people are wanting to spend money on whatever it is they’re looking for, and there are certain keywords that are associated with this type of behavior. Essentially, all keywords are paying keywords; however, some keywords have a much higher probability that the person will actually buy.
Luckily for us, determining which keywords have a higher chance of being paying keywords isn’t a guessing game. Microsoft has been generous enough to provide a nifty tool for us that we can use to find these types of keywords. They call it Detecting Online Commerical Intention. Heres a video to help better explain this online activity and how you can exploit it in your marketing efforts…
To save you some time, simply Click Here to be taken straight to the keyword tool that I show in the video.
By now you should have a better understanding of what keywords you should be targeting and how to find them. Remember to use these keywords throughout your marketing efforts to attract buying customers and generate more sales.
For more internet marketing tips, advice and work from home resources, visit Alan Mater’s Work From Home Blog.Written by David Leonhardt
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