The latest SEO tool is not an automated submission device or some web page analyzing script. It’s the thesaurus on your desktop. No thesaurus? Better get one soon. Google has just announced that it has made great advancements in reading synonyms.
While even a small child can identify synonyms like pictures/photos, getting a computer program to understand synonyms is enormously difficult, and we’re very proud of the system we’ve developed at Google.
What does this mean for you?
If you are optimizing for “real estate Kentucky”, you had better not leave off related search words like “homes”, “property”, etc. These words will be treated as synonyms of “real estate”, and “real estate” will be treated as synonyms of them. More variations – in other words, more synonyms – looks a lot more like natural language than the forced language of always using the same word just for SEO purposes.
It also means that one website can easier dominate a niche across several searches. For instance, a page with a great link profile that was ranking very high for “real estate Kentucky” due to an astounding backlink profile, but was ranking at 100 for “Kentucky property”, might suddenly become competitive for “Kentucky property”. This is just an uneducated hunch, but I suspect that the strength of your backlink profile could help you greatly with searches for synonyms of the terms you are actually optimizing for.
In any case, this is good news for searchers, since their true intent is more likely to be satisfied. As web marketers, we also want to satisfy them, so make sure you use natural language with a generous use of that thesaurus – both on-page and in the text of your backlinks.
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