David Leonhardt’s SEO and Social Media Marketing

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Trade Links With PR0 Pages

Do you trade links with PR0 pages?  Once upon a time I avoided PR0 pages.  It was usually a sign that a web page was being penalized or suffering from some contagious tropical disease.

But times have changed, and my approach has changed with the times.  In recent months I have seen a lot of “links” pages with PR0 value on the Google Toolbar.  This includes pages that are linked to from every page of otherwise PR4-PR5 websites.  PR0 in the Google Toolbar is n o longer, in my opinion, a kiss of death.

If I am offered a link from a PR0 page, the first thing I do is give it the old eyeball test.  If it has a lot of the wrong kind of links and the wrong kind of spammy words all over it, that ends it there.  But if the page looks good (on topic, manually-maintained, etc.)  apart from the lack of a green bar, I take a look at the home page of the site to see if it has a green bar and to see what the path is to the link page.  Is it linked to from the home page, from the template, from a second level page?  

In other words, I’ll make my own call at roughly what the value of the page is.  And given the error-prone toolbar that is at best an approximation anyway, I am sure my calculation isn’t that far off.  

Is this process more work than just looking at the toolbar?  Yes.  But when the toolbar is blank, the only alternative to this process is to just ignore what could be a good link.  Given how hard we work to find good, on-topic links, I think the work is worth it.

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15 Responses to “Trade Links With PR0 Pages”

  1. vitabase (1 comments) Says:

    Yes, I agree with you. I don't really mind the PR0 or any PR for that matter. It used to be PR back then but now SEO has 101 factors in determining your ranking. Now I am hearing the number of factors affecting your seo ranking will even double. So it will be 202.

  2. Deborah Bradley (1 comments) Says:

    To be honest I do link exchange to pr 0 site especially if its a niche site because given the time that site will surely go up on the pr ranking.

  3. David (13 comments) Says:

    Yeah. I used to try and avoid these too until I realised every link counts. I'd only give them a miss if you want to keep a high PR – I find saturating with low quality links can give you PR a knock, but rankings a boost.

  4. Design (1 comments) Says:

    I've always taken the view that today's PR0 could be next quarter's PR3. If it looks like a good quality site, there should be no problem. The more quality sites linking to you, the better.

  5. Krystal (1 comments) Says:

    As long as its within your niche the extra link like David mentioned helps with rankings a bit. Depending on the site(s) its definitely worth it. I've seen many great high traffic sites with pr0, but you'd be silly not to link with them.

  6. Carlton (1 comments) Says:

    Yeah true, most people avoids the PR0 sites. I was one of them, 'was'. Because now I realized these PR0 sites must be new, but given enough time and high traffic would even be higher ranked than the popular sites now. But we must also be aware of new sites that are very 'copy-cats' of other popular sites. We must practice our valuable judgment.

  7. Marketing Tips (1 comments) Says:

    I agree – I'd always trade links with good quality PR0 web pages. As long as they aren't spammy and offer some value then they are potentially future PR2, 3 or 4 pages which will help to reinforce your rankings over time.

  8. syed (1 comments) Says:

    Thanks for your information regarding PR-0 links. I too was afraid to link with PR-0 but i will give a try on this.

  9. David Leonhardt (143 comments) Says:

    I should add that if your website link profile is weighted too heavily toward high-PR links, it could look like you are buying links…and that would hurt your reputation and possibly your ranking (especially if you really are buying links).

  10. Patents (1 comments) Says:

    Meaning, let's say I have a home page that is a PR5. Does that fact help my inner pages at all. Or, are the inner pages PR calculation, independent of the home page.
    In the example above, could I expect the inner pages to get even a PR1 due to the home page, provided that they are somewhat related to the home page? And that the home page links to them.

  11. Edmonton SEO (1 comments) Says:

    Agreed. PR0 links can be good. If the page is new, you have to assess the links on it, and the links to it. Could be a quality link in the making. I use the SeoMoz toolbar to give me much more information than the simple PR metric.

  12. web tasarim notlari (1 comments) Says:

    Agreed. PR0 links can be good. todays pr0's are futures pr5'S :)

  13. Internet Business (1 comments) Says:

    Forget the link page! exchange home page links for real link power.
    If you do this with sites related to yours you 'll have top ranking quickly

  14. WebMaster (2 comments) Says:

    Agreed. PR0 links can be good. If the page is new, you have to assess the links on it, and the links to it. Could be a quality link in the making. I use the SeoMoz toolbar to give me much more information than the simple PR metric.

  15. link degisimi (1 comments) Says:

    greed. PR0 links can be good. todays pr0's are futures pr3'S :)

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