Do you trade links with PR0 pages? Once upon a time I avoided PR0 pages. It was usually a sign that a web page was being penalized or suffering from some contagious tropical disease.
But times have changed, and my approach has changed with the times. In recent months I have seen a lot of “links” pages with PR0 value on the Google Toolbar. This includes pages that are linked to from every page of otherwise PR4-PR5 websites. PR0 in the Google Toolbar is n o longer, in my opinion, a kiss of death.
If I am offered a link from a PR0 page, the first thing I do is give it the old eyeball test. If it has a lot of the wrong kind of links and the wrong kind of spammy words all over it, that ends it there. But if the page looks good (on topic, manually-maintained, etc.) apart from the lack of a green bar, I take a look at the home page of the site to see if it has a green bar and to see what the path is to the link page. Is it linked to from the home page, from the template, from a second level page?
In other words, I’ll make my own call at roughly what the value of the page is. And given the error-prone toolbar that is at best an approximation anyway, I am sure my calculation isn’t that far off.
Is this process more work than just looking at the toolbar? Yes. But when the toolbar is blank, the only alternative to this process is to just ignore what could be a good link. Given how hard we work to find good, on-topic links, I think the work is worth it.
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