Three months ago, I wrote about how offline links count, too. I recounted the story about how hard it was for me to enter a contest, because of the typo in the URL on a printed flyer. Well, it seems the contest is on again. Yesterday, I received a new flyer in the mail from the Lake Placid folks with a new entry code and…the correct URL.
How will this new flyer by viewed by people? We can only speculate, but here are some possibilities.
- People who did not try to enter before will most likely see this as brand new, so the gaffe would not affect them.
- Some people who did not try to enter last time might remember the previous flyer, in which case it served as branding and might increase the person’s likelihood of entering this time.
- People who tried to enter last time might try again.
- People who entered last time might figure it’s a waste of time to try this time.
- Many people might not try to enter the contest, but they will get the message to visit upstate New York, which is the whole point of the contest.
There will probably be plenty of people who fall into each of these categories, and perhaps some others, too. Hopefully for the resorts involved in the mailing, most of it will be positive.
And I’ll bet they spend more money on proofreading in the future!Written by David Leonhardt
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