Sorry, but I just have to share this with you. I won’t bother with the long-winded email exchange between myself, the prospect and Cindy (our designer) – I think my final email message sums it up fairly well (and hopefully fairly diplomatically):
I understand that you have opted to have your website redesigned for $150 in India. There are a lot of very talented technicians in India who work for very little. I am constantly being approached by Indian web folks offering to outsource my web design, SEO, and other items.
I understand that this time you made your decision on the basis of expenditures. If at some time you decide to choose a website designer based on the income you want it to generate for you, I hope you will look us up.
Best of luck.
Website design is not just about art. It’s about the elements on the page and how they are used to engage visitors, offer them choices, answer their questions and move them through the sales process (or the sign-up process, or the lead generation process, or whatever the goals of the website). This gentleman will most likely waste $150 and a lot of time, probably suffering a fair amount of frustration wondering what went wrong.
Cindy and I are working on preparing a couple pages on website re-design case studies, demonstrating how we have altered the various elements on the home page to help increase conversions.Written by David Leonhardt
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